Salman Yousaf

1.3k total citations · 1 hit paper
53 papers, 935 citations indexed

About

Salman Yousaf is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Salman Yousaf has authored 53 papers receiving a total of 935 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Sociology and Political Science, 21 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Salman Yousaf's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Diverse Aspects of Tourism Research (10 papers) and Digital Marketing and Social Media (8 papers). Salman Yousaf is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Diverse Aspects of Tourism Research (10 papers) and Digital Marketing and Social Media (8 papers). Salman Yousaf collaborates with scholars based in China, Pakistan and United Arab Emirates. Salman Yousaf's co-authors include Xiucheng Fan, Muhammad Shaukat Malik, Huaibin Li, Muhammad Zubair Tauni, Jong Min Kim, Ali Razzaq, Zhao Hong, Yousaf Ali, Noor Muhammad and Tanveer Ahsan and has published in prestigious journals such as Journal of Business Research, Tourism Management and Personality and Individual Differences.

In The Last Decade

Salman Yousaf

51 papers receiving 886 citations

Hit Papers

Halal culinary and tourism marketing strategies on govern... 2018 2026 2020 2023 2018 50 100 150
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Halal culinary and tourism marketing strategies on government websites: A preliminary analysis
    2018 178 citations Salman Yousaf, Xiucheng Fan Tourism Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Salman Yousaf China 18 568 297 108 100 91 53 935
Rana Sobh Qatar 14 461 0.8× 250 0.8× 126 1.2× 82 0.8× 48 0.5× 35 887
Salmi Mohd Isa Malaysia 20 740 1.3× 529 1.8× 91 0.8× 255 2.5× 63 0.7× 91 1.2k
John Nadeau Canada 17 767 1.4× 415 1.4× 73 0.7× 166 1.7× 128 1.4× 54 1.2k
Hermawan Kartajaya Philippines 12 419 0.7× 316 1.1× 120 1.1× 125 1.3× 66 0.7× 60 814
Ram Herstein Israel 24 609 1.1× 630 2.1× 98 0.9× 368 3.7× 103 1.1× 69 1.4k
Safiek Mokhlis Malaysia 14 545 1.0× 428 1.4× 284 2.6× 158 1.6× 93 1.0× 45 1.0k
Ron Berger Israel 19 400 0.7× 164 0.6× 130 1.2× 226 2.3× 122 1.3× 68 1.0k
Pimtong Tavitiyaman Hong Kong 16 671 1.2× 292 1.0× 38 0.4× 343 3.4× 56 0.6× 54 1.1k
Pearl M.C. Lin Hong Kong 21 878 1.5× 584 2.0× 26 0.2× 284 2.8× 49 0.5× 64 1.3k
Michela C. Mason Italy 14 623 1.1× 410 1.4× 37 0.3× 178 1.8× 47 0.5× 47 1.1k

Countries citing papers authored by Salman Yousaf

Since Specialization
Citations

This map shows the geographic impact of Salman Yousaf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Salman Yousaf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Salman Yousaf more than expected).

Fields of papers citing papers by Salman Yousaf

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Salman Yousaf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Salman Yousaf. The network helps show where Salman Yousaf may publish in the future.

Co-authorship network of co-authors of Salman Yousaf

This figure shows the co-authorship network connecting the top 25 collaborators of Salman Yousaf. A scholar is included among the top collaborators of Salman Yousaf based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Salman Yousaf. Salman Yousaf is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yousaf, Salman, et al.. (2025). Dark personality traits and workplace recommendations: Does job dissatisfaction trigger the trait-specific dominant Effect?. Journal of Business Research. 200. 115609–115609. 1 indexed citations
2.
Yousaf, Salman & Jong Min Kim. (2025). Analyzing Tourist Online Environmental Discourse With Big Data: A Study of 43 UNESCO Natural World Heritage Sites. International Journal of Tourism Research. 27(4). 1 indexed citations
3.
Yousaf, Salman. (2024). Emergence of deglobalized tourist segments: Trends, challenges, and future research directions. Tourism Management. 106. 105005–105005. 4 indexed citations
4.
Yousaf, Salman, et al.. (2024). Tourism and sociocultural identity discourses in ethnic minority communities: a study of she ethnic townships in Zhejiang Province, China. Journal of Sustainable Tourism. 33(7). 1348–1372. 5 indexed citations
5.
Sarker, Abu Elias, et al.. (2024). Organizational structure, agility, and public value-driven innovation performance in the UAE public services. Heliyon. 10(13). e33261–e33261. 1 indexed citations
6.
Yousaf, Salman, et al.. (2023). Dark personality traits and sensation-seeking tourist behaviors. Is there a link? A preliminary investigation of Chinese tourists. Tourism Management Perspectives. 47. 101119–101119. 15 indexed citations
7.
Yousaf, Salman & Jong Min Kim. (2023). Dark personality traits and dark tourism sites: Analysis of review generation and consumption behaviors. Tourism Management Perspectives. 49. 101190–101190. 10 indexed citations
8.
Yousaf, Salman. (2022). Food vloggers and parasocial interactions: a comparative study of local and foreign food vlogs using the S-O-R paradigm. International Journal of Contemporary Hospitality Management. 34(9). 3525–3549. 41 indexed citations
9.
Yousaf, Salman. (2021). Travel burnout: Exploring the return journeys of pilgrim-tourists amidst the COVID-19 pandemic. Tourism Management. 84. 104285–104285. 32 indexed citations
10.
Yousaf, Salman, et al.. (2020). Branding China through the internationalization of higher education sector: an international students’ perspective from China. Journal of Marketing for HIGHER EDUCATION. 30(2). 161–179. 19 indexed citations
11.
Tauni, Muhammad Zubair, Salman Yousaf, & Tanveer Ahsan. (2019). Investor-advisor Big Five personality similarity and stock trading performance. Journal of Business Research. 109. 49–63. 35 indexed citations
12.
Razzaq, Ali, et al.. (2019). The impact of customer equity drivers on loyalty intentions among Chinese banking customers. Asia Pacific Journal of Marketing and Logistics. 31(4). 980–1002. 14 indexed citations
13.
Pötsch, Thomas, Salman Yousaf, Barath Raghavan, & Jay Chen. (2018). Zyxt. 1–11. 3 indexed citations
14.
Yousaf, Salman, et al.. (2017). Production planning of Pakistan Tobacco Company (PTC) using quantitative and multiple‐criteria decision analysis—A case in‐point. Journal of Multi-Criteria Decision Analysis. 24(5-6). 239–256. 9 indexed citations
15.
Najaf, Khakan, et al.. (2017). Gold And Oil Prices Versus Stock Exchange: A Case Study Of Pakistan. Zenodo (CERN European Organization for Nuclear Research). 1 indexed citations
16.
Najaf, Khakan, et al.. (2016). GOLD AND OIL PRICES VERSUS STOCK EXCHANGE: ACASE STUDY OF PAKISTAN. International Journal of Research -GRANTHAALAYAH. 4(2). 129–138. 1 indexed citations
17.
Yousaf, Salman. (2015). Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-Azb. International journal of communication. 9. 23. 6 indexed citations
18.
Yousaf, Salman. (2014). Promotion mix management: A consumer focused Islamic perspective †. Journal of Marketing Communications. 22(2). 215–231. 17 indexed citations
19.
Kabiraj, Sajal, et al.. (2014). The Need for New Service Innovation in Halal Marketing. Indian Journal of Marketing. 44(2). 5–5. 8 indexed citations
20.
Yousaf, Salman, et al.. (2001). The Effect of Soaking of Setts in Micro-nutrients on Growth, Yield and Quality of Sugarcane. Pakistan Journal of Biological Sciences. 4(3). 339–340.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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