Yolanda Polo
- Marketing top 2%
- Consumer Market Behavior and Pricing 8
- Consumer Retail Behavior Studies 7
- Consumer Behavior in Brand Consumption and Identification 5
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- Customer Service Quality and Loyalty 6
- Strategy and Management top 5%
- Digital Platforms and Economics 5
- Business Strategy and Innovation 4
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- Firm Innovation and Growth 5
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- Innovation Diffusion and Forecasting 4
- Co-authors
- F. Javier SeséLucio FuentelsazCarlos FlaviánJuan P. MaícasJaime GómezEva MartínezLeslie de ChernatonyEva Martı́nez
- Journals
- Journal of Service Research (3 papers)Telecommunications Policy (2 papers)Strategic Management Journal (2 papers)
- Partner nations
- SpainUnited KingdomNetherlands
In The Last Decade
Yolanda Polo
29 papers receiving 856 citations
Peers
Comparison fields: 5 of 72
- Marketing 443
- Organizational Behavior and Human Resource Management 296
- Strategy and Management 336
- Information Systems and Management 114
- Tourism, Leisure and Hospitality Management 25
Countries citing papers authored by Yolanda Polo
This map shows the geographic impact of Yolanda Polo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yolanda Polo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yolanda Polo more than expected).
Fields of papers citing papers by Yolanda Polo
This network shows the impact of papers produced by Yolanda Polo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yolanda Polo. The network helps show where Yolanda Polo may publish in the future.
Co-authorship network
The 13 scholars most cited alongside Yolanda Polo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2017 | 42 | |
| 2 | 2013 | 12 | |
| 3 | 2010 | 44 | |
| 4 | 2009 | 41 | |
| 5 | 2009 | 56 | |
| 6 | 2008 | 91 | |
| 7 | 2008 | 51 | |
| 8 | Hacia una gestión eficaz de las tecnologías de la información. | 2005 | 7 |
| 9 | Aplicaciones del análisis de supervivencia a la investigación en economía de la empresa | 2004 | 10 |
| 10 | 2003 | 51 | |
| 11 | 2002 | 116 | |
| 12 | 2002 | 4 | |
| 13 | 2002 | 5 | |
| 14 | DIVERSIDAD ESTRATÉGICA Y RESULTADOS EN LA DISTRIBUCIÓN | 2001 | 6 |
| 15 | 1999 | 53 | |
| 16 | 1999 | 7 | |
| 17 | 1998 | 8 | |
| 18 | 1998 | 78 | |
| 19 | 1998 | 4 | |
| 20 | 1996 | 25 |
About Yolanda Polo
Yolanda Polo is a scholar working on Tourism, Leisure and Hospitality Management, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management and Business and International Management, having authored 29 papers that have together received 968 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (8 papers), Consumer Retail Behavior Studies (7 papers), Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Platforms and Economics (5 papers), Firm Innovation and Growth (5 papers), Business Strategy and Innovation (4 papers) and Innovation Diffusion and Forecasting (4 papers). The work is most often cited by research in Marketing (443 citations), Organizational Behavior and Human Resource Management (296 citations), Strategy and Management (336 citations), Information Systems and Management (114 citations) and Tourism, Leisure and Hospitality Management (25 citations). Yolanda Polo has collaborated with scholars based in Spain, United Kingdom and Netherlands. Frequent co-authors include F. Javier Sesé, Lucio Fuentelsaz, Carlos Flavián, Juan P. Maícas, Jaime Gómez, Eva Martínez, Leslie de Chernatony, Eva Martı́nez, Eva Martínez and Peter C. Verhoef. Their work appears in journals such as Journal of Service Research, Telecommunications Policy, Strategic Management Journal, Journal of Consumer Marketing and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.