Véronique Cova

1.8k total citations · 1 hit paper
18 papers, 1.0k citations indexed

About

Véronique Cova is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Véronique Cova has authored 18 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 9 papers in Sociology and Political Science and 3 papers in Applied Psychology. Recurrent topics in Véronique Cova's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers) and Service and Product Innovation (4 papers). Véronique Cova is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers) and Service and Product Innovation (4 papers). Véronique Cova collaborates with scholars based in France, Italy and United States. Véronique Cova's co-authors include Bernard Covà, Ling Jiang, Bernard Cova, Zannie Giraud Voss, Pierre Valette‐Florence, Richard Huaman‐Ramirez, Zied Mani and Dwight Merunka and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Marketing Management.

In The Last Decade

Véronique Cova

18 papers receiving 886 citations

Hit Papers

Tribal marketing 2002 2026 2010 2018 2002 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Tribal marketing
    2002 520 citations Bernard Covà, Véronique Cova European Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Véronique Cova France 11 658 559 194 140 92 18 1.0k
Julien Cayla France 14 658 1.0× 483 0.9× 212 1.1× 125 0.9× 139 1.5× 38 1.1k
James Fitchett United Kingdom 18 591 0.9× 414 0.7× 186 1.0× 162 1.2× 103 1.1× 54 1.1k
Amber M. Epp United States 11 700 1.1× 479 0.9× 288 1.5× 126 0.9× 72 0.8× 17 1.1k
Benét DeBerry‐Spence United States 14 651 1.0× 373 0.7× 248 1.3× 149 1.1× 53 0.6× 24 1.0k
Stefania Borghini Italy 11 568 0.9× 460 0.8× 217 1.1× 111 0.8× 182 2.0× 23 1.1k
Samuel K. Bonsu Canada 14 521 0.8× 489 0.9× 178 0.9× 128 0.9× 123 1.3× 29 1.1k
Delphine Dion France 14 725 1.1× 423 0.8× 239 1.2× 66 0.5× 105 1.1× 41 1.0k
Daiane Scaraboto Chile 17 805 1.2× 657 1.2× 237 1.2× 201 1.4× 152 1.7× 35 1.4k
Robin Canniford Australia 18 744 1.1× 661 1.2× 201 1.0× 232 1.7× 78 0.8× 28 1.4k
Maurice Patterson Ireland 21 646 1.0× 460 0.8× 350 1.8× 181 1.3× 160 1.7× 49 1.2k

Countries citing papers authored by Véronique Cova

Since Specialization
Citations

This map shows the geographic impact of Véronique Cova's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Véronique Cova with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Véronique Cova more than expected).

Fields of papers citing papers by Véronique Cova

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Véronique Cova. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Véronique Cova. The network helps show where Véronique Cova may publish in the future.

Co-authorship network of co-authors of Véronique Cova

This figure shows the co-authorship network connecting the top 25 collaborators of Véronique Cova. A scholar is included among the top collaborators of Véronique Cova based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Véronique Cova. Véronique Cova is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

18 of 18 papers shown
1.
Valette‐Florence, Pierre, et al.. (2024). A consumer demands-resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure. Journal of Business Research. 177. 114619–114619. 6 indexed citations
2.
Valette‐Florence, Pierre, et al.. (2022). How psychological distance shapes hedonic consumption: The moderating role of the need to justify. Journal of Business Research. 146. 57–69. 17 indexed citations
3.
Cova, Véronique, et al.. (2021). Psychological distance as a working tool for managers. Recherche et Applications en Marketing (English Edition). 36(4). 43–69. 10 indexed citations
4.
Cova, Véronique, et al.. (2021). La distance psychologique comme outil actionnable par les managers. Recherche et Applications en Marketing (French Edition). 36(4). 58–82. 5 indexed citations
5.
Huaman‐Ramirez, Richard, et al.. (2020). How do consumers perceive old brands? Measurement and consequences of brand oldness associations. European Business Review. 33(4). 566–596. 9 indexed citations
6.
Cova, Véronique & Bernard Covà. (2019). Experience copycats: the Compostela case. Journal of Product & Brand Management. 7 indexed citations
7.
Cova, Véronique & Bernard Covà. (2019). Pain, suffering and the consumption of spirituality: a toe story. Journal of Marketing Management. 35(5-6). 565–585. 28 indexed citations
8.
Cova, Véronique, et al.. (2018). The changing dichotomy between the sacred and the profane: a historical analysis of the Santiago de Compostela pilgrimage. Journal of Management Spirituality & Religion. 16(1). 109–130. 13 indexed citations
9.
Mani, Zied & Véronique Cova. (2014). La question de la durabilité de la récup’ à travers le prisme d’internet ?. Recherche et Applications en Marketing (French Edition). 29(3). 56–73. 4 indexed citations
10.
Covà, Bernard & Véronique Cova. (2014). CCT applied research and the limits of consumers’ heroicisation. Journal of Marketing Management. 30(11-12). 1086–1100. 7 indexed citations
11.
Jiang, Ling & Véronique Cova. (2012). Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China. International Journal of Marketing Studies. 4(6). 52 indexed citations
12.
Covà, Bernard & Véronique Cova. (2012). On the road to prosumption: marketing discourse and the development of consumer competencies. Consumption Markets & Culture. 15(2). 149–168. 108 indexed citations
13.
Cova, Bernard & Véronique Cova. (2009). Faces of the New Consumer: A Genesis of Consumer Governmentality. Recherche et Applications en Marketing (English Edition). 24(3). 81–99. 40 indexed citations
14.
Voss, Zannie Giraud & Véronique Cova. (2006). How sex differences in perceptions influence customer satisfaction: a study of theatre audiences. Marketing Theory. 6(2). 201–221. 25 indexed citations
15.
Cova, Véronique. (2004). Le design des services. Décisions Marketing. 34. 29–40. 8 indexed citations
16.
Cova, Véronique & Bernard Covà. (2002). Les particules expérientielles de la quête d'authenticité du consommateur. Décisions Marketing. 28. 33–42. 41 indexed citations
17.
Covà, Bernard & Véronique Cova. (2002). Tribal marketing. European Journal of Marketing. 36(5/6). 595–620. 520 indexed citations breakdown →
18.
Covà, Bernard & Véronique Cova. (2001). Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters. Journal of Consumer Behaviour. 1(1). 67–76. 124 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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