About The 737 papers published in Journal of Interactive Marketing in the last decades have received a total of 75.5k indexed citations.
Papers published in Journal of Interactive Marketing usually cover
Marketing (446 papers),
Sociology and Political Science (416 papers) and
Information Systems and Management (180 papers) specifically the topics of Digital Marketing and Social Media (384 papers), Consumer Behavior in Brand Consumption and Identification (208 papers) and Consumer Market Behavior and Pricing (188 papers). The most active scholars publishing in Journal of Interactive Marketing are
C. K. Prahalad ,
Thorsten Hennig‐Thurau ,
John Hagel ,
Gianfranco Walsh ,
Kevin P. Gwinner ,
Dwayne D. Gremler ,
Linda D. Hollebeek ,
Lauren I. Labrecque ,
Sung‐Joon Yoon and
Edward C. Malthouse .
Overview Impact Peers Geography Research Space Peers Journal of Interactive Marketing
Comparison fields: 5 of 193 Sociology and Political Science 49.1k Marketing 40.8k Information Systems and Management 23.3k Organizational Behavior and Human Resource Management 18.6k Communication 6.5k Strategy and Management 5.8k Human-Computer Interaction 4.9k Artificial Intelligence 4.8k Management Information Systems 2.9k Information Systems 2.8k Social Psychology 2.5k Management Science and Operations Research 2.4k Literature and Literary Theory 2.4k Economics and Econometrics 2.3k Management of Technology and Innovation 1.6k Gender Studies 1.5k Demography 1.5k Computer Science Applications 1.3k Experimental and Cognitive Psychology 1.1k Applied Psychology 1.1k Developmental and Educational Psychology 985 Statistical and Nonlinear Physics 922 Education 868 Computer Vision and Pattern Recognition 839 Clinical Psychology 820 Cognitive Neuroscience 751 Business and International Management 680 Accounting 641 Safety Research 606 Cultural Studies 541 General Health Professions 536 Food Science 511 Tourism, Leisure and Hospitality Management 489 Management, Monitoring, Policy and Law 459 Political Science and International Relations 363 Media Technology 359 Industrial and Manufacturing Engineering 348 Computer Networks and Communications 342 Transportation 329 Automotive Engineering 260 Public Health, Environmental and Occupational Health 251 Museology 240 Health 221 General Decision Sciences 221 Sensory Systems 206 Building and Construction 204 Finance 195 Health Information Management 178 General Economics, Econometrics and Finance 175 Mechanical Engineering 175 Electrical and Electronic Engineering 174 Urban Studies 173 Plant Science 146 Visual Arts and Performing Arts 140 Philosophy 138 Language and Linguistics 136 Signal Processing 115 Geography, Planning and Development 111 Statistics and Probability 101 Global and Planetary Change 76 General Social Sciences 75 Renewable Energy, Sustainability and the Environment 66 Law 61 Statistics, Probability and Uncertainty 58 Health Informatics 55 General Agricultural and Biological Sciences 54 Ecology 52 Computer Graphics and Computer-Aided Design 50 Control and Systems Engineering 50 Physiology 50 Epidemiology 42 Public Administration 40 Life-span and Life-course Studies 40 Pollution 37 Genetics 37 Speech and Hearing 36 Safety, Risk, Reliability and Quality 36 Pharmacology 36 Environmental Engineering 36 Nutrition and Dietetics 34 Health, Toxicology and Mutagenesis 33 Computational Theory and Mathematics 32 Biomedical Engineering 30 Molecular Biology 28 Industrial and Manufacturing Engineering 27 Ocean Engineering 24 Computational Mechanics 23 Music 21 Radiology, Nuclear Medicine and Imaging 21 Development 20 Ecological Modeling 20 Human Factors and Ergonomics 20 Radiological and Ultrasound Technology 19 Geology 18 Physical Therapy, Sports Therapy and Rehabilitation 17 Occupational Therapy 15 Aerospace Engineering 15 Animal Science and Zoology 14 Neuropsychology and Physiological Psychology 14 History 14 Ecology, Evolution, Behavior and Systematics 13 Modeling and Simulation 13 Pharmacy 12 Water Science and Technology 12 Pediatrics, Perinatology and Child Health 11 Rehabilitation 11 Psychiatry and Mental health 11 Insect Science 11 Anthropology 11 Software 11 Library and Information Sciences 10 Civil and Structural Engineering 10 Atmospheric Science 10 Linguistics and Language 10 Agronomy and Crop Science 9 Cardiology and Cardiovascular Medicine 9 Pharmacology 9 Leadership and Management 9 Atomic and Molecular Physics, and Optics 9 Emergency Medical Services 8 Applied Mathematics 8 Archeology 7 Surgery 7 Endocrinology, Diabetes and Metabolism 7 Dermatology 6 Family Practice 6 Nature and Landscape Conservation 6 Polymers and Plastics 6 Neurology 6 Conservation 6 Neurology 6 Infectious Diseases 5 Emergency Medicine 5 Complementary and alternative medicine 5 Hardware and Architecture 5 Materials Chemistry 5 Ophthalmology 5 Pulmonary and Respiratory Medicine 4 Astronomy and Astrophysics 4 Mechanics of Materials 3 Reproductive Medicine 3 General Dentistry 3 Medical Laboratory Technology 3 Analytical Chemistry 3 History and Philosophy of Science 3 Inorganic Chemistry 3 Forestry 3 Architecture 3 Energy Engineering and Power Technology 3 Obstetrics and Gynecology 2 Orthopedics and Sports Medicine 2 Soil Science 2 Oceanography 2 Religious studies 2 Aquatic Science 2 Oral Surgery 2 Environmental Chemistry 2 Applied Microbiology and Biotechnology 2 Pathology and Forensic Medicine 2 Computational Mathematics 2 Cell Biology 2 Geophysics 2 Gastroenterology 2 Geriatrics and Gerontology 2 Discrete Mathematics and Combinatorics 1 Hepatology 1 General Energy 1 Physical and Theoretical Chemistry 1 Nephrology 1 Bioengineering 1 Classics 1 Condensed Matter Physics 1 Genetics 1 Cellular and Molecular Neuroscience 1 Otorhinolaryngology 1 Urology 1 Immunology 1 Catalysis 1 Nuclear and High Energy Physics 1 Chemical Health and Safety 1 Organic Chemistry 1 Small Animals 1 Cancer Research 1 Immunology and Allergy 1 Surfaces, Coatings and Films 1 Geochemistry and Petrology 1 Rheumatology 1 Archeology 1 General Arts and Humanities 1 Developmental Biology 1 Oncology 1 Biophysics 1 Transplantation 1
Sociology and Political Science 49.1k Marketing 40.8k Information Systems and Management 23.3k Organizational Behavior and Human Resource Management 18.6k Communication 6.5k Journal of Service Research United States
International Journal of Electronic Commerce United States
The Journal of Marketing Theory and Practice United States
Organizational Research Methods United States
Journal of service management United States
Journal of Computer-Mediated Communication United States
Information Systems Journal United States
International Journal of Service Industry Management United States
The Journal of Strategic Information Systems United States
Academy of Management Annals United States
Citations per field, relative to Journal of Interactive Marketing
Journal of Interactive Marketing · 1×
Citations per year, relative to Journal of Interactive Marketing
Journal of Interactive Marketing · 1×
This map shows the geographic impact of research published in Journal of Interactive Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Interactive Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Interactive Marketing more than expected).
This network shows the impact of papers published in Journal of Interactive Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.
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