Gi-Yong Koo

685 total citations
19 papers, 443 citations indexed

About

Gi-Yong Koo is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Gi-Yong Koo has authored 19 papers receiving a total of 443 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Gender Studies. Recurrent topics in Gi-Yong Koo's work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Sports, Gender, and Society (5 papers). Gi-Yong Koo is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Sports, Gender, and Society (5 papers). Gi-Yong Koo collaborates with scholars based in United States, Serbia and China. Gi-Yong Koo's co-authors include Jerome Quarterman, Leisa Reinecke Flynn, Eric Haley, Sora Kim, Stephen W. Dittmore, Anthony W. Dixon, Jam Khojasteh, Brody J. Ruihley, Jose M. Martinez and Robin Hardin and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Advertising and Sport Marketing Quarterly.

In The Last Decade

Gi-Yong Koo

18 papers receiving 392 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Gi-Yong Koo United States 9 288 228 194 77 59 19 443
Colleen Bee United States 11 261 0.9× 199 0.9× 187 1.0× 116 1.5× 56 0.9× 20 466
Joon‐Ho Kang South Korea 10 203 0.7× 184 0.8× 120 0.6× 86 1.1× 62 1.1× 39 372
Alain Ferrand France 13 390 1.4× 277 1.2× 267 1.4× 109 1.4× 25 0.4× 31 555
Yongjae Kim United States 11 329 1.1× 108 0.5× 163 0.8× 30 0.4× 56 0.9× 30 458
Ketra L. Armstrong United States 14 400 1.4× 195 0.9× 431 2.2× 71 0.9× 99 1.7× 26 621
Akiko Arai United States 6 328 1.1× 213 0.9× 284 1.5× 30 0.4× 16 0.3× 13 428
Windy Dees United States 9 180 0.6× 177 0.8× 152 0.8× 24 0.3× 29 0.5× 18 326
John Grady United States 12 285 1.0× 99 0.4× 94 0.5× 26 0.3× 57 1.0× 44 421
Pierre Beaudoin Canada 9 223 0.8× 546 2.4× 63 0.3× 72 0.9× 49 0.8× 11 648
Brian S. Gordon United States 13 585 2.0× 317 1.4× 418 2.2× 180 2.3× 105 1.8× 36 805

Countries citing papers authored by Gi-Yong Koo

Since Specialization
Citations

This map shows the geographic impact of Gi-Yong Koo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gi-Yong Koo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gi-Yong Koo more than expected).

Fields of papers citing papers by Gi-Yong Koo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gi-Yong Koo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gi-Yong Koo. The network helps show where Gi-Yong Koo may publish in the future.

Co-authorship network of co-authors of Gi-Yong Koo

This figure shows the co-authorship network connecting the top 25 collaborators of Gi-Yong Koo. A scholar is included among the top collaborators of Gi-Yong Koo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gi-Yong Koo. Gi-Yong Koo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Koo, Gi-Yong, et al.. (2024). Consumer adoption of virtual reality for spectator sport: an adopter categorization based on the diffusion of innovation and uses and gratification theories. International Journal of Sports Marketing and Sponsorship. 26(2). 343–370.
2.
Koo, Gi-Yong, et al.. (2021). Important Role of Parenting Style on College Students' Adjustment in Higher Education.. 32(2). 47–61. 4 indexed citations
3.
Koo, Gi-Yong, et al.. (2020). Examining the Effects of Unhealthy Product Sponsors and CSR on Sport Sponsorship Authenticity and the Sporting Event. Journal of Global Sport Management. 7(4). 595–614. 6 indexed citations
4.
Koo, Gi-Yong, et al.. (2020). New jerseys: exploring the influence of NBA team jersey sponsorships on teams and sponsors. International Journal of Sports Marketing and Sponsorship. 22(4). 633–651. 5 indexed citations
5.
Walker, Matthew, et al.. (2017). Sport league website: an effective marketing communication tool for corporate sponsors. International Journal of Sports Marketing and Sponsorship. 18(3). 314–327. 3 indexed citations
6.
Koo, Gi-Yong, et al.. (2017). Role of Intercollegiate Athletics' Identification in Student Adjustment to College Life. Zenodo (CERN European Organization for Nuclear Research). 2 indexed citations
7.
Koo, Gi-Yong, et al.. (2016). Effects of Internship Satisfaction on the Pursuit of Employment in Sport Management. Sport Management Education Journal. 10(1). 29–42. 26 indexed citations
8.
Koo, Gi-Yong, et al.. (2016). Use of Animated Pedagogical Agent in Sport Management Education: Effect on Students’ Situational Interest. Sport Management Education Journal. 11(1). 34–44. 3 indexed citations
9.
Koo, Gi-Yong, et al.. (2015). Enhancement of Non-Academic Enviornment by Intercollegiate Athletics and Its Intangible Benefit in Higher Education. Journal of physical education and sport. 15(1). 47–52. 3 indexed citations
10.
Koo, Gi-Yong, et al.. (2015). Effects of Team Identification on Social and Emotional Adjustment in Higher Education. SHILAP Revista de lepidopterología. 8(2). 247–265. 9 indexed citations
11.
Koo, Gi-Yong & Stephen W. Dittmore. (2014). Effects of intercollegiate athletics on private giving in higher education.. Scholar Commons (University of South Carolina). 2014. 1–16. 15 indexed citations
12.
Hardin, Robin, et al.. (2012). Motivation for Consumption of Collegiate Athletics Subscription Web Sites. International Journal of Sport Communication. 5(3). 368–383. 10 indexed citations
13.
Koo, Gi-Yong, Brody J. Ruihley, & Stephen W. Dittmore. (2012). Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility. Sport Marketing Quarterly. 21(3). 147–158. 6 indexed citations
14.
Andrew, Damon P. S., et al.. (2009). MOTIVATIONAL FACTORS FOR PARTICIPATING IN BASIC INSTRUCTION PROGRAMS. The Physical Educator. 66(2). 71–84. 4 indexed citations
15.
Kim, Sora, Eric Haley, & Gi-Yong Koo. (2009). Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising. Journal of Advertising. 38(3). 67–80. 82 indexed citations
16.
Koo, Gi-Yong. (2009). Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball. International Journal of Sports Marketing and Sponsorship. 11(1). 41–54. 49 indexed citations
17.
Koo, Gi-Yong, et al.. (2008). Difference in Interrelationship between Spectators’ Motives and Behavioral Intentions Based on Emotional Attachment. Sport Marketing Quarterly. 17(1). 30–43. 53 indexed citations
18.
Koo, Gi-Yong, et al.. (2006). The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup. International Journal of Sports Marketing and Sponsorship. 7(3). 28–39. 18 indexed citations
19.
Koo, Gi-Yong, Jerome Quarterman, & Leisa Reinecke Flynn. (2006). Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions. Sport Marketing Quarterly. 15(2). 80–90. 145 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026