Yang Feng
- Sociology and Political Science top 2%
- Marketing top 2%
- Information Systems and Management top 2%
- Gender Studies top 5%
- Human-Computer Interaction top 2%
- Topics
- Digital Marketing and Social Media (19 papers)Consumer Behavior in Brand Consumption and Identification (11 papers)Media, Gender, and Advertising (8 papers)
- Partner nations
- United StatesChinaSingapore
In The Last Decade
Yang Feng
46 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 111
- Sociology and Political Science 608
- Marketing 393
- Information Systems and Management 162
- Gender Studies 157
- Human-Computer Interaction 151
Countries citing papers authored by Yang Feng
This map shows the geographic impact of Yang Feng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yang Feng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yang Feng more than expected).
Fields of papers citing papers by Yang Feng
This network shows the impact of papers produced by Yang Feng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yang Feng. The network helps show where Yang Feng may publish in the future.
Co-authorship network of co-authors of Yang Feng
This figure shows the co-authorship network connecting the top 25 collaborators of Yang Feng. A scholar is included among the top collaborators of Yang Feng based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yang Feng. Yang Feng is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 4 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 0 | |
| 5 | 7 | |
| 6 | 0 | |
| 7 | 2 | |
| 8 | 28 | |
| 9 | 71 | |
| 10 | 0 | |
| 11 | 59 | |
| 12 | 143 | |
| 13 | 21 | |
| 14 | 47 | |
| 15 | 13 | |
| 16 | 54 | |
| 17 | 121 | |
| 18 | The Study on Regulatory Fit Effects in respective of Advertising Appeals and Consumers' Mood | 1 |
| 19 | 7 | |
| 20 | 16 |
About Yang Feng
Yang Feng is a scholar working on Marketing, Gender Studies and Human-Computer Interaction, having authored 50 papers that have together received 1.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Media, Gender, and Advertising (8 papers). The work is most often cited by research in Marketing (393 citations), Human-Computer Interaction (151 citations) and Information Systems and Management (162 citations). Yang Feng has collaborated with scholars based in United States, China and Singapore. Frequent co-authors include Quan Xie, Huan Chen, Wenjing Xie, Chen Lou, Barbara Mueller, Li He, Zhan Zhang, Ke Ma, Xuepeng Yang and Shanshan Zheng. Their work appears in journals such as Bioresource Technology, Computers in Human Behavior and Tetrahedron.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.