Nisreen Ameen

3.8k total citations · 4 hit papers
49 papers, 2.4k citations indexed

About

Nisreen Ameen is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Nisreen Ameen has authored 49 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 16 papers in Information Systems and Management and 14 papers in Marketing. Recurrent topics in Nisreen Ameen's work include Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (16 papers) and Customer Service Quality and Loyalty (9 papers). Nisreen Ameen is often cited by papers focused on Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (16 papers) and Customer Service Quality and Loyalty (9 papers). Nisreen Ameen collaborates with scholars based in United Kingdom, France and Oman. Nisreen Ameen's co-authors include Ali Tarhini, Amitabh Anand, Mahmood Shah, Alexander Reppel, Justin Paul, Sameer Hosany, Robert Willis, Nnamdi O. Madichie, Jun‐Hwa Cheah and Masaaki Kotabe and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Production Economics.

In The Last Decade

Nisreen Ameen

49 papers receiving 2.3k citations

Hit Papers

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What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer experiences in the age of artificial intelligence

2020 422 citations Nisreen Ameen, Ali Tarhini et al. Computers in Human Behavior profile →
Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization

2022 235 citations Nisreen Ameen et al. Journal of Business Research profile →
Toward advancing theory on creativity in marketing and artificial intelligence

2022 119 citations Nisreen Ameen, Gagan Deep Sharma et al. Psychology and Marketing profile →
The authentic virtual influencer: Authenticity manifestations in the metaverse

2023 108 citations Bernadett Köles, Alice Audrezet et al. Journal of Business Research profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Nisreen Ameen	1.0k	701	700	444	259	49	2.4k
Raquel Benbunan‐Fich	1.3k 1.2×	506 0.7×	972 1.4×	398 0.9×	394 1.5×	92	3.4k
Chuan‐Hoo Tan	1.3k 1.3×	603 0.9×	805 1.1×	283 0.6×	250 1.0×	102	2.3k
Noor Ismawati Jaafar	1.6k 1.6×	471 0.7×	1.0k 1.5×	316 0.7×	285 1.1×	79	3.1k
Brijesh Sivathanu	947 0.9×	590 0.8×	883 1.3×	903 2.0×	209 0.8×	43	2.8k
Chee‐Wee Tan	658 0.6×	413 0.6×	559 0.8×	309 0.7×	316 1.2×	105	2.0k
Sujeet Kumar Sharma	833 0.8×	394 0.6×	864 1.2×	454 1.0×	302 1.2×	27	2.2k
Jyoti Choudrie	770 0.7×	335 0.5×	905 1.3×	313 0.7×	261 1.0×	111	2.6k
Rajasshrie Pillai	742 0.7×	432 0.6×	596 0.9×	826 1.9×	153 0.6×	34	2.2k
Kirk Plangger	1.9k 1.8×	1.0k 1.5×	734 1.0×	414 0.9×	449 1.7×	66	3.6k
Sulin Ba	1.3k 1.3×	859 1.2×	886 1.3×	251 0.6×	279 1.1×	70	2.8k

Countries citing papers authored by Nisreen Ameen

Since Specialization

Citations

This map shows the geographic impact of Nisreen Ameen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nisreen Ameen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nisreen Ameen more than expected).

Fields of papers citing papers by Nisreen Ameen

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nisreen Ameen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nisreen Ameen. The network helps show where Nisreen Ameen may publish in the future.

Co-authorship network of co-authors of Nisreen Ameen

This figure shows the co-authorship network connecting the top 25 collaborators of Nisreen Ameen. A scholar is included among the top collaborators of Nisreen Ameen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nisreen Ameen. Nisreen Ameen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Audrezet, Alice, Bernadett Köles, Julie Guidry Moulard, Nisreen Ameen, & Brad McKenna. (2025). Virtual influencers: Definition and future research directions. Journal of Business Research. 200. 115647–115647. 2 indexed citations

Ameen, Nisreen & Shlomo Y. Tarba. (2025). Organisational agility for new industrial marketing management models in turbulent times. Industrial Marketing Management. 1 indexed citations

Ameen, Nisreen, et al.. (2024). How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses. Psychology and Marketing. 41(12). 3124–3143. 17 indexed citations

Ameen, Nisreen, Margherita Pagani, Eleonora Pantano, et al.. (2024). The Rise of Human–Machine Collaboration: Managers’ Perceptions of Leveraging Artificial Intelligence for Enhanced B2B Service Recovery. British Journal of Management. 36(1). 91–109. 10 indexed citations

Ameen, Nisreen, Shlomo Y. Tarba, Jun‐Hwa Cheah, Senmao Xia, & Gagan Deep Sharma. (2024). Coupling Artificial Intelligence Capability and Strategic Agility for Enhanced Product and Service Creativity. British Journal of Management. 35(4). 1916–1934. 38 indexed citations

Ameen, Nisreen, et al.. (2024). Exploring how mumpreneurs use digital platforms' algorithms and mechanisms to generate different types of value. Information Systems Journal. 34(6). 1935–1962. 9 indexed citations

Köles, Bernadett, Alice Audrezet, Julie Guidry Moulard, Nisreen Ameen, & Brad McKenna. (2023). The authentic virtual influencer: Authenticity manifestations in the metaverse. Journal of Business Research. 170. 114325–114325. 108 indexed citations breakdown →

Ameen, Nisreen, Sameer Hosany, & Babak Taheri. (2023). Generation Z's psychology and new‐age technologies: Implications for future research. Psychology and Marketing. 40(10). 2029–2040. 50 indexed citations

Xia, Senmao, et al.. (2023). When will employees accept remote working? The impact of gender and internet skills. Journal of Innovation & Knowledge. 8(3). 100402–100402. 7 indexed citations

10.

Ameen, Nisreen, Gagan Deep Sharma, Shlomo Y. Tarba, Amar Rao, & Ritika Chopra. (2022). Toward advancing theory on creativity in marketing and artificial intelligence. Psychology and Marketing. 39(9). 1802–1825. 119 indexed citations breakdown →

11.

Mason, Michela C., et al.. (2022). Glued to your phone? Generation Z's smartphone addiction and online compulsive buying. Computers in Human Behavior. 136. 107404–107404. 68 indexed citations

12.

Ameen, Nisreen, et al.. (2021). The impact of service quality, trust and satisfaction on young citizen loyalty towards government e-services. Information Technology and People. 35(4). 1239–1270. 61 indexed citations

13.

Ameen, Nisreen, Nnamdi O. Madichie, & Amitabh Anand. (2021). Between Handholding and Hand-held Devices: Marketing Through Smartphone Innovation and Women’s Entrepreneurship in Post Conflict Economies in Times of Crisis. Information Systems Frontiers. 25(1). 401–423. 13 indexed citations

14.

Ameen, Nisreen, Ali Tarhini, Alexander Reppel, & Amitabh Anand. (2020). Customer experiences in the age of artificial intelligence. Computers in Human Behavior. 114. 106548–106548. 422 indexed citations breakdown →

15.

Ameen, Nisreen & Robert Willis. (2018). An Analysis Of The Moderating Effect Of Age On Smartphone Adoption And Use In The United Arab Emirates.. Journal of the Association for Information Systems. 1. 10 indexed citations

16.

Ameen, Nisreen & Robert Willis. (2018). A generalized model for smartphone adoption and use in an Arab context: A cross-country comparison. Information Systems Management. 35(3). 254–274. 12 indexed citations

17.

Ameen, Nisreen & Robert Willis. (2016). An Investigation of the Challenges Facing the Mobile Telecommunications Industry in United Arab Emirates from the Young Consumers' Perspective. RePEc: Research Papers in Economics. 1 indexed citations

18.

Ameen, Nisreen, Robert Willis, & Media Noori Abdullah. (2016). An Investigation of the Adoption of Educational Technology in Iraqi Higher Education: Evidence from Salahaddin University.. Journal of the Association for Information Systems. 7. 2 indexed citations

19.

Ameen, Nisreen & Rob Willis. (2016). The use of mobile phones to support women’s entrepreneurship in the Arab countries. International Journal of Gender and Entrepreneurship. 8(4). 424–445. 29 indexed citations

20.

Ameen, Nisreen, Robert Willis, & Brychan Thomas. (2015). Mobile Adoption in the Arab Countries: A Conceptual Framework.. 1. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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