William C. Gaidis

898 total citations
9 papers, 683 citations indexed

About

William C. Gaidis is a scholar working on Marketing, Management of Technology and Innovation and Information Systems and Management. According to data from OpenAlex, William C. Gaidis has authored 9 papers receiving a total of 683 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Marketing, 3 papers in Management of Technology and Innovation and 2 papers in Information Systems and Management. Recurrent topics in William C. Gaidis's work include Management and Marketing Education (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Ethics in Business and Education (2 papers). William C. Gaidis is often cited by papers focused on Management and Marketing Education (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Ethics in Business and Education (2 papers). William C. Gaidis collaborates with scholars based in United States, France and Egypt. William C. Gaidis's co-authors include Michael Rothschild, Steven Lysonski, J. Craig Andrews, Craig A. Kelley, Peter H. Reingen, James Ward and John L. Schlacter and has published in prestigious journals such as Journal of Marketing, Journal of Business Ethics and Journal of Consumer Marketing.

In The Last Decade

William C. Gaidis

9 papers receiving 576 citations

Peers

William C. Gaidis

MARKE

ISM

OBHRM

SPS

CN

Mary T. Curren United States

Warren A. French United States

Douglas Amyx United States

Beverly A. Browne United States

Tracy A. Suter United States

Heather Honea United States

Michele Costabile Italy

Jennifer Wiggins Johnson United States

Craig Crossley United States

Noel Murray United States

Mary T. Curren United States

William C. Gaidis

285 ×0.9

MARKE

85 ×0.4

ISM

194 ×1.0

OBHRM

209 ×1.2

SPS

49 ×0.6

CN

Citations per year, relative to William C. Gaidis William C. Gaidis (= 1×) peers Mary T. Curren

Countries citing papers authored by William C. Gaidis

Since Specialization

Citations

This map shows the geographic impact of William C. Gaidis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William C. Gaidis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William C. Gaidis more than expected).

Fields of papers citing papers by William C. Gaidis

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William C. Gaidis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William C. Gaidis. The network helps show where William C. Gaidis may publish in the future.

Co-authorship network of co-authors of William C. Gaidis

This figure shows the co-authorship network connecting the top 25 collaborators of William C. Gaidis. A scholar is included among the top collaborators of William C. Gaidis based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William C. Gaidis. William C. Gaidis is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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9 of 9 papers shown

1.

Lysonski, Steven & William C. Gaidis. (1991). A cross-cultural comparison of the ethics of business students. Journal of Business Ethics. 10(2). 141–150. 172 indexed citations

2.

Ward, James & William C. Gaidis. (1990). Metaphor in Promotional Communication: a Review of Research on Metaphor Comprehension and Quality. ACR North American Advances. 21 indexed citations

3.

Gaidis, William C. & J. Craig Andrews. (1990). Management of Experiential Learning Projects in Marketing Coursework. Journal of Marketing Education. 12(2). 49–60. 29 indexed citations

4.

Gaidis, William C. & J. Craig Andrews. (1990). An Experiential Approach for Integrating Ethical Analysis into Marketing Coursework. Journal of Marketing Education. 12(2). 3–9. 25 indexed citations

5.

Kelley, Craig A., William C. Gaidis, & Peter H. Reingen. (1989). The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages. Journal of Consumer Affairs. 23(2). 243–266. 38 indexed citations

6.

Gaidis, William C., et al.. (1987). BEHAVIOR MODIFICATION AS A FRAMEWORK FOR SALES PROMOTION MANAGEMENT. Journal of Consumer Marketing. 4(2). 65–74. 2 indexed citations

7.

Schlacter, John L., et al.. (1987). ELIMINATION AND CHOICE PHASES IN EVOKED SET FORMATION. Journal of Consumer Marketing. 4(4). 67–72. 19 indexed citations

8.

Rothschild, Michael & William C. Gaidis. (1981). Behavioral Learning Theory: Its Relevance to Marketing and Promotions. Journal of Marketing. 45(2). 70–78. 256 indexed citations

9.

Rothschild, Michael & William C. Gaidis. (1981). Behavioral Learning Theory: Its Relevance to Marketing and Promotions. Journal of Marketing. 45(2). 70–70. 121 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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