Derek Lai Teik Ong
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification 7
- Environmental Sustainability in Business 5
- Consumer Retail Behavior Studies 4
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- Customer Service Quality and Loyalty 6
- Demography top 10%
- Sociology and Political Science top 10%
- Digital Marketing and Social Media 4
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- Taxation and Compliance Studies 3
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- Identification and Quantification in Food 2
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- Behavioral Health and Interventions 2
Derek Lai Teik Ong
32 papers receiving 539 citations
Peers
Comparison fields: 5 of 118
- Marketing 174
- Information Systems and Management 75
- Organizational Behavior and Human Resource Management 92
- Demography 68
- Sociology and Political Science 206
Countries citing papers authored by Derek Lai Teik Ong
This map shows the geographic impact of Derek Lai Teik Ong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Derek Lai Teik Ong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Derek Lai Teik Ong more than expected).
Fields of papers citing papers by Derek Lai Teik Ong
This network shows the impact of papers produced by Derek Lai Teik Ong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Derek Lai Teik Ong. The network helps show where Derek Lai Teik Ong may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Derek Lai Teik Ong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2025 | 5 | |
| 3 | 2025 | 2 | |
| 4 | 2025 | 0 | |
| 5 | 2025 | 0 | |
| 6 | 2024 | 4 | |
| 7 | 2022 | 25 | |
| 8 | 2022 | 27 | |
| 9 | 2022 | 50 | |
| 10 | 2021 | 14 | |
| 11 | 2021 | 9 | |
| 12 | A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers | 2018 | 1 |
| 13 | 2018 | 12 | |
| 14 | 2017 | 12 | |
| 15 | 2016 | 34 | |
| 16 | To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia | 2015 | 4 |
| 17 | 2014 | 6 | |
| 18 | 2014 | 0 | |
| 19 | Motivation of learning: An assessment of the practicality and effectiveness of gamification within a tertiary education system in Malaysia. | 2013 | 10 |
| 20 | 2004 | 55 |
About Derek Lai Teik Ong
Derek Lai Teik Ong is a scholar working on Marketing, Business and International Management, Organizational Behavior and Human Resource Management, Information Systems and Management and Human Factors and Ergonomics, having authored 35 papers that have together received 560 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers), Environmental Sustainability in Business (5 papers), Digital Marketing and Social Media (4 papers), Consumer Retail Behavior Studies (4 papers), Taxation and Compliance Studies (3 papers), Identification and Quantification in Food (2 papers) and Behavioral Health and Interventions (2 papers). The work is most often cited by research in Marketing (174 citations), Information Systems and Management (75 citations), Organizational Behavior and Human Resource Management (92 citations), Demography (68 citations) and Sociology and Political Science (206 citations). Derek Lai Teik Ong has collaborated with scholars based in Malaysia, United Kingdom and Australia. Frequent co-authors include Kian Yeik Koay, Jane Summers, Pei Boon Ooi, Jessica Sze Yin Ho, J. S. Price, Gul Zaman, Victoria Armstrong, Lance E. Lanyon, Vivien K. G. Lim and Patrick Chin-Hooi Soh. Their work appears in journals such as HIV Medicine, Journal of Services Marketing, Food Control, Public Integrity and Asia Pacific Journal of Marketing and Logistics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.