Meera Venkatraman

1.2k citations
26 papers · 876 indexed · h-index 13
Topics
Consumer Behavior in Brand Consumption and Identification (9 papers)Customer Service Quality and Loyalty (6 papers)Digital Marketing and Social Media (5 papers)
Partner nations
United StatesIndia

In The Last Decade

Meera Venkatraman

25 papers receiving 775 citations

Peers

Meera Venkatraman
Comparison fields: 5 of 83
  • Marketing 446
  • Sociology and Political Science 407
  • Organizational Behavior and Human Resource Management 188
  • Information Systems and Management 166
  • Strategy and Management 102
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Citations per field
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Citations per year

Countries citing papers authored by Meera Venkatraman

Since Specialization
Citations

This map shows the geographic impact of Meera Venkatraman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Meera Venkatraman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Meera Venkatraman more than expected).

Fields of papers citing papers by Meera Venkatraman

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Meera Venkatraman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Meera Venkatraman. The network helps show where Meera Venkatraman may publish in the future.

Co-authorship network of co-authors of Meera Venkatraman

This figure shows the co-authorship network connecting the top 25 collaborators of Meera Venkatraman. A scholar is included among the top collaborators of Meera Venkatraman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Meera Venkatraman. Meera Venkatraman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 2
2 20
3 8
4
The effect of ownership structure on divestment of manufacturing sector in India
2
5
A Study on Future Stock Market Volatility With Special Reference to Nifty Index
0
6 8
7
The Global Brand’S Meaning Melange: Seeking Home Abroad Through Global Brands
2
8 95
9 4
10 1
11 13
12 8
13
Manufacturer and retailer relationships : replacing power with strategic marketing partnerships
4
14
Opinion Leadership, Enduring Involvement and Characteristics of Opinion Leaders: a Moderating Or Mediating Relationship?
47
15
Effects of Individual Difference Variables on Responses to Factual and Evaluative Ads
20
16 24
17
Investigating Differences in the Roles of Enduring and Instrumentally Involved Consumers in the Diffusion Process
37
18
The Determinants of Satisfactionfor a High Involvment Product: Three Rival Hypotheses and Their Implications in the Health Care Context
6
19
The Epistemic and Sensory Exploratory Behavior of Hedonic and Cognitive Consumers
25
20
Schematic Processing of Information: an Exploratory Investigation
1

About Meera Venkatraman

Meera Venkatraman is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 26 papers that have together received 876 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (446 citations), Information Systems and Management (166 citations) and Organizational Behavior and Human Resource Management (188 citations). Meera Venkatraman has collaborated with scholars based in United States and India. Frequent co-authors include Linda L. Price, Teresa Nelson, Ruby Roy Dholakia, Gerald E. Smith, Anders Bengtsson, Fleura Bardhi, Deborah J. MacInnis, Frank R. Kardes, Deborah Marlino and Aron Darmody. Their work appears in journals such as Journal of Business Research, Journal of International Business Studies and Journal of Retailing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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