Yeosun Yoon
- Marketing top 1%
- Strategy and Management top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Information Systems and Management top 2%
- Co-authors
- Zeynep Gürhan‐CanlıNorbert SchwarzGülen Sarial‐AbiSuzet Tanya LereyaJessica DeightonMia EisenstadtHeejung ChungMinhi Hahn
- Topics
- Consumer Behavior in Brand Consumption and Identification (9 papers)Digital Marketing and Social Media (7 papers)Behavioral Health and Interventions (5 papers)
- Partner nations
- South KoreaUnited KingdomChina
In The Last Decade
Yeosun Yoon
26 papers receiving 1.3k citations
Hit Papers
Peers
Comparison fields: 5 of 84
- Marketing 732
- Strategy and Management 696
- Sociology and Political Science 383
- Organizational Behavior and Human Resource Management 244
- Information Systems and Management 203
Countries citing papers authored by Yeosun Yoon
This map shows the geographic impact of Yeosun Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yeosun Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yeosun Yoon more than expected).
Fields of papers citing papers by Yeosun Yoon
This network shows the impact of papers produced by Yeosun Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yeosun Yoon. The network helps show where Yeosun Yoon may publish in the future.
Co-authorship network of co-authors of Yeosun Yoon
This figure shows the co-authorship network connecting the top 25 collaborators of Yeosun Yoon. A scholar is included among the top collaborators of Yeosun Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yeosun Yoon. Yeosun Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 2 | |
| 3 | 3 | |
| 4 | 11 | |
| 5 | Gender difference in the change of adolescents’ mental health and subjective wellbeing trajectoriesbreakdown → | 106 |
| 6 | 10 | |
| 7 | 7 | |
| 8 | 2 | |
| 9 | 5 | |
| 10 | A Study on the Influence of the Experience Factors of Convergence Exhibition on the Motivation and Satisfaction of Visitors | 1 |
| 11 | 2 | |
| 12 | Control Over What? Assessing General and Domain-Specific Self-Control | 0 |
| 13 | The Effect of Gender and Product Categories on Consumer Online Information Search | 10 |
| 14 | 10 | |
| 15 | 56 | |
| 16 | Drawing Inferences about Others Based on Corporate Social Responsibility Associations | 1 |
| 17 | The effects of corporate social responsibility (CSR) on Product Quality Evaluations | 3 |
| 18 | The Effects of Partnering with Good Cause on Corporate and Organization Image | 4 |
| 19 | Customization and personalization: The differential Effects of Control on Product Evaluations and Process Satisfaction | 1 |
| 20 | Cross-Cultural Differences in Brand Extension Evaluations: The Effect of Holistic and Analytical Processing | 0 |
About Yeosun Yoon
Yeosun Yoon is a scholar working on Marketing, General Decision Sciences and Applied Psychology, having authored 30 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (7 papers) and Behavioral Health and Interventions (5 papers). The work is most often cited by research in Marketing (732 citations), Strategy and Management (696 citations) and Information Systems and Management (203 citations). Yeosun Yoon has collaborated with scholars based in South Korea, United Kingdom and China. Frequent co-authors include Zeynep Gürhan‐Canlı, Norbert Schwarz, Gülen Sarial‐Abi, Suzet Tanya Lereya, Jessica Deighton, Mia Eisenstadt, Heejung Chung, Minhi Hahn, Seigyoung Auh and Eric Shih. Their work appears in journals such as Journal of Consumer Research, Journal of the Academy of Marketing Science and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.