Outi Uusitalo
- Marketing top 1%
- Sociology and Political Science top 5%
- Information Systems and Management top 2%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Co-authors
- Ruby Roy DholakiaJuha MunnukkaTuomo TakalaSohail KamranAnu RaijasToni RyynänenAnu ValtonenMarita Vos
- Topics
- Consumer Behavior in Brand Consumption and Identification (13 papers)Customer Service Quality and Loyalty (9 papers)Consumer Retail Behavior Studies (9 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of Business EthicsInternational Journal of Hospitality Management
- Partner nations
- FinlandUnited KingdomMorocco
In The Last Decade
Outi Uusitalo
38 papers receiving 886 citations
Peers
Comparison fields: 5 of 80
- Marketing 545
- Sociology and Political Science 454
- Information Systems and Management 252
- Organizational Behavior and Human Resource Management 228
- Strategy and Management 117
Countries citing papers authored by Outi Uusitalo
This map shows the geographic impact of Outi Uusitalo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Outi Uusitalo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Outi Uusitalo more than expected).
Fields of papers citing papers by Outi Uusitalo
This network shows the impact of papers produced by Outi Uusitalo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Outi Uusitalo. The network helps show where Outi Uusitalo may publish in the future.
Co-authorship network of co-authors of Outi Uusitalo
This figure shows the co-authorship network connecting the top 25 collaborators of Outi Uusitalo. A scholar is included among the top collaborators of Outi Uusitalo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Outi Uusitalo. Outi Uusitalo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 0 | |
| 3 | 5 | |
| 4 | 5 | |
| 5 | 5 | |
| 6 | 15 | |
| 7 | 6 | |
| 8 | 30 | |
| 9 | 11 | |
| 10 | 26 | |
| 11 | 9 | |
| 12 | Advocacy participation and brand loyalty in virtual brand community | 2 |
| 13 | 23 | |
| 14 | 12 | |
| 15 | 36 | |
| 16 | 19 | |
| 17 | 16 | |
| 18 | 198 | |
| 19 | Consumption and Environment | 9 |
| 20 | 104 |
About Outi Uusitalo
Outi Uusitalo is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 41 papers that have together received 994 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Retail Behavior Studies (9 papers). The work is most often cited by research in Marketing (545 citations), Information Systems and Management (252 citations) and Organizational Behavior and Human Resource Management (228 citations). Outi Uusitalo has collaborated with scholars based in Finland, United Kingdom and Morocco. Frequent co-authors include Ruby Roy Dholakia, Juha Munnukka, Tuomo Takala, Sohail Kamran, Anu Raijas, Toni Ryynänen, Anu Valtonen, Marita Vos, Raimo Lappalainen and Vilma Luoma‐aho. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Business Ethics and International Journal of Hospitality Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.