Andreas Hinterhuber

2.3k total citations
70 papers, 1.4k citations indexed

About

Andreas Hinterhuber is a scholar working on Marketing, Strategy and Management and Economics and Econometrics. According to data from OpenAlex, Andreas Hinterhuber has authored 70 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 34 papers in Strategy and Management and 12 papers in Economics and Econometrics. Recurrent topics in Andreas Hinterhuber's work include Consumer Market Behavior and Pricing (21 papers), Business Strategy and Innovation (17 papers) and Digital Platforms and Economics (11 papers). Andreas Hinterhuber is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Business Strategy and Innovation (17 papers) and Digital Platforms and Economics (11 papers). Andreas Hinterhuber collaborates with scholars based in Italy, United States and Austria. Andreas Hinterhuber's co-authors include Stephan M. Liozu, Sheri Perelli, Owais Khan, Richard Boland, Toni M. Somers, Magnus Johansson, Marco Bertini, Erik Haugom, Gudbrand Lien and Mark Zbaracki and has published in prestigious journals such as Journal of Cleaner Production, Scientific Reports and Journal of Business Research.

In The Last Decade

Andreas Hinterhuber

63 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Andreas Hinterhuber Italy 19 715 659 301 208 176 70 1.4k
Hannu Makkonen Finland 20 467 0.7× 564 0.9× 278 0.9× 146 0.7× 165 0.9× 42 1.3k
Eva M. Pertusa‐Ortega Spain 21 498 0.7× 884 1.3× 375 1.2× 181 0.9× 203 1.2× 54 1.7k
Anna Shaojie Cui United States 13 478 0.7× 786 1.2× 275 0.9× 151 0.7× 159 0.9× 22 1.5k
Mehdi Bagherzadeh France 16 405 0.6× 709 1.1× 274 0.9× 164 0.8× 92 0.5× 27 1.5k
Dae Ryun Chang South Korea 12 558 0.8× 595 0.9× 405 1.3× 197 0.9× 315 1.8× 29 1.4k
Göksel Yalcinkaya United States 16 385 0.5× 788 1.2× 167 0.6× 125 0.6× 148 0.8× 27 1.2k
Yongchuan Bao United States 16 351 0.5× 536 0.8× 224 0.7× 114 0.5× 144 0.8× 33 1.1k
Maciej Mitręga Poland 22 461 0.6× 986 1.5× 325 1.1× 142 0.7× 280 1.6× 88 1.6k
Babu John Mariadoss United States 18 500 0.7× 563 0.9× 377 1.3× 99 0.5× 149 0.8× 34 1.2k
Caroline Mothe France 22 483 0.7× 955 1.4× 158 0.5× 253 1.2× 104 0.6× 70 1.4k

Countries citing papers authored by Andreas Hinterhuber

Since Specialization
Citations

This map shows the geographic impact of Andreas Hinterhuber's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Hinterhuber with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Hinterhuber more than expected).

Fields of papers citing papers by Andreas Hinterhuber

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andreas Hinterhuber. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Hinterhuber. The network helps show where Andreas Hinterhuber may publish in the future.

Co-authorship network of co-authors of Andreas Hinterhuber

This figure shows the co-authorship network connecting the top 25 collaborators of Andreas Hinterhuber. A scholar is included among the top collaborators of Andreas Hinterhuber based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Andreas Hinterhuber. Andreas Hinterhuber is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hinterhuber, Andreas & Owais Khan. (2025). What drives sustainable procurement? Insights from the theory of planned behavior. International Journal of Operations & Production Management. 45(13). 28–52. 6 indexed citations
2.
Khan, Owais & Andreas Hinterhuber. (2025). An experimental study on the susceptibility of purchasing managers to greenwashing. Scientific Reports. 15(1). 11426–11426.
3.
Khan, Owais, et al.. (2025). Impact of online influencer marketing on consumers’ willingness to pay more. Journal of Marketing Communications. 1–24.
4.
Hinterhuber, Andreas & Junyan Hu. (2025). From Viewers to Buyers. Journal of Global Information Management. 33(1). 1–29. 1 indexed citations
5.
Khan, Owais & Andreas Hinterhuber. (2024). Antecedents and consequences of procurement managers' willingness to pay for sustainability: a multi-level perspective. International Journal of Operations & Production Management. 44(13). 1–33. 12 indexed citations
6.
Khan, Owais, et al.. (2024). The influence of cultural differences on consumers’ willingness to pay more for sustainable fashion. Journal of Cleaner Production. 442. 141024–141024. 38 indexed citations
7.
Khan, Owais & Andreas Hinterhuber. (2024). Personality traits and willingness to pay for sustainability in supply chains. Journal of Revenue and Pricing Management. 24(1). 3–11. 2 indexed citations
8.
Hinterhuber, Andreas, et al.. (2023). Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience. Scandinavian Journal of Hospitality and Tourism. 23(4). 300–324. 2 indexed citations
9.
Liozu, Stephan M. & Andreas Hinterhuber. (2023). Digital Pricing Strategy. ARCA (Università Ca' Foscari Venezia). 2 indexed citations
10.
Hinterhuber, Andreas, et al.. (2023). Revenue management in sports, live entertainment and arts. Journal of Revenue and Pricing Management. 22(3). 185–187. 1 indexed citations
11.
Hinterhuber, Andreas, et al.. (2023). Continuous learning at work: the power of gamification. Management Decision. 61(13). 386–412. 4 indexed citations
12.
Hinterhuber, Andreas, et al.. (2021). Pricing practices of football and basketball clubs in Italy. Journal of Revenue and Pricing Management. 22(3). 201–206. 2 indexed citations
13.
Hinterhuber, Andreas, et al.. (2019). Farewell to the pricing manager: new ecosystem captains drive profits via pricing. Journal of Business Strategy. 40(4). 18–27.
14.
Hinterhuber, Andreas & Stephan M. Liozu. (2019). Pricing Strategy Implementation: Translating Pricing Strategy into Results. ARCA (Università Ca' Foscari Venezia). 2 indexed citations
15.
Hinterhuber, Andreas, et al.. (2019). Pricing Strategy Implementation. 2 indexed citations
16.
Hinterhuber, Andreas & Stephan M. Liozu. (2017). Innovation in pricing: Contemporary theories and best practices, second edition. ARCA (Università Ca' Foscari Venezia). 1–406. 1 indexed citations
17.
Hinterhuber, Andreas & Stephan M. Liozu. (2017). The micro-foundations of pricing. Journal of Business Research. 76. 159–162. 18 indexed citations
18.
Hinterhuber, Andreas, et al.. (2016). Interview: The ring of truth – value quantification in B2B services. ARCA (Università Ca' Foscari Venezia). 3 indexed citations
19.
Hinterhuber, Andreas & Stephan M. Liozu. (2015). Pricing ROI, pricing capabilities and firm performance. Journal of Revenue and Pricing Management. 14(3). 211–228. 15 indexed citations
20.
Johansson, Magnus, et al.. (2011). Pricing strategies and pricing capabilities. Journal of Revenue and Pricing Management. 11(1). 4–11. 20 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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