Aihwa Chang
- Marketing top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 2%
- Strategy and Management top 5%
- Information Systems and Management top 2%
- Topics
- Consumer Behavior in Brand Consumption and Identification (8 papers)Digital Marketing and Social Media (5 papers)Customer Service Quality and Loyalty (5 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- European Journal of MarketingThe International Journal of Human Resource ManagementJournal of Interactive Marketing
- Partner nations
- TaiwanUnited KingdomUnited States
In The Last Decade
Aihwa Chang
13 papers receiving 832 citations
Peers
Comparison fields: 5 of 67
- Marketing 455
- Sociology and Political Science 449
- Organizational Behavior and Human Resource Management 387
- Strategy and Management 154
- Information Systems and Management 150
Countries citing papers authored by Aihwa Chang
This map shows the geographic impact of Aihwa Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Aihwa Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Aihwa Chang more than expected).
Fields of papers citing papers by Aihwa Chang
This network shows the impact of papers produced by Aihwa Chang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Aihwa Chang. The network helps show where Aihwa Chang may publish in the future.
Co-authorship network of co-authors of Aihwa Chang
This figure shows the co-authorship network connecting the top 25 collaborators of Aihwa Chang. A scholar is included among the top collaborators of Aihwa Chang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Aihwa Chang. Aihwa Chang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 84 | |
| 2 | 209 | |
| 3 | 9 | |
| 4 | 21 | |
| 5 | 20 | |
| 6 | 87 | |
| 7 | 35 | |
| 8 | 41 | |
| 9 | 128 | |
| 10 | 212 | |
| 11 | 1 | |
| 12 | 39 | |
| 13 | Incorporating consumer resistance to innovation in a new product diffusion model: A new model and a simulation comparison with existing models | 1 |
About Aihwa Chang
Aihwa Chang is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Communication, having authored 13 papers that have together received 887 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). The work is most often cited by research in Marketing (455 citations), Organizational Behavior and Human Resource Management (387 citations) and Information Systems and Management (150 citations). Aihwa Chang has collaborated with scholars based in Taiwan, United Kingdom and United States. Frequent co-authors include Sara H. Hsieh, Hsu‐Hsin Chiang, Tzu‐Shian Han, Jin Su, Timmy H. Tseng, Frances Lin and Timmy H. Tseng. Their work appears in journals such as European Journal of Marketing, The International Journal of Human Resource Management and Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.