Kiseol Yang

2.8k total citations · 1 hit paper
37 papers, 2.1k citations indexed

About

Kiseol Yang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kiseol Yang has authored 37 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 20 papers in Sociology and Political Science and 19 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kiseol Yang's work include Digital Marketing and Social Media (19 papers), Customer Service Quality and Loyalty (19 papers) and Technology Adoption and User Behaviour (16 papers). Kiseol Yang is often cited by papers focused on Digital Marketing and Social Media (19 papers), Customer Service Quality and Loyalty (19 papers) and Technology Adoption and User Behaviour (16 papers). Kiseol Yang collaborates with scholars based in United States and South Korea. Kiseol Yang's co-authors include Laura Jolly, Jiyoung Kim, Jihye Min, Judith C. Forney, Hye‐Young Kim, Hyun‐Joo Lee, Hae Jung Kim, Eric Haley, Young Hoon Kim and Stacy Lee and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.

In The Last Decade

Kiseol Yang

34 papers receiving 2.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory

2021 173 citations Jiyoung Kim, Kiseol Yang et al. International Journal of Consumer Studies profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Kiseol Yang United States	22	1.3k	1.1k	1.0k	490	171	37	2.1k
Mirella Kleijnen Netherlands	15	1.3k 1.0×	1.3k 1.2×	969 1.0×	814 1.7×	228 1.3×	28	2.5k
Constantinos‐Vasilios Priporas United Kingdom	24	1.4k 1.1×	1.3k 1.2×	461 0.5×	520 1.1×	290 1.7×	80	2.5k
Jiyoung Kim United States	22	1.2k 1.0×	1.1k 1.0×	762 0.8×	939 1.9×	311 1.8×	125	2.5k
Chia‐Lin Hsu Taiwan	31	1.4k 1.1×	1.4k 1.3×	1.0k 1.0×	629 1.3×	164 1.0×	53	2.8k
Sung‐Joon Yoon South Korea	21	1.1k 0.9×	971 0.9×	932 0.9×	768 1.6×	187 1.1×	83	2.0k
Helge Thorbjørnsen Norway	18	1.4k 1.1×	1.0k 0.9×	894 0.9×	582 1.2×	261 1.5×	46	2.1k
Nizar Souiden Canada	25	1.4k 1.1×	1.2k 1.1×	650 0.6×	714 1.5×	265 1.5×	47	2.4k
Philip J. Rosenberger Australia	22	1.1k 0.9×	1.1k 1.0×	403 0.4×	365 0.7×	239 1.4×	49	1.8k
Tiffany Barnett White United States	12	1.2k 0.9×	1.2k 1.1×	687 0.7×	801 1.6×	204 1.2×	25	2.1k
Weisheng Chiu Hong Kong	27	1.3k 1.0×	766 0.7×	623 0.6×	516 1.1×	141 0.8×	111	2.3k

Countries citing papers authored by Kiseol Yang

Since Specialization

Citations

This map shows the geographic impact of Kiseol Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kiseol Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kiseol Yang more than expected).

Fields of papers citing papers by Kiseol Yang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kiseol Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kiseol Yang. The network helps show where Kiseol Yang may publish in the future.

Co-authorship network of co-authors of Kiseol Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Kiseol Yang. A scholar is included among the top collaborators of Kiseol Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kiseol Yang. Kiseol Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Kim, Jiyoung, Kiseol Yang, & Jihye Min. (2025). Exploitation of Third World Labor and Consumer Moral Response: Investigating the Attitude‐Behavior Gap Through Cognitive Dissonance and Moral Disengagement. Journal of Consumer Behaviour. 24(6). 2931–2947.

Yang, Kiseol, et al.. (2024). YouTube Influencers Fostering Audience Engagement Through Parasocial Relationships. Journal of Marketing Development and Competitiveness. 18(2). 1 indexed citations

Min, Jihye, Jiyoung Kim, & Kiseol Yang. (2023). CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty. Journal of Retailing and Consumer Services. 72. 103274–103274. 44 indexed citations

Yang, Kiseol, et al.. (2023). Curation subscription box services: Implications for the pet industry. Journal of Retailing and Consumer Services. 76. 103573–103573. 6 indexed citations

Kim, Jiyoung, et al.. (2021). Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory. International Journal of Consumer Studies. 46(2). 558–574. 173 indexed citations breakdown →

Min, Jihye, Kiseol Yang, & Jiyoung Kim. (2021). The role of perceived vulnerability in restaurant customers’ co-creation behavior and repatronage intention during the COVID-19 pandemic. Journal Of Vacation Marketing. 28(1). 38–51. 24 indexed citations

Yang, Kiseol, et al.. (2020). Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model. Journal of Fashion Marketing and Management. 24(4). 555–570. 54 indexed citations

Yang, Kiseol. (2019). Redesigning an Online Store User Interface: A User-Centered Design Approach. SHILAP Revista de lepidopterología. 27(2).

Yang, Kiseol, et al.. (2018). Influencer Marketing: Influentials’ Authenticity, Likeability and Authority in Social Media. Iowa State University Digital Repository (Iowa State University). 75(1). 9 indexed citations

10.

Kim, Eun Young & Kiseol Yang. (2018). Self-service technologies (SSTs) streamlining consumer experience in the fashion retail stores: The role of perceived interactivity. Journal of Global Fashion Marketing. 9(4). 287–304. 21 indexed citations

11.

Lee, Stacy, Hae Jung Kim, & Kiseol Yang. (2015). Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption. Fashion and Textiles. 2(1). 17 indexed citations

12.

Kim, Hae Jung, Stacy Lee, & Kiseol Yang. (2015). The heuristic‐systemic model of sustainability stewardship: facilitating sustainability values, beliefs and practices with corporate social responsibility drives and eco‐labels/indices. International Journal of Consumer Studies. 39(3). 249–260. 38 indexed citations

13.

Yang, Kiseol, et al.. (2015). A Meta-analysis of Relationship among Satisfaction, Trust, and Loyalty in E-commerce. The Journal of the Korean Institute of Information and Communication Engineering. 19(7). 1711–1718.

14.

Yang, Kiseol, et al.. (2015). Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation. Journal of Retailing and Consumer Services. 24. 1–9. 95 indexed citations

15.

Yang, Kiseol & Judith C. Forney. (2013). The Moderating Role of Consumer Technology Anxiety in Mobile Shopping Adoption: Differential Effects of Facilitating Conditions and Social Influences. Journal of electronic commerce research. 14(4). 334. 195 indexed citations

16.

Kim, Jiyoung, et al.. (2013). Online retailer reputation and consumer response: examining cross cultural differences. International Journal of Retail & Distribution Management. 41(9). 688–705. 44 indexed citations

17.

Lee, Hyun‐Joo & Kiseol Yang. (2012). Interpersonal service quality, self-service technology (SST) service quality, and retail patronage. Journal of Retailing and Consumer Services. 20(1). 51–57. 88 indexed citations

18.

Yang, Kiseol. (2010). The Effects of Technology Self-Efficacy and Innovativeness on Consumer Mobile Data Service Adoption between American and Korean Consumers. Journal of International Consumer Marketing. 22(2). 117–127. 60 indexed citations

19.

Yang, Kiseol, et al.. (2010). Gender differences in using mobile data services: utilitarian and hedonic value approaches. Journal of Research in Interactive Marketing. 4(2). 142–156. 117 indexed citations

20.

Yang, Kiseol & Laura Jolly. (2008). Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers. Journal of Consumer Marketing. 25(5). 272–280. 79 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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