Cathy J. Cobb‐Walgren
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 2
- Consumer Market Behavior and Pricing 2
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- Economic and Environmental Valuation 1
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- Behavioral Health and Interventions 1
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- Digital Games and Media 1
- Digital Marketing and Social Media 1
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- Education, Sociology, Communication Studies 1
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- Management and Marketing Education 1
- Co-authors
- Naveen DonthuJoshua L. WienerPam Scholder EllenLois A. MohrHiram C. BarksdaleBruce K. PillingWayne D. Hoyer
- Partner nations
- United States
In The Last Decade
Cathy J. Cobb‐Walgren
8 papers receiving 1.5k citations
Hit Papers
Peers
Comparison fields: 5 of 87
- Marketing 1.4k
- Management, Monitoring, Policy and Law 479
- Tourism, Leisure and Hospitality Management 54
- Organizational Behavior and Human Resource Management 337
- Information Systems and Management 114
Countries citing papers authored by Cathy J. Cobb‐Walgren
This map shows the geographic impact of Cathy J. Cobb‐Walgren's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cathy J. Cobb‐Walgren with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cathy J. Cobb‐Walgren more than expected).
Fields of papers citing papers by Cathy J. Cobb‐Walgren
This network shows the impact of papers produced by Cathy J. Cobb‐Walgren. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cathy J. Cobb‐Walgren. The network helps show where Cathy J. Cobb‐Walgren may publish in the future.
Co-authorship network
The 7 scholars most cited alongside Cathy J. Cobb‐Walgren, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 0 | |
| 2 | Does Marketing Need Better Marketing? A Creative Approach to Understanding Student Perceptions of the Marketing Major. | 2017 | 5 |
| 3 | 1998 | 22 | |
| 4 | Brand Equity, Brand Preference, and Purchase Intentbreakdown → | 1995 | 959 |
| 5 | 1994 | 13 | |
| 6 | The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviorsbreakdown → | 1991 | 724 |
| 7 | 1991 | 8 | |
| 8 | 1990 | 19 | |
| 9 | 1988 | 1 |
About Cathy J. Cobb‐Walgren
Cathy J. Cobb‐Walgren is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 9 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (2 papers), Consumer Market Behavior and Pricing (2 papers), Economic and Environmental Valuation (1 paper), Behavioral Health and Interventions (1 paper), Digital Games and Media (1 paper), Education, Sociology, Communication Studies (1 paper), Management and Marketing Education (1 paper) and Digital Marketing and Social Media (1 paper). The work is most often cited by research in Marketing (1.4k citations), Management, Monitoring, Policy and Law (479 citations) and Tourism, Leisure and Hospitality Management (54 citations). Cathy J. Cobb‐Walgren has collaborated with scholars based in United States. Frequent co-authors include Naveen Donthu, Joshua L. Wiener, Pam Scholder Ellen, Lois A. Mohr, Hiram C. Barksdale, Bruce K. Pilling and Wayne D. Hoyer.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.