Rajendra Mulye

414 total citations
17 papers, 306 citations indexed

About

Rajendra Mulye is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Rajendra Mulye has authored 17 papers receiving a total of 306 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 10 papers in Marketing and 3 papers in Information Systems and Management. Recurrent topics in Rajendra Mulye's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). Rajendra Mulye is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). Rajendra Mulye collaborates with scholars based in Australia, Spain and Denmark. Rajendra Mulye's co-authors include Kaleel Rahman, G Laud, Ingo Oswald Karpen, Stewart Adam, Kenneth R. Deans, Dayananda Palihawadana, Arnold Japutra, John Rickard, Tim R. L. Fry and Kate Westberg and has published in prestigious journals such as Journal of Retailing and Consumer Services, British Food Journal and Journal of Behavioral Decision Making.

In The Last Decade

Rajendra Mulye

15 papers receiving 278 citations

Peers

Rajendra Mulye

MARKE

SPS

OBHRM

ISM

Heng‐Hui Wu Taiwan

Éric Vernette France

Richard L. Flight United States

Sanjeev Varshney India

Aaron Gazley New Zealand

Sojung Kim South Korea

Anandakuttan B. Unnithan India

Cecilia Lindh Sweden

Sandipan Sen United States

Xiaorong Fu China

Heng‐Hui Wu Taiwan

Rajendra Mulye

153 ×0.9

MARKE

168 ×1.1

SPS

53 ×0.7

OBHRM

38 ×0.8

ISM

79 ×1.8

Citations per year, relative to Rajendra Mulye Rajendra Mulye (= 1×) peers Heng‐Hui Wu

Countries citing papers authored by Rajendra Mulye

Since Specialization

Citations

This map shows the geographic impact of Rajendra Mulye's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajendra Mulye with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajendra Mulye more than expected).

Fields of papers citing papers by Rajendra Mulye

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rajendra Mulye. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rajendra Mulye. The network helps show where Rajendra Mulye may publish in the future.

Co-authorship network of co-authors of Rajendra Mulye

This figure shows the co-authorship network connecting the top 25 collaborators of Rajendra Mulye. A scholar is included among the top collaborators of Rajendra Mulye based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rajendra Mulye. Rajendra Mulye is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Mulye, Rajendra, et al.. (2023). How do consumers interact with social media influencers in extraordinary times?. Journal of Research in Interactive Marketing. 18(3). 333–348. 23 indexed citations

Mulye, Rajendra, et al.. (2022). Eating for the soul: a netnographic study of the ethical motives for organic food consumption. British Food Journal. 124(12). 4868–4887. 11 indexed citations

Mulye, Rajendra, et al.. (2022). Cancel culture and the consumer: A strategic marketing perspective. Journal of Strategic Marketing. 31(5). 1071–1086. 23 indexed citations

Mulye, Rajendra, et al.. (2021). Consumer resource integration in the subsistence marketplace: A comparative study of urban and rural consumers. Journal of Consumer Affairs. 55(2). 715–733. 6 indexed citations

Mulye, Rajendra, et al.. (2018). Who is the attached endorser? An examination of the attachment-endorsement spectrum. Journal of Retailing and Consumer Services. 43. 242–250. 44 indexed citations

Mulye, Rajendra, et al.. (2018). A strategic view of celebrity endorsements through the attachment lens. Journal of Strategic Marketing. 28(5). 434–454. 33 indexed citations

Mulye, Rajendra, et al.. (2015). Explaining Public Support for Climate Change Mitigation Policies – An Analytical Framework. 6(1). 201–222. 1 indexed citations

Laud, G, Ingo Oswald Karpen, Rajendra Mulye, & Kaleel Rahman. (2015). The role of embeddedness for resource integration. Marketing Theory. 15(4). 509–543. 68 indexed citations

Rahman, Kaleel, Rajendra Mulye, & G Laud. (2013). Fakes and fashion: Understanding counterfeit crisis in the Middle East. eCite Digital Repository (University of Tasmania). 1 indexed citations

10.

Laud, G, Rajendra Mulye, & Kaleel Rahman. (2011). Use of embedded brand community networks for brand co-creation. RMIT Research Repository (RMIT University Library).

11.

Mulye, Rajendra, et al.. (2010). Country of origin effect and employer attractiveness: A missing link. RMIT Research Repository (RMIT University Library). 4 indexed citations

12.

Mulye, Rajendra, et al.. (2009). Using Internet-Enabled Mobile Phones to Enhance Large Class Student Engagement: Lessons Learned. 2(5). 109–122. 2 indexed citations

13.

Adam, Stewart, Rajendra Mulye, Kenneth R. Deans, & Dayananda Palihawadana. (2002). E‐marketing in perspective: a three country comparison of business use of the Internet. Marketing Intelligence & Planning. 20(4). 243–251. 41 indexed citations

14.

Adam, Stewart, Rajendra Mulye, Kenneth R. Deans, & Dayananda Palihawadana. (2001). A three country comparison of internet marketing. Deakin Research Online (Deakin University). 1–7. 2 indexed citations

15.

Mulye, Rajendra. (1998). An empirical comparison of three variants of the AHP and two variants of conjoint analysis. Journal of Behavioral Decision Making. 11(4). 263–280. 34 indexed citations

16.

Mulye, Rajendra, et al.. (1997). Some Evidence of Consumer Ethnocentrism in Australia. Journal of Management & Organization. 3(2). 1–11. 11 indexed citations

17.

Mulye, Rajendra, et al.. (1997). Some Evidence of Consumer Ethnocentrism in Australia. Journal of Management & Organization. 3(2). 1–11. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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