Svend Hollensen

2.4k citations
52 papers · 893 indexed · 1 hit paper · h-index 14
Topics
International Business and FDI (10 papers)Digital Marketing and Social Media (7 papers)Family Business Performance and Succession (5 papers)
Journals
SHILAP Revista de lepidopterologíaSustainabilityCalifornia Management Review
Partner nations
DenmarkAustriaRussia

In The Last Decade

Svend Hollensen

45 papers receiving 780 citations

Hit Papers

Metaverse – the new marketing universe2022202620232024202250100150200250

Peers

Svend Hollensen
Comparison fields: 5 of 95
  • Sociology and Political Science 274
  • Marketing 252
  • Strategy and Management 236
  • Organizational Behavior and Human Resource Management 177
  • Human-Computer Interaction 147
Replace Ibrahim Abosag with:
Ibrahim Abosag United Kingdom
D. Eric Boyd United States
Irina V. Kozlenkova United States
Animesh Animesh Canada
María del Carmen Díaz Fernández Spain
Laurent Muzellec Ireland
Michael S. Lin Hong Kong
Alexander Rosado-Serrano Puerto Rico
Manuel Au‐Yong‐Oliveira Portugal
Mahir Pradana Indonesia
Svend Hollensen relative to Ibrahim Abosag United Kingdom Ibrahim Abosag's profile →
Citations per field
00.5×1.7×
Ibrahim Abosag · 1×
Citations per year

Countries citing papers authored by Svend Hollensen

Since Specialization
Citations

This map shows the geographic impact of Svend Hollensen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Svend Hollensen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Svend Hollensen more than expected).

Fields of papers citing papers by Svend Hollensen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Svend Hollensen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Svend Hollensen. The network helps show where Svend Hollensen may publish in the future.

Co-authorship network of co-authors of Svend Hollensen

This figure shows the co-authorship network connecting the top 25 collaborators of Svend Hollensen. A scholar is included among the top collaborators of Svend Hollensen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Svend Hollensen. Svend Hollensen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 2
2 4
3 0
4 1
5 1
6
Relationship Building in IoT Platform Models:the Case of the Danfoss Group
0
7 1
8
Significant Decline in Celebrity Usage in Advertising: A Review
4
9 1
10 19
11
The Incubator Concept as an Entry Mode Option for Danish SME's
1
12
The Choice of Foreign Entry Modes in a Control Perspective
8
13 56
14
Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers
1
15 9
16
Essentials of global marketing
18
17
Marketing Planning: A Global Perspective
2
18
Marketing Management: A Relationship Approach
125
19 49
20
Global Marketing: A Market-Responsive Approach
69

About Svend Hollensen

Svend Hollensen is a scholar working on Strategy and Management, Business and International Management and Management of Technology and Innovation, having authored 52 papers that have together received 893 indexed citations. Recurring topics across this work include International Business and FDI (10 papers), Digital Marketing and Social Media (7 papers) and Family Business Performance and Succession (5 papers). The work is most often cited by research in Marketing (252 citations), Human-Computer Interaction (147 citations) and Organizational Behavior and Human Resource Management (177 citations). Svend Hollensen has collaborated with scholars based in Denmark, Austria and Russia. Frequent co-authors include Marc Oliver Opresnik, Philip Kotler, Jonathan A.J. Wilson, Britta Boyd, Per Vagn Freytag, Pernille Eskerod, Marcel Bogers, Toshio Goto, Birgit Leick and Niels Nolsøe Grünbaum. Their work appears in journals such as SHILAP Revista de lepidopterología, Sustainability and California Management Review.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026