Amir Gulzar
Impact in
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Behavior and Marketing Influence
Papers in
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- Customer Service Quality and Loyalty 8
- Job Satisfaction and Organizational Behavior 8
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- Consumer Retail Behavior Studies 5
- Consumer Behavior in Brand Consumption and Identification 4
- Co-authors
- Maria Khalid (2 shared papers)Abdul Karim Khan (2 shared papers)Noor Ul Hadi (1 shared paper)Saleha Anwar (1 shared paper)Shahab Aziz (1 shared paper)Waqar Hussain (1 shared paper)Muhammad Farrukh Abid (2 shared papers)Waqar Hussain (2 shared papers)
- Journals
- Nuclear Engineering and Design (1 paper)Journal of Consumer Marketing (1 paper)Knowledge Management Research & Practice (1 paper)Journal of Magnetism and Magnetic Materials (1 paper)International Journal of Hospitality Management (1 paper)
- Partner nations
- PakistanMalaysiaUnited Arab Emirates
In The Last Decade
Amir Gulzar
22 papers receiving 357 citations
Peers
Comparison fields: 5 of 70
- Organizational Behavior and Human Resource Management 201
- Marketing 172
- Information Systems and Management 54
- Human Factors and Ergonomics 14
- Communication 41
Countries citing papers authored by Amir Gulzar
This map shows the geographic impact of Amir Gulzar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Amir Gulzar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Amir Gulzar more than expected).
Fields of papers citing papers by Amir Gulzar
This network shows the impact of papers produced by Amir Gulzar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Amir Gulzar. The network helps show where Amir Gulzar may publish in the future.
Co-authors
The 24 scholars most cited alongside Amir Gulzar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 26 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | IMPACT OF BRAND IMAGE, TRUST AND AFFECT ON CONSUMER BRAND EXTENSION ATTITUDE: THE MEDIATING ROLE OF BRAND LOYALTY | 2011 | 78 |
| 2 | 2019 | 62 | |
| 3 | 2019 | 49 | |
| 4 | Impact of Brand Awareness, Perceived Quality and Customer Loyalty on Brand Profitability and Purchase Intention: A Resellers' View | 2011 | 46 |
| 5 | IMPACT OF PERCEIVED VALUE ON WORD OF MOUTH ENDORSEMENT AND CUSTOMER SATISFACTION: MEDIATING ROLE OF REPURCHASE INTENTIONS | 2011 | 27 |
| 6 | 2020 | 23 | |
| 7 | 2022 | 20 | |
| 8 | 2015 | 19 | |
| 9 | 2014 | 15 | |
| 10 | 2021 | 12 | |
| 11 | 2015 | 10 | |
| 12 | 2018 | 10 | |
| 13 | 2012 | 10 | |
| 14 | 2015 | 4 | |
| 15 | THE IMPACT OF ORGANIZATIONAL AND SUPERVISORY SUPPORT ON SURVIVORS? ORGANIZATIONAL COMMITMENT AFTER DOWNSIZING IN TELECOM SECTOR OF PAKISTAN | 2011 | 3 |
| 16 | How Pakistanis Cope with Stress | 2016 | 3 |
| 17 | EXPLORING THE MEDIATING ROLE OF CUSTOMER LOYALTY ON THE RELATIONSHIP BETWEEN BRAND AFFECT, BRAND QUALITY, BRAND PERSONALITY, AND CUSTOMERS BRAND EXTENSION ATTITUDE IN FASHION WEAR | 2011 | 3 |
| 18 | 2020 | 3 | |
| 19 | 2024 | 1 | |
| 20 | 2011 | 1 |
About Amir Gulzar
Amir Gulzar is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Sociology and Political Science, Social Psychology and Information Systems and Management, having authored 26 papers that have together received 401 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (8 papers), Job Satisfaction and Organizational Behavior (8 papers), Digital Marketing and Social Media (6 papers), Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Psychological Well-being and Life Satisfaction (3 papers), Organizational and Employee Performance (3 papers) and Workaholism, burnout, and well-being (2 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (201 citations), Marketing (172 citations), Information Systems and Management (54 citations), Human Factors and Ergonomics (14 citations) and Communication (41 citations). Amir Gulzar has collaborated with scholars based in Pakistan, Malaysia and United Arab Emirates. Frequent co-authors include Maria Khalid, Abdul Karim Khan, Noor Ul Hadi, Saleha Anwar, Shahab Aziz, Waqar Hussain, Muhammad Farrukh Abid, Waqar Hussain, Nida Abbas and Amjad Shamim. Their work appears in journals such as Nuclear Engineering and Design, Journal of Consumer Marketing, Knowledge Management Research & Practice, Journal of Magnetism and Magnetic Materials and International Journal of Hospitality Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.