Aihwa Chang

1.2k total citations
13 papers, 887 citations indexed

About

Aihwa Chang is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Aihwa Chang has authored 13 papers receiving a total of 887 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. Recurrent topics in Aihwa Chang's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Aihwa Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Aihwa Chang collaborates with scholars based in Taiwan, United Kingdom and United States. Aihwa Chang's co-authors include Sara H. Hsieh, Hsu‐Hsin Chiang, Tzu‐Shian Han, Jin Su, Timmy H. Tseng, Frances Lin and Timmy H. Tseng and has published in prestigious journals such as European Journal of Marketing, The International Journal of Human Resource Management and Journal of Interactive Marketing.

In The Last Decade

Aihwa Chang

13 papers receiving 832 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Aihwa Chang Taiwan	10	455	449	387	154	150	13	887
Kalliopi Chatzipanagiotou United Kingdom	14	692 1.5×	624 1.4×	407 1.1×	180 1.2×	245 1.6×	30	1.2k
Lina Xiong United States	14	468 1.0×	590 1.3×	464 1.2×	131 0.9×	167 1.1×	44	1.0k
Soon‐Ho Kim United States	16	495 1.1×	558 1.2×	424 1.1×	163 1.1×	72 0.5×	31	1.1k
Mohammadali Zolfagharian United States	17	412 0.9×	497 1.1×	224 0.6×	114 0.7×	150 1.0×	30	832
Sue Vaux Halliday United Kingdom	14	584 1.3×	531 1.2×	396 1.0×	146 0.9×	217 1.4×	32	954
Junsong Chen China	14	315 0.7×	365 0.8×	226 0.6×	162 1.1×	123 0.8×	29	734
Pramod Iyer United States	16	482 1.1×	398 0.9×	273 0.7×	195 1.3×	176 1.2×	32	845
Verena Schoenmueller United States	6	656 1.4×	799 1.8×	187 0.5×	77 0.5×	203 1.4×	13	1.0k
Elten Briggs United States	19	486 1.1×	423 0.9×	498 1.3×	144 0.9×	128 0.9×	25	996
Daniela B. Schäfer Switzerland	4	638 1.4×	682 1.5×	213 0.6×	75 0.5×	217 1.4×	10	968

Countries citing papers authored by Aihwa Chang

Since Specialization

Citations

This map shows the geographic impact of Aihwa Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aihwa Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aihwa Chang more than expected).

Fields of papers citing papers by Aihwa Chang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Aihwa Chang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aihwa Chang. The network helps show where Aihwa Chang may publish in the future.

Co-authorship network of co-authors of Aihwa Chang

This figure shows the co-authorship network connecting the top 25 collaborators of Aihwa Chang. A scholar is included among the top collaborators of Aihwa Chang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Aihwa Chang. Aihwa Chang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

Su, Jin & Aihwa Chang. (2017). Factors affecting college students’ brand loyalty toward fast fashion. International Journal of Retail & Distribution Management. 46(1). 90–107. 84 indexed citations

Hsieh, Sara H. & Aihwa Chang. (2016). The Psychological Mechanism of Brand Co-creation Engagement. Journal of Interactive Marketing. 33(1). 13–26. 209 indexed citations

Chang, Aihwa, Hsu‐Hsin Chiang, & Tzu‐Shian Han. (2015). Investigating the dual-route effects of corporate branding on brand equity. Asia Pacific Management Review. 20(3). 120–129. 21 indexed citations

Chang, Aihwa & Timmy H. Tseng. (2015). Consumer evaluation in new products: the perspective of situational strength. European Journal of Marketing. 49(5/6). 806–826. 9 indexed citations

Chiang, Hsu‐Hsin, et al.. (2013). Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications. Journal of General Management. 39(1). 55–80. 20 indexed citations

Chang, Aihwa, Sara H. Hsieh, & Timmy H. Tseng. (2013). Online brand community response to negative brand events: the role of group eWOM. Internet Research. 23(4). 486–506. 87 indexed citations

Chang, Aihwa, et al.. (2013). Value creation from a food traceability system based on a hierarchical model of consumer personality traits. British Food Journal. 115(9). 1361–1380. 35 indexed citations

Chang, Aihwa, Sara H. Hsieh, & Frances Lin. (2013). Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving. International Journal of Electronic Commerce. 17(3). 37–62. 41 indexed citations

Chang, Aihwa, Hsu‐Hsin Chiang, & Tzu‐Shian Han. (2012). A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction. European Journal of Marketing. 46(5). 626–662. 128 indexed citations

10.

Han, Tzu‐Shian, Hsu‐Hsin Chiang, & Aihwa Chang. (2010). Employee participation in decision making, psychological ownership and knowledge sharing: mediating role of organizational commitment in Taiwanese high-tech organizations. The International Journal of Human Resource Management. 21(12). 2218–2233. 212 indexed citations

11.

Chang, Aihwa, et al.. (2008). A case study of customer capital management in Taiwan's financial industry. International Journal of Learning and Intellectual Capital. 5(3/4). 332–332. 1 indexed citations

12.

Chang, Aihwa, et al.. (2005). Building customer capital through relationship marketing activities. Journal of Intellectual Capital. 6(2). 253–266. 39 indexed citations

13.

Chang, Aihwa. (1992). Incorporating consumer resistance to innovation in a new product diffusion model: A new model and a simulation comparison with existing models. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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