K. Sridhar Moorthy
- Marketing top 0.5%
- Consumer Market Behavior and Pricing 10
- Management Information Systems top 0.5%
- Supply Chain and Inventory Management 1
- Strategy and Management top 0.5%
- Digital Platforms and Economics 5
- Business Strategy and Innovation 1
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- Game Theory and Applications 1
- Economics and Econometrics top 1%
- Merger and Competition Analysis 9
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- Social and Behavioral Studies 1
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- Wine Industry and Tourism 1
- Co-authors
- Ivan PngPhilip KotlerGary L. Lilien
- Partner nations
- United States
In The Last Decade
K. Sridhar Moorthy
12 papers receiving 2.3k citations
Hit Papers
Peers
Comparison fields: 5 of 78
- Marketing 1.6k
- Management Information Systems 936
- Strategy and Management 1.4k
- Management Science and Operations Research 695
- Economics and Econometrics 868
Countries citing papers authored by K. Sridhar Moorthy
This map shows the geographic impact of K. Sridhar Moorthy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by K. Sridhar Moorthy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites K. Sridhar Moorthy more than expected).
Fields of papers citing papers by K. Sridhar Moorthy
This network shows the impact of papers produced by K. Sridhar Moorthy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by K. Sridhar Moorthy. The network helps show where K. Sridhar Moorthy may publish in the future.
Co-authorship network
The 3 scholars most cited alongside K. Sridhar Moorthy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1993 | 59 | |
| 2 | 1993 | 24 | |
| 3 | 1992 | 388 | |
| 4 | Marketing Models (Маркетинговые модели) | 1992 | 28 |
| 5 | Product and Price Competition in a Duopolybreakdown → | 1988 | 627 |
| 6 | 1988 | 290 | |
| 7 | 1987 | 5 | |
| 8 | 1987 | 279 | |
| 9 | 1985 | 137 | |
| 10 | 1985 | 11 | |
| 11 | Market Segmentation, Self-Selection, and Product Line Designbreakdown → | 1984 | 571 |
| 12 | 1984 | 4 | |
| 13 | Market segmentation through product differentiation | 1982 | 2 |
About K. Sridhar Moorthy
K. Sridhar Moorthy is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Strategy and Management, having authored 13 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (10 papers), Merger and Competition Analysis (9 papers), Digital Platforms and Economics (5 papers), Supply Chain and Inventory Management (1 paper), Social and Behavioral Studies (1 paper), Business Strategy and Innovation (1 paper), Game Theory and Applications (1 paper) and Wine Industry and Tourism (1 paper). The work is most often cited by research in Marketing (1.6k citations), Management Information Systems (936 citations) and Strategy and Management (1.4k citations). K. Sridhar Moorthy has collaborated with scholars based in United States. Frequent co-authors include Ivan Png, Philip Kotler and Gary L. Lilien.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.