Harish Kumar

699 total citations · 1 hit paper
25 papers, 431 citations indexed

About

Harish Kumar is a scholar working on Marketing, Sociology and Political Science and Human-Computer Interaction. According to data from OpenAlex, Harish Kumar has authored 25 papers receiving a total of 431 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Human-Computer Interaction. Recurrent topics in Harish Kumar's work include Consumer Retail Behavior Studies (11 papers), Virtual Reality Applications and Impacts (7 papers) and Technology Adoption and User Behaviour (6 papers). Harish Kumar is often cited by papers focused on Consumer Retail Behavior Studies (11 papers), Virtual Reality Applications and Impacts (7 papers) and Technology Adoption and User Behaviour (6 papers). Harish Kumar collaborates with scholars based in India, Germany and Austria. Harish Kumar's co-authors include Ritu Srivastava, Parul Gupta, Carsten D. Schultz, Sumedha Chauhan, Raj Singh, Philipp A. Rauschnabel, Vikas Arya, Federica Caboni, Umashankar Venkatesh and Surya Prakash and has published in prestigious journals such as Journal of Business Research, Information & Management and Journal of Retailing and Consumer Services.

In The Last Decade

Harish Kumar

22 papers receiving 413 citations

Hit Papers

ARvolution: Decoding consumer motivation and value dimens... 2024 2026 2025 2024 10 20 30 40
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. ARvolution: Decoding consumer motivation and value dimensions in augmented reality
    2024 45 citations Harish Kumar et al. Journal of Retailing and Consumer Services profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Harish Kumar India 10 275 166 161 146 50 25 431
Asad Hassan Butt China 11 150 0.5× 161 1.0× 122 0.8× 81 0.6× 36 0.7× 22 322
Vahideh Arghashi Türkiye 5 166 0.6× 169 1.0× 131 0.8× 63 0.4× 31 0.6× 10 308
Cheng Boon Liat Malaysia 7 298 1.1× 275 1.7× 190 1.2× 72 0.5× 208 4.2× 12 507
Jost Adler Germany 4 153 0.6× 96 0.6× 107 0.7× 91 0.6× 35 0.7× 8 275
Cenk Yüksel Türkiye 5 137 0.5× 144 0.9× 115 0.7× 47 0.3× 72 1.4× 12 308
Xiaolei Yu China 6 265 1.0× 271 1.6× 120 0.7× 32 0.2× 99 2.0× 8 430
Zainah Qasem Jordan 5 170 0.6× 269 1.6× 180 1.1× 40 0.3× 83 1.7× 7 373
Ji-Yeon Kim United States 5 189 0.7× 130 0.8× 129 0.8× 39 0.3× 63 1.3× 13 289
Kyunghwa Chung South Korea 7 104 0.4× 72 0.4× 44 0.3× 108 0.7× 25 0.5× 12 275

Countries citing papers authored by Harish Kumar

Since Specialization
Citations

This map shows the geographic impact of Harish Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Harish Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Harish Kumar more than expected).

Fields of papers citing papers by Harish Kumar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Harish Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Harish Kumar. The network helps show where Harish Kumar may publish in the future.

Co-authorship network of co-authors of Harish Kumar

This figure shows the co-authorship network connecting the top 25 collaborators of Harish Kumar. A scholar is included among the top collaborators of Harish Kumar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Harish Kumar. Harish Kumar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kumar, Harish, et al.. (2025). Inclusive marketing: A review and research agenda. Journal of Business Research. 191. 115274–115274. 2 indexed citations
2.
Kumar, Harish, Surya Prakash, & Rahul Sindhwani. (2025). Economic, social and environmental impacts of extended reality (XR) on supply chain: a grounded theory approach. The International Journal of Logistics Management. 37(1). 185–204. 1 indexed citations
3.
Kumar, Harish, et al.. (2025). Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective. Journal of Retailing and Consumer Services. 87. 104425–104425. 1 indexed citations
4.
Arghashi, Vahideh, et al.. (2025). B2B marketing in metaverse: toward a theoretical framework. Journal of Business and Industrial Marketing. 41(2). 232–254.
5.
Kumar, Harish. (2024). Virtual worlds, real opportunities: A review of marketing in the metaverse. Acta Psychologica. 250. 104517–104517. 6 indexed citations
6.
Caboni, Federica, et al.. (2024). A holistic framework for consumer usage modes of augmented reality marketing in retailing. Journal of Retailing and Consumer Services. 80. 103924–103924. 9 indexed citations
7.
Kumar, Harish, et al.. (2024). Crafting Inclusive Marketing Campaigns: Insights and Influential Factors in the Indian Context. Australasian Marketing Journal (AMJ). 32(3). 223–238. 4 indexed citations
8.
Kumar, Harish, et al.. (2024). The antecedents, drivers and outcomes of employee family incivility in the workplace: A systematic review and future research avenues. Acta Psychologica. 248. 104348–104348. 2 indexed citations
9.
Srivastava, Ritu, et al.. (2023). Digital customer engagement: A systematic literature review and research agenda. Australian Journal of Management. 50(1). 220–245. 18 indexed citations
10.
Kumar, Harish, et al.. (2023). Exploring the role of augmented reality as a new brand advocate. Journal of Consumer Behaviour. 23(2). 620–638. 22 indexed citations
11.
Srivastava, Ritu, et al.. (2023). Navigating services for consumers with disabilities: a comprehensive review and conceptual framework. Journal of Services Marketing. 37(9). 1132–1150. 14 indexed citations
12.
Kumar, Harish, et al.. (2023). Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement. Journal of International Consumer Marketing. 36(1). 1–20. 8 indexed citations
13.
Kumar, Harish & Ritu Srivastava. (2022). Exploring the role of augmented reality in online impulse behaviour. International Journal of Retail & Distribution Management. 50(10). 1281–1301. 49 indexed citations
14.
Kumar, Harish, et al.. (2021). Decoding the Branded App Engagement Process : A Grounded Theory Approach. Asia Pacific Journal of Information Systems. 31(4). 582–605. 4 indexed citations
15.
Kumar, Harish. (2021). Augmented reality in online retailing: a systematic review and research agenda. International Journal of Retail & Distribution Management. 50(4). 537–559. 123 indexed citations
16.
Kumar, Harish, et al.. (2018). A study on relationship between physical fitness variables with basketball passing accuracy among in Amhara region basketball player. 3(2). 512–514.
17.
18.
Kumar, Harish, et al.. (2017). Mapping the Terrain of Business Education. International Review of Management and Marketing. 7(1). 257–264. 2 indexed citations
19.
Kumar, Harish. (2014). Multi-Lingualism and the Role of Cognitive Powers. 1(1). 1–6. 2 indexed citations
20.
Kumar, Harish, et al.. (1990). Substance abuse: knowledge and perception in adolescents.. PubMed. 27(5). 488–91. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Asad Hassan Butt Breakdown of academic impact, for papers by Vahideh Arghashi Breakdown of academic impact, for papers by Cheng Boon Liat Breakdown of academic impact, for papers by Jost Adler Breakdown of academic impact, for papers by Cenk Yüksel Breakdown of academic impact, for papers by Xiaolei Yu Breakdown of academic impact, for papers by Zainah Qasem Breakdown of academic impact, for papers by Ji-Yeon Kim Breakdown of academic impact, for papers by Kyunghwa Chung
Rankless by CCL
2026