Hans Mathias Thjømøe

609 total citations
8 papers, 383 citations indexed

About

Hans Mathias Thjømøe is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Hans Mathias Thjømøe has authored 8 papers receiving a total of 383 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Strategy and Management. Recurrent topics in Hans Mathias Thjømøe's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers). Hans Mathias Thjømøe is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers). Hans Mathias Thjømøe collaborates with scholars based in Norway. Hans Mathias Thjømøe's co-authors include Erik L. Olson and Peggy Simcic Brønn and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of the Academy of Marketing Science and European Journal of Marketing.

In The Last Decade

Hans Mathias Thjømøe

7 papers receiving 353 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Hans Mathias Thjømøe Norway	5	318	219	101	56	44	8	383
Colin McDonald United States	8	313 1.0×	185 0.8×	98 1.0×	26 0.5×	42 1.0×	11	402
Jean‐Marc Lehu France	8	216 0.7×	187 0.9×	48 0.5×	51 0.9×	37 0.8×	28	310
Martin Horn United States	4	263 0.8×	173 0.8×	109 1.1×	33 0.6×	53 1.2×	4	325
Robert S. Heiser United States	10	185 0.6×	148 0.7×	48 0.5×	18 0.3×	60 1.4×	18	306
Jung-Gyo Lee South Korea	7	286 0.9×	268 1.2×	80 0.8×	35 0.6×	33 0.8×	17	369
Kenneth E. Crocker United States	8	258 0.8×	182 0.8×	56 0.6×	18 0.3×	92 2.1×	14	358
Carolyn Garrity United States	2	204 0.6×	248 1.1×	49 0.5×	52 0.9×	42 1.0×	3	319
Alexandra Aguirre‐Rodriguez United States	5	317 1.0×	246 1.1×	28 0.3×	39 0.7×	95 2.2×	9	397
Steve Dix Australia	9	215 0.7×	188 0.9×	57 0.6×	20 0.4×	35 0.8×	19	323
Benedikte Austad Norway	2	304 1.0×	309 1.4×	115 1.1×	46 0.8×	42 1.0×	3	408

Countries citing papers authored by Hans Mathias Thjømøe

Since Specialization

Citations

This map shows the geographic impact of Hans Mathias Thjømøe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hans Mathias Thjømøe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hans Mathias Thjømøe more than expected).

Fields of papers citing papers by Hans Mathias Thjømøe

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hans Mathias Thjømøe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hans Mathias Thjømøe. The network helps show where Hans Mathias Thjømøe may publish in the future.

Co-authorship network of co-authors of Hans Mathias Thjømøe

This figure shows the co-authorship network connecting the top 25 collaborators of Hans Mathias Thjømøe. A scholar is included among the top collaborators of Hans Mathias Thjømøe based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hans Mathias Thjømøe. Hans Mathias Thjømøe is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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8 of 8 papers shown

1.

Olson, Erik L. & Hans Mathias Thjømøe. (2012). The relative performance of TV sponsorship versus television spot advertising. European Journal of Marketing. 46(11/12). 1726–1742. 17 indexed citations

2.

Olson, Erik L. & Hans Mathias Thjømøe. (2011). Explaining and Articulating the Fit Construct in Sponsorship. Journal of Advertising. 40(1). 57–70. 141 indexed citations

3.

Thjømøe, Hans Mathias. (2010). Sponsing – forretning eller lek med penger. SHILAP Revista de lepidopterología. 13(1).

4.

Olson, Erik L. & Hans Mathias Thjømøe. (2010). How bureaucrats and bean counters strangled General Motors by killing its brands. Journal of Product & Brand Management. 19(2). 103–113. 4 indexed citations

5.

Olson, Erik L. & Hans Mathias Thjømøe. (2009). Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising. Journal of the Academy of Marketing Science. 37(4). 504–515. 91 indexed citations

6.

Thjømøe, Hans Mathias. (2008). Branding, cheating the customer and other heretical thoughts. Journal of Brand Management. 16(1-2). 105–109. 3 indexed citations

7.

Olson, Erik L. & Hans Mathias Thjømøe. (2003). The effects of peripheral exposure to information on brand preference. European Journal of Marketing. 37(1/2). 243–255. 66 indexed citations

8.

Thjømøe, Hans Mathias, Erik L. Olson, Hans Mathias Thjømøe, & Peggy Simcic Brønn. (2002). Decision-making Processes Surrounding Sponsorship Activities. Journal of Advertising Research. 42(6). 6–15. 61 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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