Heather Honea

834 total citations
13 papers, 657 citations indexed

About

Heather Honea is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Heather Honea has authored 13 papers receiving a total of 657 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 8 papers in Social Psychology and 3 papers in Sociology and Political Science. Recurrent topics in Heather Honea's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Emotions and Moral Behavior (5 papers) and Behavioral Health and Interventions (2 papers). Heather Honea is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Emotions and Moral Behavior (5 papers) and Behavioral Health and Interventions (2 papers). Heather Honea collaborates with scholars based in United States, Canada and Norway. Heather Honea's co-authors include Darren W. Dahl, Rajesh V. Manchanda, Paula C. Peter, Cristel Antonia Russell, Dale W. Russell, Gerald J. Gorn, Brent McFerran, William E. Baker, Iana A. Castro and Anuja Majmundar and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Advertising.

In The Last Decade

Heather Honea

12 papers receiving 597 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Heather Honea United States	9	408	204	156	117	84	13	657
Yael Steinhart Israel	17	398 1.0×	285 1.4×	124 0.8×	71 0.6×	40 0.5×	36	758
Benjamin G. Voyer United Kingdom	15	375 0.9×	329 1.6×	117 0.8×	120 1.0×	44 0.5×	34	708
Heribert Gierl Germany	13	602 1.5×	319 1.6×	113 0.7×	143 1.2×	58 0.7×	76	808
Robert D. Jewell United States	16	446 1.1×	320 1.6×	83 0.5×	136 1.2×	32 0.4×	42	732
Karen V. Fernandez New Zealand	12	499 1.2×	279 1.4×	105 0.7×	89 0.8×	49 0.6×	23	816
John Gountas Australia	12	292 0.7×	252 1.2×	101 0.6×	177 1.5×	106 1.3×	29	689
Joseph F. Rocereto United States	9	421 1.0×	354 1.7×	142 0.9×	109 0.9×	60 0.7×	13	663
Gülen Sarial‐Abi Denmark	12	366 0.9×	316 1.5×	168 1.1×	70 0.6×	49 0.6×	25	677
Robin Higie Coulter Germany	6	333 0.8×	235 1.2×	174 1.1×	89 0.8×	37 0.4×	7	625
Chris Malone United States	6	450 1.1×	400 2.0×	157 1.0×	123 1.1×	49 0.6×	6	671

Countries citing papers authored by Heather Honea

Since Specialization

Citations

This map shows the geographic impact of Heather Honea's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heather Honea with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heather Honea more than expected).

Fields of papers citing papers by Heather Honea

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Heather Honea. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Heather Honea. The network helps show where Heather Honea may publish in the future.

Co-authorship network of co-authors of Heather Honea

This figure shows the co-authorship network connecting the top 25 collaborators of Heather Honea. A scholar is included among the top collaborators of Heather Honea based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Heather Honea. Heather Honea is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

Castro, Iana A., et al.. (2021). The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments. International Journal of Research in Marketing. 39(2). 364–379. 7 indexed citations

Honea, Heather, Iana A. Castro, & Paula C. Peter. (2017). Evidence Items as Signals of Marketing Competencies and Workplace Readiness: A Practitioner Perspective. Journal of Marketing Education. 39(3). 145–161. 18 indexed citations

Russell, Cristel Antonia, Dale W. Russell, & Heather Honea. (2015). Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?. Journal of Business Ethics. 136(4). 759–773. 67 indexed citations

Peter, Paula C. & Heather Honea. (2012). Targeting Social Messages with Emotions of Change: The Call for Optimism. Journal of Public Policy & Marketing. 31(2). 269–283. 65 indexed citations

Honea, Heather, et al.. (2011). The power of plain: Intensifying product experience with neutral aesthetic context. Marketing Letters. 23(1). 223–235. 47 indexed citations

McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, & Heather Honea. (2010). Motivational determinants of transportation into marketing narratives. Journal of Consumer Psychology. 20(3). 306–316. 49 indexed citations

Honea, Heather, et al.. (2009). Do We Judge a Book By Its Cover and a Product By Its Package? How Affective Expectations Are Contrasted and Assimilated Into the Consumption Experience. ACR North American Advances. 4 indexed citations

Honea, Heather, Andrea C. Morales, & Gavan J. Fitzsimons. (2006). 1=2: When a Singular Experience Leads to Dissociated Evaluations. Journal of Consumer Psychology. 16(2). 124–134. 4 indexed citations

Honea, Heather. (2005). Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase.

10.

Dahl, Darren W., Heather Honea, & Rajesh V. Manchanda. (2005). Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation. Journal of Consumer Psychology. 15(4). 307–315. 157 indexed citations

11.

Baker, William E., Heather Honea, & Cristel Antonia Russell. (2004). DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness. Journal of Advertising. 33(3). 77–85. 33 indexed citations

12.

Dahl, Darren W., Heather Honea, & Rajesh V. Manchanda. (2003). The Nature of Self-Reported Guilt in Consumption Contexts. Marketing Letters. 14(3). 159–171. 142 indexed citations

13.

Honea, Heather & Darren W. Dahl. (2003). The Promotion Affect Scale: Defining the Affective Dimensions of Promotion. Journal of Business Research. 58(4). 543–551. 64 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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