Raphaëlle Lambert-Pandraud

915 total citations
10 papers, 654 citations indexed

About

Raphaëlle Lambert-Pandraud is a scholar working on Marketing, Neuropsychology and Physiological Psychology and Social Psychology. According to data from OpenAlex, Raphaëlle Lambert-Pandraud has authored 10 papers receiving a total of 654 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Neuropsychology and Physiological Psychology and 3 papers in Social Psychology. Recurrent topics in Raphaëlle Lambert-Pandraud's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Aging and Gerontology Research (4 papers) and Digital Marketing and Social Media (3 papers). Raphaëlle Lambert-Pandraud is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Aging and Gerontology Research (4 papers) and Digital Marketing and Social Media (3 papers). Raphaëlle Lambert-Pandraud collaborates with scholars based in France, United States and Germany. Raphaëlle Lambert-Pandraud's co-authors include Gilles Laurent, Ellen Peters, Angela Gutchess, Étienne Mullet, Aimée Drolet, Carolyn Yoon, Jane Ebert, Michael I. Norton, Mara Mather and Trey Hedden and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Marketing Letters.

In The Last Decade

Raphaëlle Lambert-Pandraud

9 papers receiving 597 citations

Peers

Countries citing papers authored by Raphaëlle Lambert-Pandraud

Since Specialization

Citations

This map shows the geographic impact of Raphaëlle Lambert-Pandraud's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Raphaëlle Lambert-Pandraud with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Raphaëlle Lambert-Pandraud more than expected).

Fields of papers citing papers by Raphaëlle Lambert-Pandraud

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Raphaëlle Lambert-Pandraud. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Raphaëlle Lambert-Pandraud. The network helps show where Raphaëlle Lambert-Pandraud may publish in the future.

Co-authorship network of co-authors of Raphaëlle Lambert-Pandraud

This figure shows the co-authorship network connecting the top 25 collaborators of Raphaëlle Lambert-Pandraud. A scholar is included among the top collaborators of Raphaëlle Lambert-Pandraud based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Raphaëlle Lambert-Pandraud. Raphaëlle Lambert-Pandraud is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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10 of 10 papers shown

#	Work	Indexed citations
1	Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list 2022 ·Journal of Business Research ·Jean‐Louis Chandon, Gilles Laurent, Raphaëlle Lambert-Pandraud	5
2	Investigating Brand Verbal Fluency: When known brands do not come to mind 2018 ·International Journal of Market Research ·Raphaëlle Lambert-Pandraud, Gilles Laurent, (unknown)	4
3	Impact of age on brand awareness sets: a turning point in consumers’ early 60s 2016 ·Marketing Letters ·Raphaëlle Lambert-Pandraud, Gilles Laurent, Étienne Mullet, Carolyn Yoon	17
4	Brand Memory and Aging: Accounting For Specific Age Reveals Superior Memory For Older Compared to Young Consumers 2014 ·ACR North American Advances ·Raphaëlle Lambert-Pandraud, Gilles Laurent, Étienne Mullet, Carolyn Yoon	0
5	1Age-Induced Decision Shrinkage, Another Avenue to Repeat Purchase: The Example of New Automobiles 2014 ·HAL (Le Centre pour la Communication Scientifique Directe) ·Raphaëlle Lambert-Pandraud, Gilles Laurent	1
6	Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness 2010 ·Journal of Marketing ·Raphaëlle Lambert-Pandraud, (unknown)	243
7	Decision making and brand choice by older consumers 2008 ·Marketing Letters ·(unknown), (unknown), Aimée Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Étienne Mullet, Michael I. Norton, Ellen Peters	87
8	Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations 2005 ·Journal of Marketing ·Raphaëlle Lambert-Pandraud, Gilles Laurent, (unknown)	226
9	Cognition, Persuasion and Decision Making in Older Consumers 2005 ·Marketing Letters ·Carolyn Yoon, Gilles Laurent, Helene H. Fung, Richard Gonzalez, Angela Gutchess, Trey Hedden, Raphaëlle Lambert-Pandraud, Mara Mather, Denise C. Park, Ellen Peters, Ian Skurnik	64
10	Le rachat de la marque précédente par les consommateurs âgés : une synthèse des recherches en marketing, en psychologie sociale et cognitive, et en gérontologie 2000 ·Recherche et Applications en Marketing (French Edition) ·Raphaëlle Lambert-Pandraud	7

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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