Ritu Srivastava

22 papers and 235 indexed citations i.

About

Ritu Srivastava is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Ritu Srivastava has authored 22 papers receiving a total of 235 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. Recurrent topics in Ritu Srivastava’s work include Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Service and Product Innovation (3 papers). Ritu Srivastava is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Service and Product Innovation (3 papers). Ritu Srivastava collaborates with scholars based in India, Germany and Bangladesh. Ritu Srivastava's co-authors include Harish Kumar, Parul Gupta, Raj Singh, Philipp A. Rauschnabel, Danica Radovanović, Andrea Sylvia Winkler, Josef Noll, Vikas Arya, Amritesh C. Shukla and Anupama Prashar and has published in prestigious journals such as Information & Management, Journal of Services Marketing and International Journal of Retail & Distribution Management.

In The Last Decade

Co-authorship network of co-authors of Ritu Srivastava i

Fields of papers citing papers by Ritu Srivastava

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ritu Srivastava. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ritu Srivastava. The network helps show where Ritu Srivastava may publish in the future.

Countries citing papers authored by Ritu Srivastava

Since Specialization
Citations

This map shows the geographic impact of Ritu Srivastava's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ritu Srivastava with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ritu Srivastava more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025