Ou Wang

1.4k citations
36 papers · 1.1k · h-index 21

Impact in

  • Marketing top 2%
    • Consumer Retail Behavior Studies
    • Consumer Behavior in Brand Consumption and Identification
    • Environmental Sustainability in Business
    • Food Waste Reduction and Sustainability
    • Culinary Culture and Tourism

Papers in

    • Culinary Culture and Tourism 10
    • Food Waste Reduction and Sustainability 4
    • Proteins in Food Systems 4
    • Consumer Behavior in Brand Consumption and Identification 7
    • Consumer Retail Behavior Studies 5
    • Environmental Sustainability in Business 4

Ou Wang

35 papers receiving 1.0k citations

Peers

Ou Wang
Comparison fields: 5 of 129
  • Marketing 298
  • Food Science 380
  • Tourism, Leisure and Hospitality Management 28
  • Business and International Management 26
  • Information Systems and Management 72
Replace Anne O. Peschel with:
Anne O. Peschel Denmark
Piritta Lampila Finland
A.I.A. Costa Portugal
Sean B. Cash United States
Angela Bearth Switzerland
Biagia De Devitiis Italy
Angelika Ploeger Germany
Carla Cavallo Italy
Sven Anders Canada
Rosaria Viscecchia Italy
Ou Wang relative to Anne O. Peschel Denmark Anne O. Peschel's profile →
Citations per field
00.5×
Anne O. Peschel · 1×
Citations per year

Countries citing papers authored by Ou Wang

Since Specialization
Citations

This map shows the geographic impact of Ou Wang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ou Wang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ou Wang more than expected).

Fields of papers citing papers by Ou Wang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ou Wang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ou Wang. The network helps show where Ou Wang may publish in the future.

Co-authors

The 25 scholars most cited alongside Ou Wang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Ou Wang Line = papers co-authored together Ou Wang links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.

#Work
1 2020107
2 202198
3 201885
4 201482
5 202368
6 201262
7 201554
8 200751
9 201934
10 202231
11 201631
12 201229
13 201629
14 202126
15 201825
16 202124
17 201824
18 202324
19 202423
20 202222

About Ou Wang

Ou Wang is a scholar working on Food Science, Marketing, Plant Science, Sociology and Political Science and Management, Monitoring, Policy and Law, having authored 36 papers that have together received 1.1k indexed citations. Recurring topics across this work include Culinary Culture and Tourism (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Organic Food and Agriculture (6 papers), Consumer Retail Behavior Studies (5 papers), Food Waste Reduction and Sustainability (4 papers), Environmental Sustainability in Business (4 papers), Digital Marketing and Social Media (4 papers) and Proteins in Food Systems (4 papers). The work is most often cited by research in Marketing (298 citations), Food Science (380 citations), Tourism, Leisure and Hospitality Management (28 citations), Business and International Management (26 citations) and Information Systems and Management (72 citations). Ou Wang has collaborated with scholars based in New Zealand, China and Canada. Frequent co-authors include Simon Somogyi, Frank Scrimgeour, Xavier Gellynck, Wim Verbeke, Shengbao Cai, Sylvain Charlebois, Lei Zhao, Liang Zhao, Hans De Steur and Baoping Ji. Their work appears in journals such as British Food Journal, Food Quality and Preference, Appetite, Food Research International and Obesity Research & Clinical Practice.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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