Ajay Menon

3.0k citations
20 papers · 1.9k indexed · 1 hit paper · h-index 12

Impact in

  • Marketing top 0.5%
    • Environmental Sustainability in Business
    • Consumer Behavior in Brand Consumption and Identification
    • Sustainable Supply Chain Management
    • Corporate Social Responsibility Reporting
    • Innovation and Knowledge Management

Papers in

Ajay Menon

19 papers receiving 1.6k citations

Hit Papers

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy 1997 · 736 citations
7361997202620062016200400600

Peers

Ajay Menon
Comparison fields: 5 of 113
  • Marketing 1.1k
  • Strategy and Management 939
  • Business and International Management 95
  • Organizational Behavior and Human Resource Management 408
  • Management of Technology and Innovation 150
Replace Gordon P. Rands with:
Gordon P. Rands United States
Graça Miranda Silva Portugal
Marie‐Josée Roy Canada
Imran Shafique Pakistan
Zhi Yang China
Yi‐Chun Huang Taiwan
M.Y. Yusliza Malaysia
Masood Nawaz Kalyar Pakistan
Domenico Graziano Italy
Jing Yi Yong Malaysia
Ajay Menon relative to Gordon P. Rands United States Gordon P. Rands's profile →
Citations per field
00.5×2.9×
Gordon P. Rands · 1×
Citations per year

Countries citing papers authored by Ajay Menon

Since Specialization
Citations

This map shows the geographic impact of Ajay Menon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ajay Menon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ajay Menon more than expected).

Fields of papers citing papers by Ajay Menon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ajay Menon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ajay Menon. The network helps show where Ajay Menon may publish in the future.

Co-authors

The 25 scholars most cited alongside Ajay Menon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Ajay Menon Line = papers co-authored together Ajay Menon links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20250
2 20211
3 20211
4 2019164
5 20171
6
Enhancing Service Quality in Higher Education
20154
7 200594
8 200594
9 200414
10 200391
11
Apert syndrome.
20022
12 2002109
13 200278
14 200244
15 1999122
16
Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
Hit paper breakdown →
1997736
17 1997284
18
Toward a Framework for Technology in Service Encounters
19951
19
Multidimensional Components of Quality and Strategic Business Unit Performance: A PIMS Test
19958
20 199416

About Ajay Menon

Ajay Menon is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Anatomy, Strategy and Management and Management Science and Operations Research, having authored 20 papers that have together received 1.9k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (8 papers), Innovation Diffusion and Forecasting (4 papers), Innovation and Knowledge Management (4 papers), Business Strategy and Innovation (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Technology Adoption and User Behaviour (2 papers), Consumer Retail Behavior Studies (2 papers) and Service and Product Innovation (2 papers). The work is most often cited by research in Marketing (1.1k citations), Strategy and Management (939 citations), Business and International Management (95 citations), Organizational Behavior and Human Resource Management (408 citations) and Management of Technology and Innovation (150 citations). Ajay Menon has collaborated with scholars based in United States, Australia and United Kingdom. Frequent co-authors include Anil Menon, Bryan A. Lukas, Christian Homburg, Jhinuk Chowdhury, Nikolas Beutin, Annette Giering, Sabine Kuester, Samantha Schaeffer, Karin Hochrainer and Monica M. Santisteban. Their work appears in journals such as Journal of Business Research, Journal of Business-to-Business Marketing, Industrial Marketing Management, Journal of Marketing and Journal of managerial issues.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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