Bruce L. Alford
- Marketing top 1%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 2%
- Information Systems and Management top 5%
- Strategy and Management top 10%
- Co-authors
- Louis M. CapellaAbhijit BiswasJames B. FairclothDaniel L. SherrellLawrence SilverSean DwyerBrian T. EngellandDouglas Amyx
- Topics
- Customer Service Quality and Loyalty (10 papers)Consumer Behavior in Brand Consumption and Identification (9 papers)Consumer Market Behavior and Pricing (6 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of Business ResearchJournal of Retailing
- Partner nations
- United StatesCanada
In The Last Decade
Bruce L. Alford
26 papers receiving 1.0k citations
Peers
Comparison fields: 5 of 84
- Marketing 863
- Sociology and Political Science 499
- Organizational Behavior and Human Resource Management 488
- Information Systems and Management 143
- Strategy and Management 135
Countries citing papers authored by Bruce L. Alford
This map shows the geographic impact of Bruce L. Alford's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce L. Alford with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce L. Alford more than expected).
Fields of papers citing papers by Bruce L. Alford
This network shows the impact of papers produced by Bruce L. Alford. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce L. Alford. The network helps show where Bruce L. Alford may publish in the future.
Co-authorship network of co-authors of Bruce L. Alford
This figure shows the co-authorship network connecting the top 25 collaborators of Bruce L. Alford. A scholar is included among the top collaborators of Bruce L. Alford based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce L. Alford. Bruce L. Alford is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 2 | |
| 3 | 2 | |
| 4 | 2 | |
| 5 | 16 | |
| 6 | When the Goal Is Creating a Brand Personality, Focus on User Imagery | 12 |
| 7 | 15 | |
| 8 | 53 | |
| 9 | 21 | |
| 10 | 28 | |
| 11 | 3 | |
| 12 | 294 | |
| 13 | 24 | |
| 14 | A New Seven-Dimensional Approach to Measuring the Retail Image Construct | 13 |
| 15 | 2 | |
| 16 | 10 | |
| 17 | 1 | |
| 18 | 10 | |
| 19 | 124 | |
| 20 | 4 |
About Bruce L. Alford
Bruce L. Alford is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Tourism, Leisure and Hospitality Management, having authored 26 papers that have together received 1.2k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Market Behavior and Pricing (6 papers). The work is most often cited by research in Marketing (863 citations), Organizational Behavior and Human Resource Management (488 citations) and Information Systems and Management (143 citations). Bruce L. Alford has collaborated with scholars based in United States and Canada. Frequent co-authors include Louis M. Capella, Abhijit Biswas, James B. Faircloth, Daniel L. Sherrell, Lawrence Silver, Sean Dwyer, Brian T. Engelland, Douglas Amyx, Christopher D. Hopkins and Dheeraj Sharma. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Retailing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.