Carlos Orús

5.0k total citations · 2 hit papers
38 papers, 3.3k citations indexed

About

Carlos Orús is a scholar working on Marketing, Sociology and Political Science and Human-Computer Interaction. According to data from OpenAlex, Carlos Orús has authored 38 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 22 papers in Sociology and Political Science and 9 papers in Human-Computer Interaction. Recurrent topics in Carlos Orús's work include Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Retail Behavior Studies (14 papers). Carlos Orús is often cited by papers focused on Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Consumer Retail Behavior Studies (14 papers). Carlos Orús collaborates with scholars based in Spain, Cyprus and United Kingdom. Carlos Orús's co-authors include Carlos Flavián, Sergio Ibáñez‐Sánchez, Raquel Gurrea, Luis V. Casaló, Daniel Belanche, Elena Fraj Andrés, Elaheh Behravesh, A. Mohammed Abubakar, Sergio Barta and José Miguel Pina Pérez and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Computers & Education.

In The Last Decade

Carlos Orús

37 papers receiving 3.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The impact of virtual, augmented and mixed reality technologies on the customer experience

2018 806 citations Carlos Flavián, Sergio Ibáñez‐Sánchez et al. Journal of Business Research profile →
Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement

2020 186 citations Carlos Flavián, Sergio Ibáñez‐Sánchez et al. Journal of Hospitality Marketing & Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Carlos Orús Spain	23	1.4k	1.3k	874	770	520	38	3.3k
Mathew Chylinski Australia	20	1.4k 1.0×	909 0.7×	809 0.9×	706 0.9×	299 0.6×	36	2.4k
Sergio Ibáñez‐Sánchez Spain	18	1.3k 0.9×	2.1k 1.6×	953 1.1×	745 1.0×	269 0.5×	22	3.4k
Debbie Keeling United Kingdom	27	1.6k 1.1×	1.2k 0.9×	837 1.0×	820 1.1×	451 0.9×	64	2.9k
Reto Felix United States	22	1.3k 0.9×	1.2k 0.9×	566 0.6×	564 0.7×	233 0.4×	47	2.7k
Graeme McLean United Kingdom	22	1.3k 0.9×	1.8k 1.4×	467 0.5×	1.3k 1.7×	445 0.9×	35	3.0k
M. Claudia tom Dieck United Kingdom	31	1.2k 0.8×	2.2k 1.7×	2.2k 2.6×	974 1.3×	322 0.6×	52	4.9k
Kirk Plangger United Kingdom	25	1.0k 0.7×	1.9k 1.4×	333 0.4×	734 1.0×	314 0.6×	66	3.6k
Sylvain Sénécal Canada	28	1.5k 1.1×	2.1k 1.6×	252 0.3×	1.2k 1.5×	697 1.3×	142	3.8k
Dominik Mahr Netherlands	33	2.5k 1.7×	2.2k 1.6×	925 1.1×	1.1k 1.5×	667 1.3×	74	5.2k
Raquel Gurrea Spain	22	1.3k 0.9×	1.5k 1.2×	236 0.3×	1.3k 1.6×	956 1.8×	35	2.9k

Countries citing papers authored by Carlos Orús

Since Specialization

Citations

This map shows the geographic impact of Carlos Orús's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carlos Orús with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carlos Orús more than expected).

Fields of papers citing papers by Carlos Orús

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carlos Orús. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carlos Orús. The network helps show where Carlos Orús may publish in the future.

Co-authorship network of co-authors of Carlos Orús

This figure shows the co-authorship network connecting the top 25 collaborators of Carlos Orús. A scholar is included among the top collaborators of Carlos Orús based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carlos Orús. Carlos Orús is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Flavián, Carlos, Iis Tussyadiah, & Carlos Orús. (2024). How immersive technologies are redefining the customer journey. Guest editorial. International Journal of Contemporary Hospitality Management. 36(11). 3557–3565. 7 indexed citations

Flavián, Carlos, Sergio Ibáñez‐Sánchez, Carlos Orús, & Sergio Barta. (2023). The dark side of the metaverse: The role of gamification in event virtualization. International Journal of Information Management. 75. 102726–102726. 38 indexed citations

Ibáñez‐Sánchez, Sergio, et al.. (2023). Applying virtual reality and augmented reality to the tourism experience: a comparative literature review. Spanish Journal of Marketing - ESIC. 28(3). 287–309. 33 indexed citations

Flavián, Carlos, Sergio Ibáñez‐Sánchez, & Carlos Orús. (2020). The influence of scent on virtual reality experiences: The role of aroma-content congruence. Journal of Business Research. 123. 289–301. 146 indexed citations

Flavián, Carlos, Sergio Ibáñez‐Sánchez, & Carlos Orús. (2020). Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement. Journal of Hospitality Marketing & Management. 30(1). 1–20. 186 indexed citations breakdown →

Behravesh, Elaheh, et al.. (2019). The Moderating Role of Website Familiarity in the Relationships Between e-Service Quality, e-Satisfaction and e-Loyalty. Journal of Internet Commerce. 18(4). 369–394. 122 indexed citations

Orús, Carlos, et al.. (2018). Impulse buying behaviour: an online-offline comparative and the impact of social media. Spanish Journal of Marketing - ESIC. 22(1). 42–62. 197 indexed citations

Flavián, Carlos, Raquel Gurrea, & Carlos Orús. (2017). The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch. Telematics and Informatics. 34(8). 1544–1556. 78 indexed citations

Herrera, Carmina Fandos, Julio Jiménez Martínez, Carlos Orús, & José Miguel Pina Pérez. (2017). Introducing the discussant role to stimulate debate in the classroom: effects on interactivity, learning outcomes, satisfaction and attitudes. Studies in Higher Education. 44(2). 380–396. 7 indexed citations

10.

Orús, Carlos, Raquel Gurrea, & Carlos Flavián. (2016). Webrooming Or Showrooming? a Matter of Involvement. ACR North American Advances. 1 indexed citations

11.

Orús, Carlos, et al.. (2016). The effects of learner-generated videos for YouTube on learning outcomes and satisfaction. Computers & Education. 95. 254–269. 179 indexed citations

12.

Flavián, Carlos, Raquel Gurrea, & Carlos Orús. (2016). Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch. Journal of Consumer Behaviour. 15(5). 459–476. 193 indexed citations

13.

Orús, Carlos, Raquel Gurrea, & Carlos Flavián. (2016). Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention. Electronic Commerce Research. 17(4). 661–700. 72 indexed citations

14.

Flavián, Carlos, Raquel Gurrea, & Carlos Orús. (2012). An Integrative Perspective of Online Foraging Behavior with Search Engines. Psychology and Marketing. 29(11). 836–849. 12 indexed citations

15.

Flavián, Carlos, et al.. (2011). Diferencias de género en las percepciones sobre la representación visual del producto online: impacto en la satisfacción e intención de compra. 42(138). 171–198. 1 indexed citations

16.

Flavián, Carlos, et al.. (2010). Analyzing the emotional outcomes of the online search behavior with search engines. Computers in Human Behavior. 27(1). 540–551. 72 indexed citations

17.

Flavián, Carlos, Raquel Gurrea, & Carlos Orús. (2009). The effect of product presentation mode on the perceived content and continent quality of web sites. Online Information Review. 33(6). 1103–1128. 37 indexed citations

18.

Flavián, Carlos, Raquel Gurrea, & Carlos Orús. (2009). The Impact of Online Product Presentation on Consumers' Perceptions. International Journal of E-Services and Mobile Applications. 1(3). 17–37. 4 indexed citations

19.

Flavián, Carlos, Raquel Gurrea, & Carlos Orús. (2009). Web design: a key factor for the website success. Journal of Systems and Information Technology. 11(2). 168–184. 73 indexed citations

20.

Orús, Carlos. (1993). Desarrollo y crisis del sector eléctrico colombiano, 1890-1993. Medical Entomology and Zoology. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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