Brigitte Naderer

7.3k total citations · 1 hit paper
63 papers, 1.5k citations indexed

About

Brigitte Naderer is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Brigitte Naderer has authored 63 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Sociology and Political Science, 29 papers in Marketing and 25 papers in Literature and Literary Theory. Recurrent topics in Brigitte Naderer's work include Consumer Behavior in Brand Consumption and Identification (27 papers), Media Influence and Health (24 papers) and Digital Marketing and Social Media (17 papers). Brigitte Naderer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Media Influence and Health (24 papers) and Digital Marketing and Social Media (17 papers). Brigitte Naderer collaborates with scholars based in Austria, Germany and Netherlands. Brigitte Naderer's co-authors include Jörg Matthes, Desirée Schmuck, Alice Binder, Sabine Einwiller, S Schäfer, Franziska Marquart, Steffi De Jans, Kathrin Karsay, Liselot Hudders and Patrick Zeller and has published in prestigious journals such as Social Science & Medicine, Nutrients and International Journal of Environmental Research and Public Health.

In The Last Decade

Brigitte Naderer

58 papers receiving 1.5k citations

Hit Papers

Misleading Consumers with Green Advertising? An Affect–Re... 2018 2026 2020 2023 2018 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising
    2018 301 citations Jörg Matthes, Brigitte Naderer et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Brigitte Naderer Austria 21 785 755 271 198 160 63 1.5k
Brent McFerran Canada 20 865 1.1× 768 1.0× 159 0.6× 184 0.9× 119 0.7× 45 2.1k
Bob M. Fennis Netherlands 29 716 0.9× 869 1.2× 188 0.7× 215 1.1× 106 0.7× 95 2.1k
Blair Kidwell United States 21 901 1.1× 715 0.9× 78 0.3× 120 0.6× 177 1.1× 45 2.0k
Debra Z. Basil Canada 18 613 0.8× 722 1.0× 88 0.3× 125 0.6× 120 0.8× 42 1.7k
Clinton Amos United States 15 868 1.1× 683 0.9× 99 0.4× 40 0.2× 42 0.3× 35 1.4k
Esther Rozendaal Netherlands 24 1.1k 1.4× 1.5k 2.0× 546 2.0× 117 0.6× 24 0.1× 55 2.2k
Agnès Nairn United Kingdom 19 749 1.0× 558 0.7× 117 0.4× 35 0.2× 41 0.3× 53 1.3k
Marieke L. Fransen Netherlands 20 633 0.8× 762 1.0× 244 0.9× 54 0.3× 39 0.2× 50 1.5k
Hyejin Bang United States 24 329 0.4× 1.0k 1.4× 87 0.3× 40 0.2× 45 0.3× 60 1.6k
Kelley Main Canada 17 624 0.8× 1.2k 1.6× 186 0.7× 49 0.2× 18 0.1× 47 2.1k

Countries citing papers authored by Brigitte Naderer

Since Specialization
Citations

This map shows the geographic impact of Brigitte Naderer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brigitte Naderer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brigitte Naderer more than expected).

Fields of papers citing papers by Brigitte Naderer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brigitte Naderer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brigitte Naderer. The network helps show where Brigitte Naderer may publish in the future.

Co-authorship network of co-authors of Brigitte Naderer

This figure shows the co-authorship network connecting the top 25 collaborators of Brigitte Naderer. A scholar is included among the top collaborators of Brigitte Naderer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brigitte Naderer. Brigitte Naderer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Naderer, Brigitte, et al.. (2025). Unraveling the pinkwashing discourse on X and Instagram. International Journal of Advertising. 45(3). 744–769.
2.
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Matthes, Jörg, et al.. (2024). Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying. Environmental Communication. 18(7). 873–890. 4 indexed citations
4.
Matthes, Jörg, et al.. (2024). Effects of Food Depictions in Entertainment Media on Children’s Unhealthy Food Preferences: Content Analysis Linked With Panel Data. JMIR Pediatrics and Parenting. 7. e51429–e51429. 1 indexed citations
5.
Naderer, Brigitte, Sandra Haider, Mimi Tatlow‐Golden, et al.. (2024). Influencing children: food cues in YouTube content from child and youth influencers. BMC Public Health. 24(1). 3340–3340. 1 indexed citations
6.
Till, Benedikt, et al.. (2023). The role of monocausal versus multicausal explanations of suicide in suicide reporting: A randomized controlled trial. Suicide and Life-Threatening Behavior. 53(6). 1063–1075. 2 indexed citations
7.
Naderer, Brigitte, Ruth Festl, Marko Bachl, & Diana Rieger. (2023). Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate. New Media & Society. 27(3). 1774–1794. 1 indexed citations
8.
Naderer, Brigitte, Jörg Matthes, & S Schäfer. (2021). Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. International Journal of Advertising. 40(5). 686–707. 70 indexed citations
9.
Jans, Steffi De, et al.. (2021). Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children. Appetite. 162. 105182–105182. 58 indexed citations
10.
Wintterlin, Florian, Katherine M. Engelke, Valerie Hase, et al.. (2020). Titelei/Inhaltsverzeichnis. Studies in Communication and Media. 9(2). I–II. 1 indexed citations
11.
Naderer, Brigitte, et al.. (2020). It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation. International Journal of Advertising. 40(1). 106–123. 10 indexed citations
12.
Naderer, Brigitte, Raffael Heiss, & Jörg Matthes. (2020). The skilled and the interested: How personal curation skills increase or decrease exposure to political information on social media. Journal of Information Technology & Politics. 17(4). 452–460. 10 indexed citations
13.
Heiss, Raffael, Brigitte Naderer, & Jörg Matthes. (2020). Healthwashing in high-sugar food advertising: the effect of prior information on healthwashing perceptions in Austria. Health Promotion International. 36(4). 1029–1038. 14 indexed citations
14.
15.
Binder, Alice, Brigitte Naderer, & Jörg Matthes. (2020). Experts, peers, or celebrities? The role of different social endorsers on children's fruit choice. Appetite. 155. 104821–104821. 14 indexed citations
16.
Binder, Alice, Brigitte Naderer, & Jörg Matthes. (2020). The effects of gain- and loss-framed nutritional messages on children’s healthy eating behaviour. Public Health Nutrition. 23(10). 1726–1734. 21 indexed citations
17.
Matthes, Jörg, et al.. (2019). User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising. 39(1). 166–186. 134 indexed citations
18.
Naderer, Brigitte, et al.. (2019). Unhealthy Fun: Food and Beverage References in Comedy Series. Journalism & Mass Communication Quarterly. 97(1). 257–277. 2 indexed citations
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Matthes, Jörg & Brigitte Naderer. (2015). Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge. International Journal of Advertising. 35(2). 185–199. 78 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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