Mu Zhang

2.5k total citations
136 papers, 1.5k citations indexed

About

Mu Zhang is a scholar working on Sociology and Political Science, Marketing and Transportation. According to data from OpenAlex, Mu Zhang has authored 136 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 68 papers in Sociology and Political Science, 23 papers in Marketing and 15 papers in Transportation. Recurrent topics in Mu Zhang's work include Diverse Aspects of Tourism Research (42 papers), Digital Marketing and Social Media (30 papers) and Cruise Tourism Development and Management (10 papers). Mu Zhang is often cited by papers focused on Diverse Aspects of Tourism Research (42 papers), Digital Marketing and Social Media (30 papers) and Cruise Tourism Development and Management (10 papers). Mu Zhang collaborates with scholars based in China, Macao and Hong Kong. Mu Zhang's co-authors include Rob Law, Yifan Zuo, Qihang Qiu, Sirong Chen, Xiaohong Chen, Zheng Xiang, Jing Luo, Zhanbing Ren, Li Ding and Prateek Mittal and has published in prestigious journals such as SHILAP Revista de lepidopterología, International Journal of Environmental Research and Public Health and Frontiers in Psychology.

In The Last Decade

Mu Zhang

120 papers receiving 1.5k citations

Peers

Mu Zhang

SPS

MARKE

TRANS

OBHRM

Mariapina Trunfio Italy

Roman Egger Austria

Peter G. Rowe United States

Greg Hearn Australia

Ramiro Gonçalves Portugal

Huy Quan Vu Australia

Craig Webster United States

Jason Sit United Kingdom

Viriya Taecharungroj Thailand

Han Chen United States

Mariapina Trunfio Italy

Mu Zhang

559 ×0.7

SPS

176 ×0.7

MARKE

87 ×0.6

TRANS

52 ×0.4

58 ×0.5

OBHRM

Citations per year, relative to Mu Zhang Mu Zhang (= 1×) peers Mariapina Trunfio

Countries citing papers authored by Mu Zhang

Since Specialization

Citations

This map shows the geographic impact of Mu Zhang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mu Zhang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mu Zhang more than expected).

Fields of papers citing papers by Mu Zhang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mu Zhang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mu Zhang. The network helps show where Mu Zhang may publish in the future.

Co-authorship network of co-authors of Mu Zhang

This figure shows the co-authorship network connecting the top 25 collaborators of Mu Zhang. A scholar is included among the top collaborators of Mu Zhang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mu Zhang. Mu Zhang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Tang, Huiling, Ying‐Ying Liu, Ke Zhu, et al.. (2025). Association of dietary patterns with anxiety and depression symptoms in people living with HIV: a population-based cross-sectional study from China. BMC Public Health. 25(1). 4071–4071.

Chen, Sirong, et al.. (2025). Enhancing green advertising: How emotional and rational appeals influence tourists’ pro-environmental intentions based on behavior types. Journal of Hospitality and Tourism Management. 63. 434–445. 1 indexed citations

Chen, Huan, et al.. (2024). Ritual in tourism: Evolution, Progress, and future prospects. Tourism Management Perspectives. 52. 101258–101258. 2 indexed citations

Law, Rob, et al.. (2023). Research on the Frontier and Prospect of Service Robots in the Tourism and Hospitality Industry Based on International Core Journals: A Review. Behavioral Sciences. 13(7). 560–560. 10 indexed citations

Li, Ting, et al.. (2023). An Integrated Model of Destination Attractiveness and Tourists’ Environmentally Responsible Behavior: The Mediating Effect of Place Attachment. Behavioral Sciences. 13(3). 264–264. 9 indexed citations

Tian, Di, et al.. (2023). Research on the spatial distribution and driving mechanism of the integrated development of the health tourism industry. Asia Pacific Journal of Tourism Research. 28(12). 1399–1416. 1 indexed citations

Zhang, Ke, et al.. (2020). Impact Model of Tourism Production and Consumption in Nanjing Yunjin: The Perspective of Cultural Heritage Reproduction. Sustainability. 12(8). 3430–3430. 10 indexed citations

Sun, Sunny, Rob Law, & Mu Zhang. (2019). An updated review of tourism-related experimental design articles. Asia Pacific Journal of Tourism Research. 25(7). 710–720. 23 indexed citations

Zhang, Mu, et al.. (2019). Investigating the social exclusion perception of the informally employed group in Chinese rural tourism: a case study of Zhuji Ancient Alley.. Luyou xuekan. 34(5). 26–36. 1 indexed citations

10.

Zhang, Mu, et al.. (2018). Research on the SMErs Collateral Credit Rationing under Loan Risk Compensation Mechanism. SHILAP Revista de lepidopterología. 8(3). 142–142. 1 indexed citations

11.

Tian, Miao & Mu Zhang. (2017). A Review of the Relationship between Technological Innovation and Enterprise Value.

12.

Yang, Yang, et al.. (2016). An approach to the travel reservation App assessment based on DEMATEL.. Luyou xuekan. 31(2). 64–74. 1 indexed citations

13.

Zhang, Mu, et al.. (2015). Online Travel Agent Service and Customer Satisfaction Based on Correlation Analysis:A Marketing Perspective in China. Journal of Marketing and Consumer Research. 11. 99–107. 3 indexed citations

14.

Huang, Yu & Mu Zhang. (2015). Spatial Analysis of Regional Distribution of Tourism Industry and Tourism-Related Disciplines: A Case Study of Guangdong Province. Journals & Books Hosting (International Knowledge Sharing Platform). 6. 45–57. 1 indexed citations

15.

Hu, Jun, et al.. (2015). Study on the Authenticity of Intangible Cultural Heritage<br/> —Take Guangdong Nanhai Boluodan Temple Fair as an Example. Open Journal of Social Sciences. 3(9). 277–284. 4 indexed citations

16.

Zhang, Mu, et al.. (2014). A User Behavior Based Study on Search Engine Ranking. Journals & Books Hosting (International Knowledge Sharing Platform). 5(12). 94–104. 2 indexed citations

17.

Yao, Dan, et al.. (2013). Research on Personalized Recommender System for Tourism Information Service. VNU Journal of Science: Natural Sciences and Technology (Vietnam National University). 4(5). 32–45. 2 indexed citations

18.

Zhang, Mu. (2011). Connectional Experimental Teaching System Based on Collaborative Education between Undergraduate and Graduate Education. Research and Exploration in Laboratory. 1 indexed citations

19.

Zhang, Mu & Shunyi Zhang. (2006). On the optimal multi-rate throughput for multicast with network coding. Journal of Electronics (China). 23(4). 584–589. 2 indexed citations

20.

Zhang, Mu. (2001). A General Review about the Urban Land Intensive Use——Case Study of Fuzhou City. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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