Paula Fitzgerald Bone

2.6k total citations · 1 hit paper
28 papers, 1.9k citations indexed

About

Paula Fitzgerald Bone is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Paula Fitzgerald Bone has authored 28 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Strategy and Management. Recurrent topics in Paula Fitzgerald Bone's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Pharmaceutical industry and healthcare (3 papers). Paula Fitzgerald Bone is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Pharmaceutical industry and healthcare (3 papers). Paula Fitzgerald Bone collaborates with scholars based in United States and Thailand. Paula Fitzgerald Bone's co-authors include Pam Scholder Ellen, Karen Russo France, Terence A. Shimp, Subhash Sharma, S. C. Sharma, Elnora W. Stuart, Jeremy Kees, John Kozup, Kathryn J. Aikin and Richard A. Riley and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Paula Fitzgerald Bone

28 papers receiving 1.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Word-of-mouth effects on short-term and long-term product judgments

1995 507 citations Paula Fitzgerald Bone profile →

Peers

Countries citing papers authored by Paula Fitzgerald Bone

Since Specialization

Citations

This map shows the geographic impact of Paula Fitzgerald Bone's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paula Fitzgerald Bone with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paula Fitzgerald Bone more than expected).

Fields of papers citing papers by Paula Fitzgerald Bone

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Paula Fitzgerald Bone. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paula Fitzgerald Bone. The network helps show where Paula Fitzgerald Bone may publish in the future.

Co-authorship network of co-authors of Paula Fitzgerald Bone

This figure shows the co-authorship network connecting the top 25 collaborators of Paula Fitzgerald Bone. A scholar is included among the top collaborators of Paula Fitzgerald Bone based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Paula Fitzgerald Bone. Paula Fitzgerald Bone is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	On Break‐up Clichés Guiding Health Literacy's Future 2009 ·Journal of Consumer Affairs ·Paula Fitzgerald Bone, Karen Russo France, Kathryn J. Aikin	11
2	Conveying level of science: Tests of iconic and comparative formats 2009 ·Marketing Letters ·Karen Russo France, Paula Fitzgerald Bone	3
3	Toward a General Model of Consumer Empowerment and Welfare in Financial Markets with an Application to Mortgage Servicers 2008 ·Journal of Consumer Affairs ·Paula Fitzgerald Bone	30
4	Stained by the Label? Stigma and the Case of Genetically Modified Foods 2008 ·Journal of Public Policy & Marketing ·Pam Scholder Ellen, Paula Fitzgerald Bone	33
5	A Multifirm Analysis of Slotting Fees 2006 ·Journal of Public Policy & Marketing ·Paula Fitzgerald Bone, Karen Russo France, Richard A. Riley	6
6	International Harmonization of Food and Nutrition Regulation: The Good and the Bad 2003 ·Journal of Public Policy & Marketing ·Paula Fitzgerald Bone, Karen Russo France	11
7	Package Graphics and Consumer Product Beliefs 2001 ·Journal of Business and Psychology ·Paula Fitzgerald Bone, Karen Russo France	60
8	Packaging Ethics: Perceptual Differences among Packaging Professionals, Brand Managers and Ethically-interested Consumers 2000 ·Journal of Business Ethics ·Paula Fitzgerald Bone, (unknown)	48
9	Scents in the marketplace: explaining a fraction of olfaction 1999 ·Journal of Retailing ·Paula Fitzgerald Bone, Pam Scholder Ellen	196
10	How Well Do Young People Follow the Label? An Investigation of Four Classes of Over-the-Counter Drugs 1998 ·Journal of Public Policy & Marketing ·Pam Scholder Ellen, Paula Fitzgerald Bone, Elnora W. Stuart	25
11	Moral Reflections in Marketing 1998 ·Journal of Macromarketing ·Paula Fitzgerald Bone, (unknown)	14
12	Small Businesses and Comparison Advertising Strategies: Is it Worth the Risk? 1996 ·Journal of Small Business Strategy ·Paula Fitzgerald Bone	2
13	Determinants of Word-Of-Mouth Communications During Product Consumption 1992 ·ACR North American Advances ·Paula Fitzgerald Bone	84
14	Olfaction as a cue for product quality 1992 ·Marketing Letters ·Paula Fitzgerald Bone, (unknown)	124
15	Ethical Dilemmas in Packaging: Beliefs of Packaging Professionals 1992 ·Journal of Macromarketing ·Paula Fitzgerald Bone, (unknown)	18
16	The Generation and Consequences of Communication-Evoked Imagery 1992 ·Journal of Consumer Research ·Paula Fitzgerald Bone, Pam Scholder Ellen	282
17	Measuring Communication-Evoked Imagery Processing 1991 ·ACR North American Advances ·Pam Scholder Ellen, Paula Fitzgerald Bone	47
18	The Effect of Imagery Processing and Imagery Content on Behavioral Intentions 1990 ·ACR North American Advances ·Paula Fitzgerald Bone, Pam Scholder Ellen	22
19	Assimilation and Contrast Effects in Product Performance Perceptions: Implications for Public Policy 1990 ·Journal of Public Policy & Marketing ·Paula Fitzgerald Bone, Terence A. Shimp, Subhash Sharma	10
20	A Comment on “Relationship between Source Expertise and Source Similarity in an Advertising Context” 1986 ·Journal of Advertising ·Paula Fitzgerald Bone, Pam Scholder Ellen, Richard W. Easley, (unknown)	5

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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