Rajasree K. Rajamma

646 total citations
17 papers, 486 citations indexed

About

Rajasree K. Rajamma is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management. According to data from OpenAlex, Rajasree K. Rajamma has authored 17 papers receiving a total of 486 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in Information Systems and Management. Recurrent topics in Rajasree K. Rajamma's work include Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Rajasree K. Rajamma is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Rajasree K. Rajamma collaborates with scholars based in United States and Indonesia. Rajasree K. Rajamma's co-authors include Audhesh K. Paswan, Lou E. Pelton, Muhammad Muazzem Hossain, Gopala Ganesh, Derrick E. D’Souza, Iman Naderi, Mohammadali Zolfagharian, Maxwell K. Hsu, Dee K. Knight and Nancy Spears and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Psychology and Marketing.

In The Last Decade

Rajasree K. Rajamma

16 papers receiving 436 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rajasree K. Rajamma United States 12 235 211 142 141 75 17 486
Ricardo Teixeira Veiga Brazil 12 174 0.7× 143 0.7× 212 1.5× 150 1.1× 78 1.0× 62 510
Oswald A. J. Mascarenhas United States 11 353 1.5× 263 1.2× 270 1.9× 130 0.9× 136 1.8× 25 702
Gillian Naylor United States 10 224 1.0× 190 0.9× 201 1.4× 68 0.5× 81 1.1× 15 480
Adele Berndt Sweden 12 226 1.0× 149 0.7× 158 1.1× 73 0.5× 50 0.7× 49 427
Min-Jhih Cheng Taiwan 8 98 0.4× 199 0.9× 106 0.7× 220 1.6× 50 0.7× 9 453
Kenny Basso Brazil 15 317 1.3× 272 1.3× 222 1.6× 153 1.1× 39 0.5× 63 638
Robert F. Krampf United States 11 293 1.2× 246 1.2× 264 1.9× 198 1.4× 83 1.1× 17 593
Anja Iseke Germany 8 136 0.6× 171 0.8× 193 1.4× 46 0.3× 55 0.7× 18 390
Acai Sudirman Indonesia 16 216 0.9× 172 0.8× 242 1.7× 82 0.6× 72 1.0× 107 772
Birgit Leisen Pollack United States 7 180 0.8× 141 0.7× 252 1.8× 88 0.6× 48 0.6× 17 588

Countries citing papers authored by Rajasree K. Rajamma

Since Specialization
Citations

This map shows the geographic impact of Rajasree K. Rajamma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajasree K. Rajamma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajasree K. Rajamma more than expected).

Fields of papers citing papers by Rajasree K. Rajamma

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rajasree K. Rajamma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rajasree K. Rajamma. The network helps show where Rajasree K. Rajamma may publish in the future.

Co-authorship network of co-authors of Rajasree K. Rajamma

This figure shows the co-authorship network connecting the top 25 collaborators of Rajasree K. Rajamma. A scholar is included among the top collaborators of Rajasree K. Rajamma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rajasree K. Rajamma. Rajasree K. Rajamma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

17 of 17 papers shown
1.
Paswan, Audhesh K., et al.. (2023). Motivational intricacies behind volunteerism. The Journal of Marketing Theory and Practice. 32(4). 449–462.
2.
Sun, Qin, Rajasree K. Rajamma, Deborah D. Heisley, & Mahmoud S. Soliman. (2021). Examining scarcity in mobile promotion and purchase intention: the role of location. The Journal of Marketing Theory and Practice. 30(1). 1–19. 9 indexed citations
3.
Rajamma, Rajasree K., Audhesh K. Paswan, & Lou E. Pelton. (2021). Flipping the script: Consumers’ propensity for self-medication. The Journal of Marketing Theory and Practice. 29(4). 448–462. 5 indexed citations
4.
Rajamma, Rajasree K., Audhesh K. Paswan, & Nancy Spears. (2019). User-generated content (UGC) misclassification and its effects. Journal of Consumer Marketing. 37(2). 125–138. 16 indexed citations
5.
Rajamma, Rajasree K., et al.. (2018). Planning and Implementing a Graduate Online Team-Taught Marketing Course. Journal of Marketing Education. 42(2). 108–122. 9 indexed citations
6.
Zolfagharian, Mohammadali, et al.. (2018). Determinants of medical tourism destination selection process. Journal of Hospitality Marketing & Management. 27(7). 775–794. 49 indexed citations
7.
Lewin, Jeffrey E., Rajasree K. Rajamma, & Audhesh K. Paswan. (2014). Customer loyalty in entertainment venues: The reality TV genre. Journal of Business Research. 68(3). 616–622. 13 indexed citations
8.
Paswan, Audhesh K., Derrick E. D’Souza, & Rajasree K. Rajamma. (2014). Value co-creation through knowledge exchange in franchising. Journal of Services Marketing. 28(2). 116–125. 50 indexed citations
9.
Rajamma, Rajasree K., et al.. (2011). Dimensions and outcomes of B2B relational exchange: a meta‐analysis. Journal of Business and Industrial Marketing. 26(2). 104–114. 55 indexed citations
10.
Rajamma, Rajasree K., Lou E. Pelton, Maxwell K. Hsu, & Dee K. Knight. (2010). The Impact of Consumers’ Need for Uniqueness and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers. Journal of Global Marketing. 23(5). 387–410. 34 indexed citations
11.
Rajamma, Rajasree K. & Lou E. Pelton. (2010). Choosing non‐conventional treatments: consumers' attempt at controlling health care. Journal of Consumer Marketing. 27(2). 127–138. 13 indexed citations
12.
Barat, Somjit, et al.. (2009). Student Course Perceptions: A Perceived-Ease-Of-Use – Perceived-Usefulness Framework. SHILAP Revista de lepidopterología. 15(1). 4 indexed citations
13.
Rajamma, Rajasree K. & Lou E. Pelton. (2009). An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels. Psychology and Marketing. 26(10). 865–887. 11 indexed citations
14.
Rajamma, Rajasree K., Audhesh K. Paswan, & Muhammad Muazzem Hossain. (2009). Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience. Journal of Product & Brand Management. 18(3). 188–197. 112 indexed citations
15.
Rajamma, Rajasree K., et al.. (2008). Learned Ethical Behavior: An Academic Perspective. Journal of Education for Business. 83(6). 315–324. 16 indexed citations
16.
Rajamma, Rajasree K., Audhesh K. Paswan, & Gopala Ganesh. (2007). Services purchased at brick and mortar versus online stores, and shopping motivation. Journal of Services Marketing. 21(3). 200–212. 68 indexed citations
17.
Rajamma, Rajasree K., et al.. (2005). Antecedents to Shopping Online: A Shopping Preference Perspective. Journal of Internet Commerce. 4(1). 63–78. 22 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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