Outi Niininen

905 total citations · 1 hit paper
20 papers, 610 citations indexed

About

Outi Niininen is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Outi Niininen has authored 20 papers receiving a total of 610 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Outi Niininen's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (6 papers). Outi Niininen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (6 papers). Outi Niininen collaborates with scholars based in Australia, United Kingdom and Finland. Outi Niininen's co-authors include Stephen Singaraju, Michael Riley, Edith Szivás, Gillian Sullivan Mort, Quan Nguyen, Dimitrios Buhalis, Roger March, David Airey, Teck‐Yong Eng and Michael Riley and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management.

In The Last Decade

Outi Niininen

18 papers receiving 548 citations

Hit Papers

Consumer Responses to AI-Generated Charitable Giving Ads 2023 2026 2024 2025 2023 25 50 75
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Consumer Responses to AI-Generated Charitable Giving Ads
    2023 77 citations Stephen Singaraju, Outi Niininen et al. Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Outi Niininen Australia 11 442 266 184 83 58 20 610
Ahmad Azmi M. Ariffin Malaysia 14 547 1.2× 332 1.2× 342 1.9× 42 0.5× 51 0.9× 47 802
Luís J. Callarisa-Fiol Spain 11 582 1.3× 376 1.4× 261 1.4× 108 1.3× 34 0.6× 24 798
Eva Martín-Fuentes Spain 16 553 1.3× 348 1.3× 124 0.7× 74 0.9× 25 0.4× 40 688
Carmen Pérez Cabañero Spain 13 300 0.7× 184 0.7× 174 0.9× 65 0.8× 32 0.6× 28 534
Ahmet Uşaklı Türkiye 7 708 1.6× 502 1.9× 250 1.4× 63 0.8× 46 0.8× 12 903
Nuria Huete-Alcocer Spain 10 469 1.1× 184 0.7× 84 0.5× 77 0.9× 46 0.8× 24 632
Brendan T. Chen Taiwan 13 379 0.9× 189 0.7× 200 1.1× 56 0.7× 110 1.9× 27 587
Han Shen China 12 456 1.0× 265 1.0× 150 0.8× 87 1.0× 59 1.0× 25 632
Dolores M. Frías Spain 10 504 1.1× 269 1.0× 168 0.9× 161 1.9× 30 0.5× 11 623
Shanshan Qi Hong Kong 11 662 1.5× 319 1.2× 180 1.0× 221 2.7× 39 0.7× 28 834

Countries citing papers authored by Outi Niininen

Since Specialization
Citations

This map shows the geographic impact of Outi Niininen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Outi Niininen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Outi Niininen more than expected).

Fields of papers citing papers by Outi Niininen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Outi Niininen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Outi Niininen. The network helps show where Outi Niininen may publish in the future.

Co-authorship network of co-authors of Outi Niininen

This figure shows the co-authorship network connecting the top 25 collaborators of Outi Niininen. A scholar is included among the top collaborators of Outi Niininen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Outi Niininen. Outi Niininen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Niininen, Outi, et al.. (2025). The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions. Corporate Social Responsibility and Environmental Management. 33(2). 2360–2383.
2.
D’Souza, Clare, Vanessa Apaolaza, Patrick Hartmann, & Outi Niininen. (2025). Beyond the plate: Social representation and future thinking in 3D food choices. Future Foods. 12. 100713–100713.
3.
D’Souza, Clare, et al.. (2024). Online impulse purchases versus planned purchases and the role of visual attributes. Journal of Global Fashion Marketing. 15(4). 504–522. 5 indexed citations
4.
Singaraju, Stephen, et al.. (2023). Consumer Responses to AI-Generated Charitable Giving Ads. Journal of Advertising. 52(4). 486–503. 77 indexed citations breakdown →
5.
Niininen, Outi. (2022). Social Media for Progressive Public Relations. 4 indexed citations
6.
Singaraju, Stephen, et al.. (2022). Consumer biases in the perception of organizational greed. International Journal of Consumer Studies. 47(2). 767–783. 2 indexed citations
7.
Niininen, Outi. (2021). Contemporary Issues in Digital Marketing. Jyväskylä University Digital Archive (University of Jyväskylä). 2 indexed citations
8.
Singaraju, Stephen, Quan Nguyen, Outi Niininen, & Gillian Sullivan Mort. (2016). Social media and value co-creation in multi-stakeholder systems: A resource integration approach. Industrial Marketing Management. 54. 44–55. 133 indexed citations
9.
Murphy, Peter & Outi Niininen. (2010). Short-break Holidays: A Competitive Destination Strategy. 1065. 13 indexed citations
10.
Niininen, Outi, et al.. (2008). Crisis Management—. Journal of Travel & Tourism Marketing. 23(2-4). 191–202. 8 indexed citations
11.
Niininen, Outi, Dimitrios Buhalis, & Roger March. (2007). Customer empowerment in tourism through consumer centric marketing (CCM). Qualitative Market Research An International Journal. 10(3). 265–281. 87 indexed citations
12.
Niininen, Outi, Sameer Hosany, Yüksel Ekinci, & David Airey. (2007). Building a Place Brand: A Case Study of Surrey Hills. Tourism Analysis. 12(5). 371–385. 10 indexed citations
13.
Airey, David, et al.. (2006). Towards a theory of visitors' evaluation of historical districts as tourism destinations: Frameworks and methods. Journal of Business Research. 60(4). 396–400. 13 indexed citations
14.
Khosla, Rajiv, Outi Niininen, Geoffrey I. Crouch, Roger March, & Hugh Wilkins. (2006). Towards the Design of Human-Centred e-Tourism Systems. Griffith Research Online (Griffith University, Queensland, Australia). 1 indexed citations
15.
Eng, Teck‐Yong & Outi Niininen. (2005). An integrative approach to diagnosing service quality of public parks. Journal of Services Marketing. 19(2). 70–80. 22 indexed citations
16.
Airey, David, et al.. (2005). Visitors’ evaluation of an historical district: Repertory Grid Analysis and Laddering Analysis with photographs. Tourism Management. 27(3). 420–436. 43 indexed citations
17.
Niininen, Outi, et al.. (2005). Crisis management for tourism : a case study of the Greek passenger shipping industry. 2 indexed citations
18.
Niininen, Outi, Edith Szivás, & Michael Riley. (2004). Destination loyalty and repeat behaviour: an application of optimum stimulation measurement. International Journal of Tourism Research. 6(6). 439–447. 111 indexed citations
19.
Niininen, Outi & Michael Riley. (2003). TOWARDS THE CONCEPTUALIZATION OF TOURISM DESTINATION LOYALTY. Tourism Analysis. 8(2). 243–246. 21 indexed citations
20.
Riley, Michael, et al.. (2001). The case for process approaches in loyalty research in tourism. International Journal of Tourism Research. 3(1). 23–32. 56 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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