Peter Guenther

778 total citations · 1 hit paper
13 papers, 476 citations indexed

About

Peter Guenther is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Peter Guenther has authored 13 papers receiving a total of 476 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Strategy and Management. Recurrent topics in Peter Guenther's work include Digital Marketing and Social Media (4 papers), Corporate Finance and Governance (4 papers) and Customer Service Quality and Loyalty (3 papers). Peter Guenther is often cited by papers focused on Digital Marketing and Social Media (4 papers), Corporate Finance and Governance (4 papers) and Customer Service Quality and Loyalty (3 papers). Peter Guenther collaborates with scholars based in United Kingdom, Germany and Australia. Peter Guenther's co-authors include Miriam Guenther, Christian M. Ringle, Ghasem Zaefarian, Severina Cartwright, Gary R. Morrison, Christian Homburg, Bryan A. Lukas, Miranda Mirosa, Han Yin and Treasa Kearney and has published in prestigious journals such as Journal of Marketing, IEEE Journal on Selected Areas in Communications and Industrial Marketing Management.

In The Last Decade

Peter Guenther

12 papers receiving 454 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Improving PLS-SEM use for business marketing research

2023 364 citations Peter Guenther, Miriam Guenther et al. Industrial Marketing Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Peter Guenther United Kingdom	6	181	135	120	102	83	13	476
Miriam Guenther United Kingdom	5	181 1.0×	134 1.0×	120 1.0×	101 1.0×	83 1.0×	10	459
Ellen Roemer Germany	9	126 0.7×	129 1.0×	99 0.8×	83 0.8×	70 0.8×	20	510
Christian Nedu Osakwe South Africa	13	218 1.2×	176 1.3×	102 0.8×	120 1.2×	122 1.5×	34	500
Reihaneh Alsadat Tabaeeian Iran	13	164 0.9×	217 1.6×	100 0.8×	139 1.4×	58 0.7×	28	486
Monica Faraoni Italy	10	294 1.6×	228 1.7×	104 0.9×	92 0.9×	89 1.1×	18	552
Phương Ngọc Nguyễn Vietnam	12	233 1.3×	163 1.2×	84 0.7×	131 1.3×	118 1.4×	48	518
Rocío Rodríguez Norway	13	158 0.9×	111 0.8×	196 1.6×	144 1.4×	86 1.0×	46	496
Shu-Hua Chien Taiwan	11	137 0.8×	155 1.1×	107 0.9×	128 1.3×	132 1.6×	23	381
Mohammad Osman Gani Bangladesh	11	159 0.9×	167 1.2×	98 0.8×	60 0.6×	101 1.2×	42	423
Balakrishna Grandhi United Arab Emirates	9	133 0.7×	105 0.8×	87 0.7×	64 0.6×	39 0.5×	15	374

Countries citing papers authored by Peter Guenther

Since Specialization

Citations

This map shows the geographic impact of Peter Guenther's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter Guenther with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter Guenther more than expected).

Fields of papers citing papers by Peter Guenther

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Peter Guenther. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter Guenther. The network helps show where Peter Guenther may publish in the future.

Co-authorship network of co-authors of Peter Guenther

This figure shows the co-authorship network connecting the top 25 collaborators of Peter Guenther. A scholar is included among the top collaborators of Peter Guenther based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Peter Guenther. Peter Guenther is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

Guenther, Peter, et al.. (2025). Propensity score modeling for business marketing research. Industrial Marketing Management. 127. 14–28. 1 indexed citations

Guenther, Peter, et al.. (2025). Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics. Industrial Marketing Management. 126. 185–196.

Guenther, Peter, Miriam Guenther, Christian M. Ringle, Ghasem Zaefarian, & Severina Cartwright. (2025). PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward. Industrial Marketing Management. 128. 1–9. 4 indexed citations

Yin, Han, Eddy S. Fang, Treasa Kearney, Miranda Mirosa, & Peter Guenther. (2025). The role of consumer involvement in cue use during food purchasing Decisions: The moderating effect of consumer familiarity. Journal of Retailing and Consumer Services. 88. 104464–104464. 1 indexed citations

Guenther, Peter, Miriam Guenther, Bryan A. Lukas, & Christian Homburg. (2024). Consequences of Marketing Asset Accountability—A Natural Experiment. Journal of Marketing. 88(5). 24–45. 4 indexed citations

Guenther, Peter, Miriam Guenther, Christian M. Ringle, Ghasem Zaefarian, & Severina Cartwright. (2023). Improving PLS-SEM use for business marketing research. Industrial Marketing Management. 111. 127–142. 364 indexed citations breakdown →

Guenther, Peter & Miriam Guenther. (2022). Can B2B firms benefit from competitors' advertising? A dynamic business environment perspective on an emerging communication form. Industrial Marketing Management. 102. 252–265. 14 indexed citations

Guenther, Miriam & Peter Guenther. (2020). Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence. Industrial Marketing Management. 87. 76–89. 14 indexed citations

Guenther, Miriam & Peter Guenther. (2020). The complex firm financial effects of customer satisfaction improvements. International Journal of Research in Marketing. 38(3). 639–662. 15 indexed citations

10.

Guenther, Miriam & Peter Guenther. (2019). The value of branding for B2B service firms—The shareholders' perspective. Industrial Marketing Management. 78. 88–101. 41 indexed citations

11.

Guenther, Peter & Miriam Guenther. (2018). Isolating the value-relevant part of advertising spending. European Journal of Marketing. 52(7/8). 1625–1650. 2 indexed citations

12.

Morrison, Gary R. & Peter Guenther. (2000). Designing Instruction for Learning in Electronic Classrooms. New Directions for Teaching and Learning. 2000(84). 15–22. 15 indexed citations

13.

Guenther, Peter, et al.. (1983). Interactive Broad-Band Dialogue Systems in the Integrated Services Digital Network (ISDN). IEEE Journal on Selected Areas in Communications. 1(2). 295–303. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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