Yolanda Polo

1.3k total citations
29 papers, 968 citations indexed

About

Yolanda Polo is a scholar working on Marketing, Strategy and Management and Economics and Econometrics. According to data from OpenAlex, Yolanda Polo has authored 29 papers receiving a total of 968 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Strategy and Management and 8 papers in Economics and Econometrics. Recurrent topics in Yolanda Polo's work include Consumer Market Behavior and Pricing (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Yolanda Polo is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (6 papers). Yolanda Polo collaborates with scholars based in Spain, United Kingdom and Netherlands. Yolanda Polo's co-authors include F. Javier Sesé, Lucio Fuentelsaz, Carlos Flavián, Juan P. Maícas, Jaime Gómez, Eva Martínez, Leslie de Chernatony, Eva Martı́nez, Eva Martínez and Peter C. Verhoef and has published in prestigious journals such as Strategic Management Journal, Research Policy and Journal of the Academy of Marketing Science.

In The Last Decade

Yolanda Polo

29 papers receiving 856 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yolanda Polo Spain 17 443 336 296 266 169 29 968
Tina Harrison United Kingdom 18 381 0.9× 160 0.5× 322 1.1× 282 1.1× 121 0.7× 45 878
Maria Rosaria Della Peruta Italy 19 196 0.4× 642 1.9× 173 0.6× 203 0.8× 188 1.1× 35 1.3k
Pablo Antonio Muñoz Gallego Spain 19 587 1.3× 284 0.8× 428 1.4× 641 2.4× 166 1.0× 52 1.4k
Eunsang Yoon United States 13 361 0.8× 647 1.9× 232 0.8× 247 0.9× 231 1.4× 22 1.2k
Axel Johne United Kingdom 16 484 1.1× 579 1.7× 297 1.0× 147 0.6× 127 0.8× 23 1.2k
Yikuan Lee United States 8 331 0.7× 566 1.7× 195 0.7× 288 1.1× 190 1.1× 9 1.1k
Thomas Dotzel Canada 5 396 0.9× 246 0.7× 249 0.8× 174 0.7× 58 0.3× 9 703
R. Venkatesh United States 21 856 1.9× 641 1.9× 356 1.2× 299 1.1× 211 1.2× 42 1.4k
Tapio Pento Finland 5 214 0.5× 252 0.8× 296 1.0× 306 1.2× 111 0.7× 9 845
Jeongwen Chiang United States 16 917 2.1× 307 0.9× 123 0.4× 160 0.6× 559 3.3× 26 1.3k

Countries citing papers authored by Yolanda Polo

Since Specialization
Citations

This map shows the geographic impact of Yolanda Polo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yolanda Polo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yolanda Polo more than expected).

Fields of papers citing papers by Yolanda Polo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yolanda Polo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yolanda Polo. The network helps show where Yolanda Polo may publish in the future.

Co-authorship network of co-authors of Yolanda Polo

This figure shows the co-authorship network connecting the top 25 collaborators of Yolanda Polo. A scholar is included among the top collaborators of Yolanda Polo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yolanda Polo. Yolanda Polo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Petersen, J. Andrew, V. Kumar, Yolanda Polo, & F. Javier Sesé. (2017). Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability. Journal of the Academy of Marketing Science. 46(5). 813–836. 42 indexed citations
2.
Polo, Yolanda & F. Javier Sesé. (2013). Strengthening Customer Relationships. Journal of Service Research. 16(2). 138–154. 12 indexed citations
3.
Polo, Yolanda, F. Javier Sesé, & Peter C. Verhoef. (2011). The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market. Journal of Interactive Marketing. 25(4). 201–214. 40 indexed citations
4.
Fuentelsaz, Lucio, Juan P. Maícas, & Yolanda Polo. (2010). Switching Costs, Network Effects, and Competition in the European Mobile Telecommunications Industry. Information Systems Research. 23(1). 93–108. 44 indexed citations
5.
Maícas, Juan P., Yolanda Polo, & F. Javier Sesé. (2009). The Role of (Personal) Network Effects and Switching Costs in Determining Mobile Users’ Choice. Journal of Information Technology. 24(2). 160–171. 41 indexed citations
6.
Maícas, Juan P., Yolanda Polo, & F. Javier Sesé. (2009). Reducing the level of switching costs in mobile communications: The case of Mobile Number Portability. Telecommunications Policy. 33(9). 544–554. 43 indexed citations
7.
Martínez, Eva, Yolanda Polo, & Leslie de Chernatony. (2008). Effect of brand extension strategies on brand image. International Marketing Review. 25(1). 107–137. 91 indexed citations
8.
Fuentelsaz, Lucio, Juan P. Maícas, & Yolanda Polo. (2005). Hacia una gestión eficaz de las tecnologías de la información.. Universia business review. 2(6). 40–53. 7 indexed citations
9.
Fuentelsaz, Lucio, Jaime Gómez, & Yolanda Polo. (2004). Aplicaciones del análisis de supervivencia a la investigación en economía de la empresa. Cuadernos de Economía y Dirección de la Empresa. 81–114. 10 indexed citations
10.
Fuentelsaz, Lucio, Jaime Gómez, & Yolanda Polo. (2003). Intrafirm diffusion of new technologies: an empirical application. Research Policy. 32(4). 533–551. 51 indexed citations
11.
Fuentelsaz, Lucio, Jaime Gómez, & Yolanda Polo. (2002). Followers' entry timing: evidence from the Spanish banking sector after deregulation. Strategic Management Journal. 23(3). 245–264. 116 indexed citations
12.
Fuentelsaz, Lucio, et al.. (2002). Assessments of the “new economy” scenario. Qualitative Market Research An International Journal. 5(4). 301–310. 4 indexed citations
13.
Fuentelsaz, Lucio, et al.. (2002). Followers' entry timing: evidence from the Spanish banking sector after deregulation. Strategic Management Journal. 23(3). 245–245. 5 indexed citations
14.
Flavián, Carlos & Yolanda Polo. (2001). DIVERSIDAD ESTRATÉGICA Y RESULTADOS EN LA DISTRIBUCIÓN. Revista de economía aplicada. 9(26). 29–56. 6 indexed citations
15.
Flavián, Carlos, Eva Martı́nez, & Yolanda Polo. (2001). Loyalty to grocery stores in the Spanish market of the 1990s. Journal of Retailing and Consumer Services. 8(2). 85–93. 89 indexed citations
16.
Flavián, Carlos, et al.. (1999). Subtle strategic insights from strategic groups analysis. Journal of Strategic Marketing. 7(2). 89–106. 7 indexed citations
17.
Polo, Yolanda, et al.. (1999). Determining factors in family purchasing behaviour: an empirical investigation. Journal of Consumer Marketing. 16(5). 461–481. 53 indexed citations
18.
Flavián, Carlos & Yolanda Polo. (1999). Strategic groups analysis (SGA) as a tool for strategic marketing. European Journal of Marketing. 33(5/6). 548–569. 17 indexed citations
19.
Flavián, Carlos & Yolanda Polo. (1998). Alternative strategies in the Spanish large-scale retail food sector. The International Review of Retail Distribution and Consumer Research. 8(2). 183–204. 4 indexed citations
20.
Jiménez, Julio, et al.. (1992). The Process of Implementing Industrial Robots in SpanishIndustry. International Journal of Operations & Production Management. 12(5). 21–38. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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