Peter Guenther
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
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- Consumer Behavior in Brand Consumption and Identification 3
- Consumer Market Behavior and Pricing 3
- Consumer Retail Behavior Studies 2
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- Customer Service Quality and Loyalty 3
- Co-authors
- Miriam GuentherChristian M. RingleGhasem ZaefarianSeverina CartwrightGary R. MorrisonChristian HomburgBryan A. LukasMiranda Mirosa
- Journals
- Industrial Marketing Management (7 papers)Journal of Retailing and Consumer Services (1 paper)Journal of Marketing (1 paper)IEEE Journal on Selected Areas in Communications (1 paper)European Journal of Marketing (1 paper)
- Partner nations
- United KingdomGermanyAustralia
In The Last Decade
Peter Guenther
12 papers receiving 454 citations
Hit Papers
Peers
Comparison fields: 5 of 80
- Marketing 181
- Business and International Management 25
- Information Systems and Management 83
- Organizational Behavior and Human Resource Management 102
- Strategy and Management 120
Countries citing papers authored by Peter Guenther
This map shows the geographic impact of Peter Guenther's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter Guenther with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter Guenther more than expected).
Fields of papers citing papers by Peter Guenther
This network shows the impact of papers produced by Peter Guenther. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter Guenther. The network helps show where Peter Guenther may publish in the future.
Co-authorship network
The 13 scholars most cited alongside Peter Guenther, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2025 | 0 | |
| 3 | 2025 | 4 | |
| 4 | 2025 | 1 | |
| 5 | 2024 | 4 | |
| 6 | Improving PLS-SEM use for business marketing research Hit paper breakdown → | 2023 | 364 |
| 7 | 2022 | 14 | |
| 8 | 2020 | 14 | |
| 9 | 2020 | 15 | |
| 10 | 2019 | 41 | |
| 11 | 2018 | 2 | |
| 12 | 2000 | 15 | |
| 13 | 1983 | 1 |
About Peter Guenther
Peter Guenther is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Accounting, Strategy and Management and Information Systems and Management, having authored 13 papers that have together received 476 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (4 papers), Corporate Finance and Governance (4 papers), Customer Service Quality and Loyalty (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Market Behavior and Pricing (3 papers), Consumer Retail Behavior Studies (2 papers), Firm Innovation and Growth (2 papers) and Financial Reporting and Valuation Research (1 paper). The work is most often cited by research in Marketing (181 citations), Business and International Management (25 citations), Information Systems and Management (83 citations), Organizational Behavior and Human Resource Management (102 citations) and Strategy and Management (120 citations). Peter Guenther has collaborated with scholars based in United Kingdom, Germany and Australia. Frequent co-authors include Miriam Guenther, Christian M. Ringle, Ghasem Zaefarian, Severina Cartwright, Gary R. Morrison, Christian Homburg, Bryan A. Lukas, Miranda Mirosa, Han Yin and Treasa Kearney. Their work appears in journals such as Industrial Marketing Management, Journal of Retailing and Consumer Services, Journal of Marketing, IEEE Journal on Selected Areas in Communications and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.