Peggy Simcic Brønn

2.1k total citations
24 papers, 1.1k citations indexed

About

Peggy Simcic Brønn is a scholar working on Strategy and Management, Communication and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Peggy Simcic Brønn has authored 24 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Strategy and Management, 7 papers in Communication and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Peggy Simcic Brønn's work include Corporate Identity and Reputation (11 papers), Public Relations and Crisis Communication (6 papers) and Corporate Social Responsibility Reporting (5 papers). Peggy Simcic Brønn is often cited by papers focused on Corporate Identity and Reputation (11 papers), Public Relations and Crisis Communication (6 papers) and Corporate Social Responsibility Reporting (5 papers). Peggy Simcic Brønn collaborates with scholars based in Norway, United States and Sweden. Peggy Simcic Brønn's co-authors include Deborah Vidaver‐Cohen, Erik L. Olson, Hans Mathias Thjømøe, Majken Schultz, Alexander Buhmann, Christian Pieter Hoffmann, Christian Fieseler, Georg von Krogh, Dejan Verčič and Johan Röös and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Ethics and European Journal of Marketing.

In The Last Decade

Peggy Simcic Brønn

24 papers receiving 991 citations

Peers

Countries citing papers authored by Peggy Simcic Brønn

Since Specialization

Citations

This map shows the geographic impact of Peggy Simcic Brønn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peggy Simcic Brønn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peggy Simcic Brønn more than expected).

Fields of papers citing papers by Peggy Simcic Brønn

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Peggy Simcic Brønn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peggy Simcic Brønn. The network helps show where Peggy Simcic Brønn may publish in the future.

Co-authorship network of co-authors of Peggy Simcic Brønn

This figure shows the co-authorship network connecting the top 25 collaborators of Peggy Simcic Brønn. A scholar is included among the top collaborators of Peggy Simcic Brønn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Peggy Simcic Brønn. Peggy Simcic Brønn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Systems Thinking: A Method for Reducing Reputation Risk 2017 ·International Studies of Management and Organization ·Peggy Simcic Brønn, (unknown)	5
2	A Good Reputation: Protection against Shareholder Activism 2016 ·Corporate Reputation Review ·Christian Pieter Hoffmann, Peggy Simcic Brønn, Christian Fieseler	15
3	Measuring Skepticism to Cause Related Marketing: Preliminary Norwegian Results 2015 ·Peggy Simcic Brønn, (unknown)	3
4	A Systems Approach to Understanding how Reputation Contributes to Competitive Advantage 2015 ·Corporate Reputation Review ·(unknown), Peggy Simcic Brønn	10
5	Adapting the PZB service quality model to reputation risk analysis and the implications for CSR communication 2012 ·Journal of Communication Management ·Peggy Simcic Brønn	17
6	Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line? 2008 ·Journal of Business Ethics ·Peggy Simcic Brønn, Deborah Vidaver‐Cohen	246
7	Corporate Citizenship and Managerial Motivation: Implications for Business Legitimacy 2008 ·Business and Society Review ·Deborah Vidaver‐Cohen, Peggy Simcic Brønn	35
8	A reflective approach to uncovering actual identity 2006 ·European Journal of Marketing ·Peggy Simcic Brønn, (unknown), (unknown)	21
9	Reputation and Organizational Efficiency: A Data Envelopment Analysis Study 2005 ·Corporate Reputation Review ·(unknown), Peggy Simcic Brønn	13
10	A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries 2005 ·SHILAP Revista de lepidopterología ·(unknown), Majken Schultz, Peggy Simcic Brønn	1
11	A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries 2004 ·Corporate Reputation Review ·(unknown), Peggy Simcic Brønn, Majken Schultz	29
12	A reflective stakeholder approach: Co‐orientation as a basis for communication and learning 2003 ·Journal of Communication Management ·Peggy Simcic Brønn, (unknown)	68
13	Issues management as a basis for strategic orientation 2002 ·Journal of Public Affairs ·Peggy Simcic Brønn, (unknown)	15
14	21st Century Communication management: The people, the organization 2002 ·UvA-DARE (University of Amsterdam) ·(unknown), Dejan Verčič, Peggy Simcic Brønn, (unknown)	8
15	Decision-making Processes Surrounding Sponsorship Activities 2002 ·Journal of Advertising Research ·Hans Mathias Thjømøe, Erik L. Olson, Peggy Simcic Brønn	61
16	Communication managers as strategists? Can they make the grade? 2001 ·Journal of Communication Management ·Peggy Simcic Brønn	16
17	Corporate social responsibility and cause-related marketing: an overview 2001 ·International Journal of Advertising ·Peggy Simcic Brønn, (unknown)	407
18	Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis 1999 ·Public Relations Review ·Peggy Simcic Brønn, Erik L. Olson	21
19	Managing Strategy Processes in Emergent Industries 1996 ·Palgrave Macmillan UK eBooks ·Johan Röös, Georg von Krogh, Peggy Simcic Brønn	7
20	Auto-what? A new perspective on corporate self-awareness 1993 ·European Management Journal ·Peggy Simcic Brønn, Georg von Krogh, (unknown)	3

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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