Marion Garaus

1.3k total citations · 1 hit paper
35 papers, 873 citations indexed

About

Marion Garaus is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Marion Garaus has authored 35 papers receiving a total of 873 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 13 papers in Sociology and Political Science and 7 papers in Information Systems and Management. Recurrent topics in Marion Garaus's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Retail Behavior Studies (15 papers) and Digital Marketing and Social Media (10 papers). Marion Garaus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Retail Behavior Studies (15 papers) and Digital Marketing and Social Media (10 papers). Marion Garaus collaborates with scholars based in Austria and France. Marion Garaus's co-authors include Horst Treiblmaier, Udo Wagner, Lidija Lalicic, Claus Ebster, Georgios Halkias, Christine Bauer, Christine Strauß, Jennifer Hu, Christian Weismayer and Arnd Florack and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Frontiers in Psychology.

In The Last Decade

Marion Garaus

33 papers receiving 835 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity

2022 147 citations Horst Treiblmaier, Marion Garaus profile →

Peers

Marion Garaus

MARKE

SPS

FS

IS

OBHRM

Asle Fagerstrøm Norway

Tun‐Min Jai United States

Mónica Cortiñas Spain

Valdimar Sigurðsson Iceland

Marco Vriens Netherlands

Xuhui Wang China

Rubén Huertas-García Spain

Eojina Kim United States

Rajibul Hasan France

Kyle B. Murray Canada

Asle Fagerstrøm Norway

Marion Garaus

592 ×1.3

MARKE

480 ×1.8

SPS

75 ×0.5

FS

71 ×0.5

IS

119 ×0.9

OBHRM

Citations per year, relative to Marion Garaus Marion Garaus (= 1×) peers Asle Fagerstrøm

Countries citing papers authored by Marion Garaus

Since Specialization

Citations

This map shows the geographic impact of Marion Garaus's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marion Garaus with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marion Garaus more than expected).

Fields of papers citing papers by Marion Garaus

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marion Garaus. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marion Garaus. The network helps show where Marion Garaus may publish in the future.

Co-authorship network of co-authors of Marion Garaus

This figure shows the co-authorship network connecting the top 25 collaborators of Marion Garaus. A scholar is included among the top collaborators of Marion Garaus based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marion Garaus. Marion Garaus is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

1.

Garaus, Marion, et al.. (2025). Innovating the experience economy: How novel technologies transform customer experiences. SHILAP Revista de lepidopterología. 5(2). 100134–100134. 1 indexed citations

2.

Garaus, Marion, et al.. (2025). Avoiding, experimenting, adopting: a segment-based analysis of Austrian meat alternative consumers. British Food Journal. 128(3). 1002–1015.

3.

Garaus, Marion, et al.. (2024). Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit. IEEE Transactions on Engineering Management. 71. 3700–3711. 2 indexed citations

4.

Garaus, Marion, et al.. (2024). Authenticity matters: investigating virtual tours’ impact on curiosity and museum visit intentions. Journal of Services Marketing. 38(7). 941–956. 3 indexed citations

5.

Garaus, Marion, et al.. (2023). The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption. Journal of Retailing and Consumer Services. 72. 103260–103260. 38 indexed citations

6.

Garaus, Marion, et al.. (2023). The impact of corporate sustainability performance on advertising efficiency. OR Spectrum. 46(1). 175–209. 7 indexed citations

7.

Garaus, Marion, et al.. (2023). Is texture the new taste? The effect of sensory food descriptors on restaurant menus on visit intentions. British Food Journal. 125(10). 3817–3831. 7 indexed citations

8.

Garaus, Marion, et al.. (2023). US consumers’ mental associations with meat substitute products. Frontiers in Nutrition. 10. 1135476–1135476. 7 indexed citations

9.

Garaus, Marion, et al.. (2023). The unhealthy-tasty intuition in dining out situations: the role of health inferences and taste expectations. Frontiers in Nutrition. 10. 5 indexed citations

10.

Garaus, Marion, et al.. (2022). Media multitasking, advertising appeal, and gender effects. Review of Managerial Science. 17(2). 539–567. 10 indexed citations

11.

Garaus, Marion, et al.. (2022). The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline. Journal of Air Transport Management. 103. 102249–102249. 33 indexed citations

12.

Garaus, Marion, et al.. (2021). The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Shared-Mobility Services in German Cities. Frontiers in Psychology. 12. 646593–646593. 18 indexed citations

13.

Garaus, Marion & Horst Treiblmaier. (2021). The influence of blockchain-based food traceability on retailer choice: The mediating role of trust. Food Control. 129. 108082–108082. 112 indexed citations

14.

Lalicic, Lidija & Marion Garaus. (2020). Tourism-Induced Place Change: The Role of Place Attachment, Emotions, and Tourism Concern in Predicting Supportive or Oppositional Behavioral Responses. Journal of Travel Research. 61(1). 202–213. 32 indexed citations

15.

Garaus, Marion & Lidija Lalicic. (2020). The unhealthy-tasty intuition for online recipes – When healthiness perceptions backfire. Appetite. 159. 105066–105066. 22 indexed citations

16.

Garaus, Marion. (2019). The influence of media multitasking on advertising effectiveness. AMS Review. 10(3-4). 244–259. 3 indexed citations

17.

Garaus, Marion & Georgios Halkias. (2019). One color fits all: product category color norms and (a)typical package colors. Review of Managerial Science. 14(5). 1077–1099. 25 indexed citations

18.

Garaus, Marion & Udo Wagner. (2016). Retail shopper confusion: Conceptualization, scale development, and consequences. Journal of Business Research. 69(9). 3459–3467. 44 indexed citations

19.

Garaus, Marion, et al.. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. Technological Forecasting and Social Change. 124. 295–305. 32 indexed citations

20.

Garaus, Marion, et al.. (2014). Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation. Journal of Business Research. 68(5). 1003–1011. 71 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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