Yeosun Yoon

2.0k total citations · 2 hit papers
30 papers, 1.4k citations indexed

About

Yeosun Yoon is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Yeosun Yoon has authored 30 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Social Psychology. Recurrent topics in Yeosun Yoon's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Behavioral Health and Interventions (5 papers). Yeosun Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Behavioral Health and Interventions (5 papers). Yeosun Yoon collaborates with scholars based in South Korea, United Kingdom and China. Yeosun Yoon's co-authors include Zeynep Gürhan‐Canlı, Norbert Schwarz, Gülen Sarial‐Abi, Suzet Tanya Lereya, Jessica Deighton, Mia Eisenstadt, Heejung Chung, Eric Shih, Minhi Hahn and Seigyoung Auh and has published in prestigious journals such as Journal of Consumer Research, Journal of the Academy of Marketing Science and Sustainability.

In The Last Decade

Yeosun Yoon

26 papers receiving 1.3k citations

Hit Papers

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What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

2006 973 citations Yeosun Yoon, Zeynep Gürhan‐Canlı et al. Journal of Consumer Psychology profile →
Gender difference in the change of adolescents’ mental health and subjective wellbeing trajectories

2022 106 citations Yeosun Yoon, Mia Eisenstadt et al. European Child & Adolescent Psychiatry profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Yeosun Yoon	732	696	383	244	203	30	1.4k
Tae‐Won Moon	404 0.6×	524 0.8×	329 0.9×	714 2.9×	116 0.6×	21	1.3k
Neeru Paharia	708 1.0×	207 0.3×	583 1.5×	158 0.6×	154 0.8×	28	1.3k
Eric Haley	584 0.8×	174 0.3×	487 1.3×	111 0.5×	59 0.3×	55	1.1k
Soo‐Yeon Kim	203 0.3×	377 0.5×	313 0.8×	152 0.6×	116 0.6×	59	1.1k
Gary M. Fleischman	326 0.4×	610 0.9×	258 0.7×	668 2.7×	593 2.9×	60	1.5k
Margaret Ormiston	207 0.3×	323 0.5×	218 0.6×	231 0.9×	76 0.4×	29	1.1k
Leda Nath	310 0.4×	569 0.8×	253 0.7×	100 0.4×	104 0.5×	18	1.2k
Tony Meenaghan	1.6k 2.2×	289 0.4×	1.2k 3.2×	358 1.5×	79 0.4×	25	2.1k
W. Randy Evans	145 0.2×	413 0.6×	240 0.6×	754 3.1×	113 0.6×	26	1.2k
Aubrey Kent	344 0.5×	339 0.5×	724 1.9×	417 1.7×	56 0.3×	43	1.5k

Countries citing papers authored by Yeosun Yoon

Since Specialization

Citations

This map shows the geographic impact of Yeosun Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yeosun Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yeosun Yoon more than expected).

Fields of papers citing papers by Yeosun Yoon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yeosun Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yeosun Yoon. The network helps show where Yeosun Yoon may publish in the future.

Co-authorship network of co-authors of Yeosun Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of Yeosun Yoon. A scholar is included among the top collaborators of Yeosun Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yeosun Yoon. Yeosun Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Yoon, Yeosun, et al.. (2023). The Influence of Consumer Purchases on Purchase-Related Happiness: A Serial Mediation of Commitment and Selective Information Processing. Behavioral Sciences. 13(5). 396–396. 3 indexed citations

Yoon, Yeosun, et al.. (2023). The Effect of Power Distance Belief on the Evaluation of Experiential and Material Purchases. Behavioral Sciences. 13(4). 314–314. 2 indexed citations

Cattan, Sarah, Suzet Tanya Lereya, Yeosun Yoon, Ruth Gilbert, & Jessica Deighton. (2023). The impact of area level mental health interventions on outcomes for secondary school pupils: Evidence from the HeadStart programme in England. Economics of Education Review. 96. 102425–102425.

Yoon, Yeosun, Mia Eisenstadt, Suzet Tanya Lereya, & Jessica Deighton. (2022). Gender difference in the change of adolescents’ mental health and subjective wellbeing trajectories. European Child & Adolescent Psychiatry. 32(9). 1569–1578. 106 indexed citations breakdown →

Kim, Jong Min, et al.. (2022). Bringing culture into the picture: cross-cultural differences in online customer reviews. International Marketing Review. 40(3). 528–546. 7 indexed citations

Lereya, Suzet Tanya, Sarah Cattan, Yeosun Yoon, Ruth Gilbert, & Jessica Deighton. (2022). How does the association between special education need and absence vary overtime and across special education need types?. European Journal of Special Needs Education. 38(2). 245–259. 10 indexed citations

Yoon, Yeosun, Jessica Deighton, Alice Wickersham, et al.. (2021). The role of mental health symptomology and quality of life in predicting referrals to special child and adolescent mental health services. BMC Psychiatry. 21(1). 366–366. 2 indexed citations

Stapley, Emily, Yeosun Yoon, Suzet Tanya Lereya, et al.. (2021). A mixed methods evaluation of a peer mentoring intervention in a UK school setting: Perspectives from mentees and mentors. Children and Youth Services Review. 132. 106327–106327. 5 indexed citations

Yoon, Yeosun, et al.. (2020). A Study on the Influence of the Experience Factors of Convergence Exhibition on the Motivation and Satisfaction of Visitors. 23(4). 67–90. 1 indexed citations

10.

Mohan, John, et al.. (2018). The financial position of English voluntary organisations: relationships between subjective perceptions and financial realities. Voluntary Sector Review. 9(3). 233–253. 2 indexed citations

11.

Yoon, Yeosun & Heejung Chung. (2015). New Forms of Dualization? Labour Market Segmentation Patterns in the UK from the Late 90s Until the Post-crisis in the Late 2000s. Social Indicators Research. 128(2). 609–631. 29 indexed citations

12.

Haws, Kelly L., Utpal M. Dholakia, Scott W. Davis, & Yeosun Yoon. (2014). Control Over What? Assessing General and Domain-Specific Self-Control. ACR North American Advances.

13.

Park, Joo‐Young, Yeosun Yoon, & Byungtae Lee. (2009). The Effect of Gender and Product Categories on Consumer Online Information Search. ACR Asia-Pacific Advances. 36. 362–366. 10 indexed citations

14.

Auh, Seigyoung, Eric Shih, & Yeosun Yoon. (2008). Aligning benefits with payments: A test of the pattern alignment hypothesis. Journal of Consumer Psychology. 18(4). 292–303. 10 indexed citations

15.

Yoon, Yeosun. (2006). Drawing Inferences About Others on the Basis of Corporate Associations. Journal of the Academy of Marketing Science. 34(2). 167–173. 56 indexed citations

16.

Yoon, Yeosun, et al.. (2005). Drawing Inferences about Others Based on Corporate Social Responsibility Associations. eScholarship (California Digital Library). 1 indexed citations

17.

Yoon, Yeosun & Zeynep Gürhan‐Canlı. (2004). The effects of corporate social responsibility (CSR) on Product Quality Evaluations. Advances in consumer research. 31. 0–0. 3 indexed citations

18.

Yoon, Yeosun, et al.. (2003). The Effects of Partnering with Good Cause on Corporate and Organization Image. Advances in consumer research. 30(1). 322–324. 4 indexed citations

19.

Yoon, Yeosun. (2002). Customization and personalization: The differential Effects of Control on Product Evaluations and Process Satisfaction. Advances in consumer research. 29. 0–0. 1 indexed citations

20.

Yoon, Yeosun & Zeynep Gürhan‐Canlı. (2002). Cross-Cultural Differences in Brand Extension Evaluations: The Effect of Holistic and Analytical Processing. ACR North American Advances. 0–0.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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