Barbara Deleersnyder
- Marketing top 0.5%
- Economics and Econometrics top 2%
- Strategy and Management top 5%
- Organizational Behavior and Human Resource Management top 5%
- Sociology and Political Science top 10%
- Co-authors
- Marnik G. DekimpeJan‐Benedict E.M. SteenkampLien LameyInge GeyskensKatrijn GielensPeter S. H. LeeflangMiklós SárváryPhilip M. Parker
- Topics
- Consumer Market Behavior and Pricing (19 papers)Merger and Competition Analysis (13 papers)Innovation Diffusion and Forecasting (6 papers)
- Partner nations
- NetherlandsBelgiumUnited States
In The Last Decade
Barbara Deleersnyder
28 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 77
- Marketing 1.1k
- Economics and Econometrics 423
- Strategy and Management 386
- Organizational Behavior and Human Resource Management 247
- Sociology and Political Science 228
Countries citing papers authored by Barbara Deleersnyder
This map shows the geographic impact of Barbara Deleersnyder's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Deleersnyder with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Deleersnyder more than expected).
Fields of papers citing papers by Barbara Deleersnyder
This network shows the impact of papers produced by Barbara Deleersnyder. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Deleersnyder. The network helps show where Barbara Deleersnyder may publish in the future.
Co-authorship network of co-authors of Barbara Deleersnyder
This figure shows the co-authorship network connecting the top 25 collaborators of Barbara Deleersnyder. A scholar is included among the top collaborators of Barbara Deleersnyder based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Barbara Deleersnyder. Barbara Deleersnyder is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 3 | |
| 3 | 1 | |
| 4 | 0 | |
| 5 | 39 | |
| 6 | 38 | |
| 7 | 12 | |
| 8 | 136 | |
| 9 | 141 | |
| 10 | 122 | |
| 11 | How business cycles contribute to private-label success : Evidence from the U.S. and Europe | 15 |
| 12 | The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents | 3 |
| 13 | 296 | |
| 14 | The Impact of Business-Cycle Fluctuations on Private-Label Share | 1 |
| 15 | Advertising over the business cycle: A cross-country, cross-media investigation | 1 |
| 16 | 103 | |
| 17 | Weathering Tight Economic Times: The Sales Evolution Of Consumer Durables Over The Business Cycle | 1 |
| 18 | Marketing in turbulent times | 3 |
| 19 | How Cannibalistic is the Internet Channel | 24 |
| 20 | 270 |
About Barbara Deleersnyder
Barbara Deleersnyder is a scholar working on Marketing, Economics and Econometrics and Strategy and Management, having authored 31 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (19 papers), Merger and Competition Analysis (13 papers) and Innovation Diffusion and Forecasting (6 papers). The work is most often cited by research in Marketing (1.1k citations), Tourism, Leisure and Hospitality Management (49 citations) and Strategy and Management (386 citations). Barbara Deleersnyder has collaborated with scholars based in Netherlands, Belgium and United States. Frequent co-authors include Marnik G. Dekimpe, Jan‐Benedict E.M. Steenkamp, Lien Lamey, Inge Geyskens, Katrijn Gielens, Peter S. H. Leeflang, Miklós Sárváry, Philip M. Parker, Oliver Koll and Karen Gedenk. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.