Bernard Covà

9.0k total citations · 4 hit papers
132 papers, 5.8k citations indexed

About

Bernard Covà is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Bernard Covà has authored 132 papers receiving a total of 5.8k indexed citations (citations by other indexed papers that have themselves been cited), including 80 papers in Marketing, 37 papers in Sociology and Political Science and 29 papers in Strategy and Management. Recurrent topics in Bernard Covà's work include Consumer Behavior in Brand Consumption and Identification (58 papers), Digital Marketing and Social Media (19 papers) and Service and Product Innovation (19 papers). Bernard Covà is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (58 papers), Digital Marketing and Social Media (19 papers) and Service and Product Innovation (19 papers). Bernard Covà collaborates with scholars based in France, Italy and Canada. Bernard Covà's co-authors include Antonella Carù, Véronique Cova, Stefano Pace, Daniele Dalli, Robert Salle, Per Skålén, Julien Cayla, Simone Guercini, Dominique Roux and Hélène Cherrier and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Bernard Covà

118 papers receiving 5.1k citations

Hit Papers

Revisiting Consumption Ex... 1997 2026 2006 2016 2003 2006 1997 2002 100 200 300 400 500

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Bernard Covà 3.7k 2.9k 1.6k 748 555 132 5.8k
John W. Schouten 3.4k 0.9× 3.0k 1.0× 1.5k 0.9× 494 0.7× 743 1.3× 51 5.4k
Jean‐Noël Kapferer 6.1k 1.7× 3.8k 1.3× 2.1k 1.3× 1.1k 1.4× 522 0.9× 72 8.1k
Michaël Beverland 3.5k 1.0× 2.6k 0.9× 1.6k 1.1× 1.6k 2.1× 383 0.7× 154 6.7k
Ian Phau 5.0k 1.4× 3.6k 1.2× 1.4k 0.9× 666 0.9× 488 0.9× 253 7.5k
Alladi Venkatesh 2.8k 0.8× 2.0k 0.7× 919 0.6× 651 0.9× 563 1.0× 94 5.4k
James H. McAlexander 2.8k 0.8× 2.7k 0.9× 1.4k 0.9× 395 0.5× 548 1.0× 29 4.3k
Albert M. Muñiz 4.1k 1.1× 4.2k 1.4× 1.8k 1.2× 522 0.7× 661 1.2× 20 6.2k
David Glen Mick 4.2k 1.1× 2.6k 0.9× 1.6k 1.1× 544 0.7× 711 1.3× 61 7.4k
Hope Jensen Schau 3.3k 0.9× 3.4k 1.2× 1.3k 0.9× 500 0.7× 481 0.9× 66 5.6k
Thomas C. O’Guinn 4.7k 1.3× 3.3k 1.1× 1.3k 0.8× 380 0.5× 714 1.3× 41 7.1k

Countries citing papers authored by Bernard Covà

Since Specialization
Citations

This map shows the geographic impact of Bernard Covà's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernard Covà with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernard Covà more than expected).

Fields of papers citing papers by Bernard Covà

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bernard Covà. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernard Covà. The network helps show where Bernard Covà may publish in the future.

Co-authorship network of co-authors of Bernard Covà

This figure shows the co-authorship network connecting the top 25 collaborators of Bernard Covà. A scholar is included among the top collaborators of Bernard Covà based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bernard Covà. Bernard Covà is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cayla, Julien, et al.. (2024). Saved by a brand: An odyssey of personal deliverance. Marketing Theory. 25(1). 77–95. 3 indexed citations
2.
Covà, Bernard & Simone Guercini. (2023). Tribal entrepreneurs: caught in the crossfire of the tribal and market logics?. Consumption Markets & Culture. 27(1). 1–16. 1 indexed citations
3.
Covà, Bernard & Simone Guercini. (2016). Passion et entrepreneuriat : Vers un entrepreneur tribal ?. Revue de l’Entrepreneuriat. Vol. 15(2). 15–42. 24 indexed citations
4.
Covà, Bernard & Bernard Paranque. (2010). When Brand Community and Brand Valuation Collide: A Case Study. SSRN Electronic Journal. 5 indexed citations
5.
Badot, Olivier & Bernard Covà. (2009). Néo-marketing, reloaded.
6.
Covà, Bernard. (2008). Au-delà du marché quand le lien importe plus que le bien. L'Harmattan eBooks. 16 indexed citations
7.
Covà, Bernard. (2008). Marketing tribale e altre vie non convenzionali: quali ricadute per la ricerca di mercato?. Micro & macro marketing. 437–448. 2 indexed citations
8.
Carù, Antonella, Bernard Covà, & Stefano Pace. (2007). Pleasure and Enjoyment in the Consumption Experience: the Case of Ict-Based Services. ACR European Advances. 4 indexed citations
9.
Covà, Bernard & Stefano Pace. (2007). Branding Tribale su Internet: "myNutella The Community". Micro & macro marketing. 165–182. 1 indexed citations
10.
Covà, Bernard & Daniele Dalli. (2007). Community Made: From Consumer Resistance to Tribal Entrepreneurship. ACR European Advances. 1. 7 indexed citations
11.
Carù, Antonella & Bernard Covà. (2007). Nuove opportunità: l’immersione nelle esperienze di consumo. Electronic Markets. 1 indexed citations
12.
Covà, Bernard, et al.. (2007). Analisi delle disarmonie nella relazione tra azienda e brand community. Evidenze empiriche. SPIRE - Sciences Po Institutional REpository.
13.
Carù, Antonella & Bernard Covà. (2006). Consumption experiences and experience based marketing. 162(3). 99–113. 5 indexed citations
14.
Covà, Bernard, et al.. (2005). Evolution du marketing relationnel inter-entreprises: des places de marche electroniques aux approches integratives. Revue française du marketing. 57. 2 indexed citations
15.
Covà, Bernard. (2005). La fidélisation : de la personnalisation à la tribalisation. Communication et organisation. 27. 32–43. 2 indexed citations
16.
Carù, Antonella & Bernard Covà. (2003). "Esperienze di consumo e marketing esperienziale: radici diverse e convergenze possibili". Micro & macro marketing. 2(2). 187–212. 12 indexed citations
17.
Covà, Bernard, et al.. (1999). Vente de solutions et marketing de projets: une même recherche d'intimité client pour une construction conjointe de l'offre et de la demande. Revue française du marketing. 131–140. 1 indexed citations
18.
Covà, Bernard, et al.. (1997). Il marketing dei progetti industriali. Il caso Thomson-CSF Systèmes de Santé. Electronic Markets. 1 indexed citations
19.
Covà, Bernard. (1990). Marketing international de projets: Un panorama des concepts et des techniques. Revue française du marketing. 9–38. 9 indexed citations
20.
Covà, Bernard, et al.. (1990). Le cycle marketing du projet: Fondement pour un marketing de projets. Revue française du marketing. 91–106. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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