Martha Rogers
- Organizational Behavior and Human Resource Management top 0.5%
- Marketing top 0.5%
- Sociology and Political Science top 2%
- Information Systems and Management top 0.5%
- Strategy and Management top 2%
- Co-authors
- Don PeppersPeter A. SchneiderBob DorfSanjit SenguptaPaul B. GreenbergBenjamin PasamanickAbraham M. LilienfeldKirk H. Smith
- Topics
- Customer Service Quality and Loyalty (5 papers)Consumer Behavior in Brand Consumption and Identification (4 papers)Business Strategy and Innovation (3 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Martha Rogers
56 papers receiving 2.1k citations
Peers
Comparison fields: 5 of 148
- Organizational Behavior and Human Resource Management 1.1k
- Marketing 1.1k
- Sociology and Political Science 713
- Information Systems and Management 460
- Strategy and Management 454
Countries citing papers authored by Martha Rogers
This map shows the geographic impact of Martha Rogers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martha Rogers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martha Rogers more than expected).
Fields of papers citing papers by Martha Rogers
This network shows the impact of papers produced by Martha Rogers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martha Rogers. The network helps show where Martha Rogers may publish in the future.
Co-authorship network of co-authors of Martha Rogers
This figure shows the co-authorship network connecting the top 25 collaborators of Martha Rogers. A scholar is included among the top collaborators of Martha Rogers based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martha Rogers. Martha Rogers is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 10 | |
| 3 | 33 | |
| 4 | Un ardid grande como un toro | 4 |
| 5 | 98 | |
| 6 | Return on Customer | 10 |
| 7 | 13 | |
| 8 | Making It Personal: How To Profit From Personalization Without Invading Privacy | 18 |
| 9 | 9 | |
| 10 | Is your company ready for one-to-one marketing? | 382 |
| 11 | 105 | |
| 12 | The One to One Future: Building Relationships One Customer at a Time (Будущее персонализации: построение взаимоотношений с одним клиентом) | 1 |
| 13 | 74 | |
| 14 | Do You Want to Keep Your Customers Forever | 26 |
| 15 | 410 | |
| 16 | 4 | |
| 17 | Customer Transaction Databases: Present Status and Prospects | 3 |
| 18 | Cigarettes in the Popular Press, 1930-1960: Preliminary Research | 1 |
| 19 | 15 | |
| 20 | 78 |
About Martha Rogers
Martha Rogers is a scholar working on Issues, ethics and legal aspects, Marketing and Organizational Behavior and Human Resource Management, having authored 59 papers that have together received 2.6k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Business Strategy and Innovation (3 papers). The work is most often cited by research in Marketing (1.1k citations), Organizational Behavior and Human Resource Management (1.1k citations) and Information Systems and Management (460 citations). Martha Rogers has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Don Peppers, Peter A. Schneider, Bob Dorf, Sanjit Sengupta, Paul B. Greenberg, Benjamin Pasamanick, Abraham M. Lilienfeld, Kirk H. Smith, Allen Tough and Mais Absi. Their work appears in journals such as Journal of Marketing, Journal of Applied Psychology and PEDIATRICS.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.