Kenny Basso
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
- Business and Management Studies
Papers in
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- Customer Service Quality and Loyalty 24
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- Business and Management Studies 17
- Technology Adoption and User Behaviour 6
- Co-authors
- Cristiane Pizzutti dos Santos (8 shared papers)Lélis Balestrin Espartel (10 shared papers)Márcia Dutra de Barcellos (3 shared papers)José Mauro da Costa Hernandez (2 shared papers)Isadora do Carmo Stangherlin (1 shared paper)Carlos Costa (2 shared papers)Carla Maria Dal Sasso Freitas (2 shared papers)Yves Van Vaerenbergh (1 shared paper)
- Journals
- Journal of Services Marketing (2 papers)Journal of Consumer Behaviour (2 papers)The Journal of Marketing Theory and Practice (1 paper)Journal of Retailing and Consumer Services (1 paper)International Journal of Retail & Distribution Management (1 paper)
- Partner nations
- BrazilUnited StatesSwitzerland
In The Last Decade
Kenny Basso
57 papers receiving 604 citations
Peers
Comparison fields: 5 of 101
- Marketing 317
- Information Systems and Management 153
- Organizational Behavior and Human Resource Management 222
- Sociology and Political Science 272
- Tourism, Leisure and Hospitality Management 7
Countries citing papers authored by Kenny Basso
This map shows the geographic impact of Kenny Basso's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kenny Basso with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kenny Basso more than expected).
Fields of papers citing papers by Kenny Basso
This network shows the impact of papers produced by Kenny Basso. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kenny Basso. The network helps show where Kenny Basso may publish in the future.
Co-authors
The 23 scholars most cited alongside Kenny Basso, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 63 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 73 | |
| 2 | 2018 | 63 | |
| 3 | 2012 | 53 | |
| 4 | 2017 | 39 | |
| 5 | 2016 | 28 | |
| 6 | 2014 | 25 | |
| 7 | 2012 | 24 | |
| 8 | 2016 | 23 | |
| 9 | 2018 | 23 | |
| 10 | 2016 | 22 | |
| 11 | 2016 | 19 | |
| 12 | 2017 | 18 | |
| 13 | 2015 | 17 | |
| 14 | 2018 | 16 | |
| 15 | 2019 | 15 | |
| 16 | 2017 | 14 | |
| 17 | 2016 | 14 | |
| 18 | 1999 | 12 | |
| 19 | 2015 | 12 | |
| 20 | 2018 | 11 |
About Kenny Basso
Kenny Basso is a scholar working on Organizational Behavior and Human Resource Management, Information Systems and Management, Marketing, Sociology and Political Science and Political Science and International Relations, having authored 63 papers that have together received 638 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (24 papers), Business and Management Studies (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Retail Behavior Studies (11 papers), Education and Public Policy (6 papers), Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Market Behavior and Pricing (5 papers). The work is most often cited by research in Marketing (317 citations), Information Systems and Management (153 citations), Organizational Behavior and Human Resource Management (222 citations), Sociology and Political Science (272 citations) and Tourism, Leisure and Hospitality Management (7 citations). Kenny Basso has collaborated with scholars based in Brazil, United States and Switzerland. Frequent co-authors include Cristiane Pizzutti dos Santos, Lélis Balestrin Espartel, Márcia Dutra de Barcellos, José Mauro da Costa Hernandez, Isadora do Carmo Stangherlin, Carlos Costa, Carla Maria Dal Sasso Freitas, Yves Van Vaerenbergh, Carlos Alberto Vargas Rossi and Vítor Francisco Dalla Corte. Their work appears in journals such as Journal of Services Marketing, Journal of Consumer Behaviour, The Journal of Marketing Theory and Practice, Journal of Retailing and Consumer Services and International Journal of Retail & Distribution Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.