Martha Rogers

4.2k total citations
59 papers, 2.6k citations indexed

About

Martha Rogers is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Martha Rogers has authored 59 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 5 papers in Strategy and Management and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Martha Rogers's work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Business Strategy and Innovation (3 papers). Martha Rogers is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Business Strategy and Innovation (3 papers). Martha Rogers collaborates with scholars based in United States, Canada and United Kingdom. Martha Rogers's co-authors include Don Peppers, Peter A. Schneider, Bob Dorf, Sanjit Sengupta, Paul B. Greenberg, Benjamin Pasamanick, Abraham M. Lilienfeld, Kirk H. Smith, Allen Tough and Mais Absi and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and PEDIATRICS.

In The Last Decade

Martha Rogers

56 papers receiving 2.1k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Martha Rogers United States	22	1.1k	1.1k	713	460	454	59	2.6k
David J. Reibstein United States	30	602 0.5×	1.6k 1.4×	745 1.0×	354 0.8×	557 1.2×	78	3.6k
Kristina Klein Germany	16	540 0.5×	804 0.7×	870 1.2×	393 0.9×	514 1.1×	28	2.7k
C. Ranganathan United States	24	730 0.6×	660 0.6×	1.2k 1.7×	1.3k 2.8×	554 1.2×	75	3.1k
Michael R. Solomón United States	15	2.3k 2.0×	1.8k 1.6×	1.4k 2.0×	450 1.0×	376 0.8×	25	3.5k
Gaby Odekerken‐Schröder Netherlands	33	2.9k 2.5×	3.1k 2.8×	1.9k 2.7×	813 1.8×	606 1.3×	77	5.1k
Sally Rao Hill Australia	27	641 0.6×	670 0.6×	854 1.2×	610 1.3×	269 0.6×	93	2.4k
Stephen Drew United States	17	384 0.3×	246 0.2×	222 0.3×	228 0.5×	604 1.3×	34	1.4k
G. Lawrence Sanders United States	30	311 0.3×	1.0k 0.9×	1.1k 1.5×	850 1.8×	415 0.9×	80	3.2k
Kamel Jedidi United States	31	488 0.4×	1.9k 1.7×	497 0.7×	157 0.3×	571 1.3×	72	3.4k
Florian von Wangenheim Switzerland	34	1.5k 1.3×	2.0k 1.8×	1.7k 2.3×	650 1.4×	492 1.1×	101	4.3k

Countries citing papers authored by Martha Rogers

Since Specialization

Citations

This map shows the geographic impact of Martha Rogers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martha Rogers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martha Rogers more than expected).

Fields of papers citing papers by Martha Rogers

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martha Rogers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martha Rogers. The network helps show where Martha Rogers may publish in the future.

Co-authorship network of co-authors of Martha Rogers

This figure shows the co-authorship network connecting the top 25 collaborators of Martha Rogers. A scholar is included among the top collaborators of Martha Rogers based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martha Rogers. Martha Rogers is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Rogers, Martha, P. Emile Rossouw, & Fawad Javed. (2025). Effect of Orthodontic Tooth Movement on Sclerostin Expression in Alveolar Bone Matrix: A Systematic Review of Studies on Animal Models. Dentistry Journal. 13(11). 513–513.

Hepburn, Kenneth, et al.. (2022). The development of task sharing policy and guidelines in Kenya. Human Resources for Health. 20(1). 61–61. 10 indexed citations

Peppers, Don & Martha Rogers. (2016). Managing Customer Relationships. 33 indexed citations

Humphreys, John, et al.. (2009). Un ardid grande como un toro. Harvard business review. 87(5). 19–25. 4 indexed citations

Absi, Mais, Matthew Burnham, A.H. Weston, et al.. (2007). Effects of methyl β‐cyclodextrin on EDHF responses in pig and rat arteries; association between SK_Ca channels and caveolin‐rich domains. British Journal of Pharmacology. 151(3). 332–340. 98 indexed citations

Peppers, Don & Martha Rogers. (2005). Return on Customer. 10 indexed citations

Bradshaw, Amy C., et al.. (2002). The Relationship of the World Wide Web to Thinking Skills. Educational Media International. 39(3-4). 275–284. 13 indexed citations

Rogers, Martha, et al.. (2001). Making It Personal: How To Profit From Personalization Without Invading Privacy. 18 indexed citations

Peppers, Don & Martha Rogers. (2000). Papers: Build a one-to-one learning relationship with your customers. 1(3). 243–250. 9 indexed citations

10.

Peppers, Don, Martha Rogers, & Bob Dorf. (1999). Is your company ready for one-to-one marketing?. PubMed. 77(1). 151–60. 382 indexed citations

11.

Simonds, R. J., Richard W. Steketee, Pamela B. Matheson, et al.. (1998). Impact of zidovudine use on risk and risk factors for perinatal transmission of HIV. AIDS. 12(3). 301–308. 105 indexed citations

12.

Peppers, Don & Martha Rogers. (1997). The One to One Future: Building Relationships One Customer at a Time (Будущее персонализации: построение взаимоотношений с одним клиентом). 1 indexed citations

13.

Peppers, Don & Martha Rogers. (1997). The one-to-one future of fundraising. New Directions for Philanthropic Fundraising. 1997(18). 77–97. 74 indexed citations

14.

Pine, B. Joseph, Don Peppers, & Martha Rogers. (1995). Do You Want to Keep Your Customers Forever. Journal of Product Innovation Management. 5(12). 446–447. 26 indexed citations

15.

Schneider, Peter A., Don Peppers, & Martha Rogers. (1995). The One to One Future: Building Relationships One Customer at a Time. Journal of Marketing. 59(4). 108–108. 410 indexed citations

16.

Rogers, Martha, et al.. (1994). The answer is no: A national survey of advertising industry practitioners and their clients. Journal of Advertising Research. 34(2). 36–45. 4 indexed citations

17.

Deighton, John, Don Peppers, & Martha Rogers. (1994). Customer Transaction Databases: Present Status and Prospects. 3 indexed citations

18.

Ford, Gary T., Debra Jones Ringold, & Martha Rogers. (1990). Cigarettes in the Popular Press, 1930-1960: Preliminary Research. ACR North American Advances. 1 indexed citations

19.

Rogers, Martha, et al.. (1990). Innovative Assessment in Large Classes. College Teaching. 38(2). 69–73. 15 indexed citations

20.

Lilienfeld, Abraham M., Benjamin Pasamanick, & Martha Rogers. (1955). Relationship Between Pregnancy Experience and the Development of Certain Neuropsychiatric Disorders in Childhood. American Journal of Public Health and the Nations Health. 45(5_Pt_1). 637–643. 78 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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