Bruce K. Pilling
- Strategy and Management top 5%
- Organizational Behavior and Human Resource Management top 5%
- Management Information Systems top 5%
- Marketing top 5%
- Information Systems and Management top 5%
- Co-authors
- Lawrence A. CrosbyDonald W. JacksonPam Scholder EllenLi ZhangGloria BarczakNaveen DonthuBoonghee YooJames S. Boles
- Topics
- Franchising Strategies and Performance (3 papers)Management and Marketing Education (3 papers)Customer Service Quality and Loyalty (3 papers)
- Cited by
- Management Information SystemsOrganizational Behavior and Human Resource ManagementMarketing
- Partner nations
- United StatesMalaysiaIndia
In The Last Decade
Bruce K. Pilling
20 papers receiving 582 citations
Peers
Comparison fields: 5 of 80
- Strategy and Management 265
- Organizational Behavior and Human Resource Management 248
- Management Information Systems 214
- Marketing 164
- Information Systems and Management 112
Countries citing papers authored by Bruce K. Pilling
This map shows the geographic impact of Bruce K. Pilling's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce K. Pilling with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce K. Pilling more than expected).
Fields of papers citing papers by Bruce K. Pilling
This network shows the impact of papers produced by Bruce K. Pilling. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce K. Pilling. The network helps show where Bruce K. Pilling may publish in the future.
Co-authorship network of co-authors of Bruce K. Pilling
This figure shows the co-authorship network connecting the top 25 collaborators of Bruce K. Pilling. A scholar is included among the top collaborators of Bruce K. Pilling based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce K. Pilling. Bruce K. Pilling is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 12 | |
| 2 | 0 | |
| 3 | Does Marketing Need Better Marketing? A Creative Approach to Understanding Student Perceptions of the Marketing Major. | 5 |
| 4 | 16 | |
| 5 | 13 | |
| 6 | 37 | |
| 7 | 43 | |
| 8 | 34 | |
| 9 | 30 | |
| 10 | 1 | |
| 11 | 60 | |
| 12 | 6 | |
| 13 | 155 | |
| 14 | 27 | |
| 15 | 1 | |
| 16 | 86 | |
| 17 | Assessing Competitive Advantage in Small Businesses: An Application to Franchising | 11 |
| 18 | 10 | |
| 19 | 11 | |
| 20 | 2 |
About Bruce K. Pilling
Bruce K. Pilling is a scholar working on Marketing, Management of Technology and Innovation and Strategy and Management, having authored 21 papers that have together received 668 indexed citations. Recurring topics across this work include Franchising Strategies and Performance (3 papers), Management and Marketing Education (3 papers) and Customer Service Quality and Loyalty (3 papers). The work is most often cited by research in Management Information Systems (214 citations), Organizational Behavior and Human Resource Management (248 citations) and Marketing (164 citations). Bruce K. Pilling has collaborated with scholars based in United States, Malaysia and India. Frequent co-authors include Lawrence A. Crosby, Donald W. Jackson, Pam Scholder Ellen, Li Zhang, Gloria Barczak, Naveen Donthu, Boonghee Yoo, James S. Boles, Daniel C. Bello and David Patterson. Their work appears in journals such as Nature, Journal of Business Research and Journal of Small Business Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.