Ram Bezawada

2.5k total citations · 3 hit papers
20 papers, 1.9k citations indexed

About

Ram Bezawada is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Ram Bezawada has authored 20 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Information Systems and Management. Recurrent topics in Ram Bezawada's work include Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (6 papers) and Technology Adoption and User Behaviour (4 papers). Ram Bezawada is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Consumer Retail Behavior Studies (6 papers) and Technology Adoption and User Behaviour (4 papers). Ram Bezawada collaborates with scholars based in United States, Finland and Canada. Ram Bezawada's co-authors include Ramkumar Janakiraman, Rishika Rishika, P.K. Kannan, Ashish Kumar, Koen Pauwels, Venkatesh Shankar, Subramanian Balachander, Gary J. Pickering, Arun K. Jain and Minakshi Trivedi and has published in prestigious journals such as Journal of Marketing, Management Science and Information Systems Research.

In The Last Decade

Ram Bezawada

20 papers receiving 1.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

2015 654 citations Ram Bezawada, Rishika Rishika et al. Journal of Marketing profile →
The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

2012 409 citations Rishika Rishika, Ashish Kumar et al. Information Systems Research profile →
From social to sale: The effects of firm-generated content in social media on customer behavior

2016 378 citations Ashish Kumar, Ram Bezawada et al. Figshare profile →

Peers

Ram Bezawada

SPS

MARKE

ISM

OBHRM

COMMU

Nikoletta‐Theofania Siamagka United Kingdom

Linchi Kwok United States

Tiffany Barnett White United States

Anssi Tarkiainen Finland

Guilherme D. Pires Australia

See Kwong Goh Malaysia

Francesca Sotgiu Italy

Jiabao Lin China

Ding Hooi Ting Malaysia

Sherry Lotz United States

Nikoletta‐Theofania Siamagka United Kingdom

Ram Bezawada

1.2k ×0.9

SPS

675 ×0.7

MARKE

535 ×1.1

ISM

248 ×0.8

OBHRM

261 ×1.2

COMMU

Citations per year, relative to Ram Bezawada Ram Bezawada (= 1×) peers Nikoletta‐Theofania Siamagka

Countries citing papers authored by Ram Bezawada

Since Specialization

Citations

This map shows the geographic impact of Ram Bezawada's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ram Bezawada with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ram Bezawada more than expected).

Fields of papers citing papers by Ram Bezawada

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ram Bezawada. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ram Bezawada. The network helps show where Ram Bezawada may publish in the future.

Co-authorship network of co-authors of Ram Bezawada

This figure shows the co-authorship network connecting the top 25 collaborators of Ram Bezawada. A scholar is included among the top collaborators of Ram Bezawada based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ram Bezawada. Ram Bezawada is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Salo, Jari, et al.. (2024). The effects of buy now, pay later (BNPL) on customers’ online purchase behavior. Journal of Retailing. 100(4). 602–617. 13 indexed citations

2.

Kumar, Ashish, et al.. (2021). Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio. Marketing Letters. 33(2). 189–201. 10 indexed citations

3.

Kumar, Ashish, Ram Bezawada, & Minakshi Trivedi. (2018). The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability. Journal of the Association for Consumer Research. 3(3). 294–311. 12 indexed citations

4.

Kumar, Ashish, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman, & P.K. Kannan. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Figshare. 378 indexed citations breakdown →

5.

Winterich, Karen Page, Robert E. Carter, Michael J. Barone, Ramkumar Janakiraman, & Ram Bezawada. (2015). Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐ versus discount‐based promotions. Journal of Consumer Psychology. 25(4). 622–634. 20 indexed citations

6.

Bezawada, Ram, et al.. (2015). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing. 80(1). 7–25. 654 indexed citations breakdown →

7.

Sharman, Raj, et al.. (2015). Better Patient Privacy Protection with Better Patient Empowerment about Consent in Health Information Exchanges. 1 indexed citations

8.

Pickering, Gary J., Arun K. Jain, & Ram Bezawada. (2014). Segmentation and drivers of wine liking and consumption in US wine consumers. 9–9. 28 indexed citations

9.

Bezawada, Ram, et al.. (2014). Aggregate Impact of Different Brand Development Strategies. Management Science. 61(5). 1164–1182. 10 indexed citations

10.

Kumar, Ashish, et al.. (2013). The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. SSRN Electronic Journal. 5 indexed citations

11.

Akçura, Mevlüt, Ram Bezawada, & Ajay Kalra. (2012). The Strategic Role of Private Labels on Retail Competition. 26(1). 1–25. 1 indexed citations

12.

Kumar, Ashish, et al.. (2012). A comparative analysis of differential consumer response across supermarket and specialty store in the candy category. Journal of Retailing and Consumer Services. 19(6). 561–569. 7 indexed citations

13.

Bezawada, Ram, et al.. (2012). Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets. Marketing Science. 31(4). 668–688. 29 indexed citations

14.

Rishika, Rishika, Ashish Kumar, Ramkumar Janakiraman, & Ram Bezawada. (2012). The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Information Systems Research. 24(1). 108–127. 409 indexed citations breakdown →

15.

Pickering, Gary J., Arun K. Jain, & Ram Bezawada. (2012). Super-tasting gastronomes? Taste phenotype characterization of foodies and wine experts. Food Quality and Preference. 28(1). 85–91. 22 indexed citations

16.

Bezawada, Ram & Koen Pauwels. (2012). What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance. Journal of Marketing. 77(1). 31–51. 148 indexed citations

17.

Bezawada, Ram, et al.. (2012). Trial, repeat purchase and spillover effects of cobranded extensions. Journal of Product & Brand Management. 21(2). 76–88. 8 indexed citations

18.

Wang, Hui‐Ming Deanna, et al.. (2010). An Investigation of Consumer Brand Choice Behavior Across Different Retail Formats. Journal of Marketing Channels. 17(3). 219–242. 7 indexed citations

19.

Bezawada, Ram, Subramanian Balachander, P.K. Kannan, & Venkatesh Shankar. (2009). Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights. Journal of Marketing. 73(3). 99–117. 39 indexed citations

20.

Bezawada, Ram, Subramanian Balachander, P.K. Kannan, & Venkatesh Shankar. (2009). Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights. Journal of Marketing. 73(3). 99–117. 54 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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