Journal of Interactive Marketing

About

The 737 papers published in Journal of Interactive Marketing in the last decades have received a total of 75.5k indexed citations. Papers published in Journal of Interactive Marketing usually cover Marketing (446 papers), Sociology and Political Science (416 papers) and Information Systems and Management (180 papers) specifically the topics of Digital Marketing and Social Media (384 papers), Consumer Behavior in Brand Consumption and Identification (208 papers) and Consumer Market Behavior and Pricing (188 papers). The most active scholars publishing in Journal of Interactive Marketing are C. K. Prahalad, Thorsten Hennig‐Thurau, John Hagel, Gianfranco Walsh, Kevin P. Gwinner, Dwayne D. Gremler, Linda D. Hollebeek, Lauren I. Labrecque, Sung‐Joon Yoon and Edward C. Malthouse.

In The Last Decade

Journal of Interactive Marketing

671 papers receiving 67.8k citations

Countries where authors publish in Journal of Interactive Marketing

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Interactive Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Interactive Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Interactive Marketing more than expected).

Fields of papers published in Journal of Interactive Marketing

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Interactive Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Interactive Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore journals with similar magnitude of impact

Rankless by CCL
2026