Bernard Covà

9.0k total citations · 4 hit papers
132 papers, 5.8k citations indexed

About

Bernard Covà is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Bernard Covà has authored 132 papers receiving a total of 5.8k indexed citations (citations by other indexed papers that have themselves been cited), including 80 papers in Marketing, 37 papers in Sociology and Political Science and 29 papers in Strategy and Management. Recurrent topics in Bernard Covà's work include Consumer Behavior in Brand Consumption and Identification (58 papers), Digital Marketing and Social Media (19 papers) and Service and Product Innovation (19 papers). Bernard Covà is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (58 papers), Digital Marketing and Social Media (19 papers) and Service and Product Innovation (19 papers). Bernard Covà collaborates with scholars based in France, Italy and Canada. Bernard Covà's co-authors include Antonella Carù, Véronique Cova, Stefano Pace, Daniele Dalli, Robert Salle, Per Skålén, Julien Cayla, Simone Guercini, Mike Lee and Dominique Roux and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Bernard Covà

118 papers receiving 5.1k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Revisiting Consumption Experience

2003 585 citations Antonella Carù, Bernard Covà Marketing Theory profile →
Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”

2006 571 citations Bernard Covà, Stefano Pace profile →
Community and consumption

1997 551 citations Bernard Covà profile →
Tribal marketing

2002 520 citations Bernard Covà et al. profile →

Peers

Countries citing papers authored by Bernard Covà

Since Specialization

Citations

This map shows the geographic impact of Bernard Covà's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernard Covà with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernard Covà more than expected).

Fields of papers citing papers by Bernard Covà

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bernard Covà. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernard Covà. The network helps show where Bernard Covà may publish in the future.

Co-authorship network of co-authors of Bernard Covà

This figure shows the co-authorship network connecting the top 25 collaborators of Bernard Covà. A scholar is included among the top collaborators of Bernard Covà based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bernard Covà. Bernard Covà is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

#	Work	Indexed citations
1	Marketing-as-practice: A framework and research agenda for value-creating marketing activity 2022 ·Marketing Theory ·Per Skålén, Bernard Covà, Johanna Gummerus, Antti Sihvonen	11
2	Passion et entrepreneuriat : Vers un entrepreneur tribal ? 2016 ·Revue de l’Entrepreneuriat ·Bernard Covà, Simone Guercini	24
3	A History of French CCT: Pathways and Key Concepts 2010 ·Recherche et Applications en Marketing (English Edition) ·Nil Özçağlar–Toulouse, Bernard Covà	15
4	Une histoire de la CCT française: parcours et concepts clés 2010 ·Recherche et Applications en Marketing (French Edition) ·Nil Özçağlar–Toulouse, Bernard Covà	23
5	Néo-marketing, reloaded 2009 ·Olivier Badot, Bernard Covà	0
6	L'ethnomarketing: un élargissement de la recherche en comportement du consommateur à l'ethnologie 2009 ·Recherche et Applications en Marketing (French Edition) ·Olivier Badot, (unknown), Bernard Covà, (unknown), (unknown)	62
7	Au-delà du marché quand le lien importe plus que le bien 2008 ·L'Harmattan eBooks ·Bernard Covà	16
8	Marketing tribale e altre vie non convenzionali: quali ricadute per la ricerca di mercato? 2008 ·Micro & macro marketing ·Bernard Covà	2
9	Pleasure and Enjoyment in the Consumption Experience: the Case of Ict-Based Services 2007 ·ACR European Advances ·Antonella Carù, Bernard Covà, Stefano Pace	4
10	Community Made: From Consumer Resistance to Tribal Entrepreneurship 2007 ·ACR European Advances ·Bernard Covà, Daniele Dalli	7
11	Nuove opportunità: l’immersione nelle esperienze di consumo 2007 ·Electronic Markets ·Antonella Carù, Bernard Covà	1
12	Branding Tribale su Internet: "myNutella The Community" 2007 ·Micro & macro marketing ·Bernard Covà, Stefano Pace	1
13	Développer une communauté de marque autour d’un produit de base : l’exemple de my nutella The Community 2006 ·Décisions Marketing ·Bernard Covà	0
14	Consumption experiences and experience based marketing 2006 ·Antonella Carù, Bernard Covà	5
15	Evolution du marketing relationnel inter-entreprises: des places de marche electroniques aux approches integratives 2005 ·Revue française du marketing ·Bernard Covà, (unknown)	2
16	"Esperienze di consumo e marketing esperienziale: radici diverse e convergenze possibili" 2003 ·Micro & macro marketing ·Antonella Carù, Bernard Covà	12
17	Vente de solutions et marketing de projets: une même recherche d'intimité client pour une construction conjointe de l'offre et de la demande 1999 ·Revue française du marketing ·(unknown), Bernard Covà, Robert Salle	1
18	Il marketing dei progetti industriali. Il caso Thomson-CSF Systèmes de Santé 1997 ·Electronic Markets ·Bernard Covà, (unknown)	1
19	Le cycle marketing du projet: Fondement pour un marketing de projets 1990 ·Revue française du marketing ·(unknown), Bernard Covà	3
20	Marketing international de projets: Un panorama des concepts et des techniques 1990 ·Revue française du marketing ·Bernard Covà	9

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact