Han‐Jen Niu
- Marketing top 2%
- Management, Monitoring, Policy and Law top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Co-authors
- Hsien‐Tang TsaiChyan YangHung‐Ming LinSheng‐Hshiung TsaurPao‐Yuan HuangYensen NiYu‐Hsin ChenChang Yu
- Topics
- Consumer Behavior in Brand Consumption and Identification (8 papers)Digital Marketing and Social Media (5 papers)Consumer Retail Behavior Studies (5 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementManagement, Monitoring, Policy and Law
- Journals
- International Journal of Environmental Research and Public HealthFrontiers in PsychologySustainability
- Partner nations
- Taiwan
In The Last Decade
Han‐Jen Niu
23 papers receiving 533 citations
Hit Papers
Peers
Comparison fields: 5 of 81
- Marketing 286
- Management, Monitoring, Policy and Law 144
- Sociology and Political Science 143
- Organizational Behavior and Human Resource Management 129
- Strategy and Management 89
Countries citing papers authored by Han‐Jen Niu
This map shows the geographic impact of Han‐Jen Niu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Han‐Jen Niu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Han‐Jen Niu more than expected).
Fields of papers citing papers by Han‐Jen Niu
This network shows the impact of papers produced by Han‐Jen Niu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Han‐Jen Niu. The network helps show where Han‐Jen Niu may publish in the future.
Co-authorship network of co-authors of Han‐Jen Niu
This figure shows the co-authorship network connecting the top 25 collaborators of Han‐Jen Niu. A scholar is included among the top collaborators of Han‐Jen Niu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Han‐Jen Niu. Han‐Jen Niu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 3 | |
| 3 | 2 | |
| 4 | 12 | |
| 5 | 2 | |
| 6 | Green consumption: | 256 |
| 7 | 4 | |
| 8 | 3 | |
| 9 | 53 | |
| 10 | 4 | |
| 11 | Advertising Expenditure and Price as Joint Indicators of Product Quality Perceptions: A Perspective From Game Theory | 1 |
| 12 | 15 | |
| 13 | 29 | |
| 14 | 29 | |
| 15 | 1 | |
| 16 | The Career Commitment of Contingent Employees: Evidence of On-Site Engineers in Semiconductor Industry | 4 |
| 17 | A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students | 4 |
| 18 | 5 | |
| 19 | 0 | |
| 20 | 15 |
About Han‐Jen Niu
Han‐Jen Niu is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 24 papers that have together received 561 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (5 papers). The work is most often cited by research in Marketing (286 citations), Organizational Behavior and Human Resource Management (129 citations) and Management, Monitoring, Policy and Law (144 citations). Han‐Jen Niu has collaborated with scholars based in Taiwan. Frequent co-authors include Hsien‐Tang Tsai, Chyan Yang, Hung‐Ming Lin, Sheng‐Hshiung Tsaur, Pao‐Yuan Huang, Yensen Ni, Yu‐Hsin Chen and Chang Yu. Their work appears in journals such as International Journal of Environmental Research and Public Health, Frontiers in Psychology and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.