Rajendra Mulye
- Marketing top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 10%
- Information Systems and Management top 10%
- Strategy and Management
- Co-authors
- Kaleel RahmanG LaudIngo Oswald KarpenStewart AdamKenneth R. DeansDayananda PalihawadanaArnold JaputraJohn Rickard
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Digital Marketing and Social Media (6 papers)Customer Service Quality and Loyalty (3 papers)
In The Last Decade
Rajendra Mulye
15 papers receiving 278 citations
Peers
Comparison fields: 5 of 63
- Marketing 162
- Sociology and Political Science 159
- Organizational Behavior and Human Resource Management 72
- Information Systems and Management 50
- Strategy and Management 44
Countries citing papers authored by Rajendra Mulye
This map shows the geographic impact of Rajendra Mulye's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajendra Mulye with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajendra Mulye more than expected).
Fields of papers citing papers by Rajendra Mulye
This network shows the impact of papers produced by Rajendra Mulye. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rajendra Mulye. The network helps show where Rajendra Mulye may publish in the future.
Co-authorship network of co-authors of Rajendra Mulye
This figure shows the co-authorship network connecting the top 25 collaborators of Rajendra Mulye. A scholar is included among the top collaborators of Rajendra Mulye based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rajendra Mulye. Rajendra Mulye is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 23 | |
| 2 | 11 | |
| 3 | 23 | |
| 4 | 6 | |
| 5 | 44 | |
| 6 | 33 | |
| 7 | 1 | |
| 8 | 68 | |
| 9 | Fakes and fashion: Understanding counterfeit crisis in the Middle East | 1 |
| 10 | Use of embedded brand community networks for brand co-creation | 0 |
| 11 | Country of origin effect and employer attractiveness: A missing link | 4 |
| 12 | 2 | |
| 13 | 41 | |
| 14 | A three country comparison of internet marketing | 2 |
| 15 | 34 | |
| 16 | 11 | |
| 17 | 2 |
About Rajendra Mulye
Rajendra Mulye is a scholar working on Marketing, Business and International Management and Information Systems and Management, having authored 17 papers that have together received 306 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). The work is most often cited by research in Marketing (162 citations), Business and International Management (18 citations) and Information Systems and Management (50 citations). Rajendra Mulye has collaborated with scholars based in Australia, Spain and Denmark. Frequent co-authors include Kaleel Rahman, G Laud, Ingo Oswald Karpen, Stewart Adam, Kenneth R. Deans, Dayananda Palihawadana, Arnold Japutra, John Rickard, Tim R. L. Fry and Kate Westberg. Their work appears in journals such as Journal of Retailing and Consumer Services, British Food Journal and Journal of Behavioral Decision Making.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.