Senmao Xia

1.7k citations
49 papers · 1.1k indexed · 2 hit papers · h-index 17

Impact in

  • Marketing top 5%
    • Environmental Sustainability in Business
    • Consumer Behavior in Brand Consumption and Identification
    • Sustainable Supply Chain Management
    • Innovation and Knowledge Management

Papers in

Senmao Xia

48 papers receiving 1.1k citations

Hit Papers

The effect of different types of virtual influencers on consumers’ emotional attachment 2024 · 41 citations
41202020262022202450100150

Peers

Senmao Xia
Comparison fields: 5 of 95
  • Marketing 278
  • Strategy and Management 332
  • Business and International Management 38
  • Information Systems and Management 106
  • Management of Technology and Innovation 102
Replace Leandro Pereira with:
Leandro Pereira Portugal
Hossam Haddad Jordan
Włodzimierz Sroka Poland
Muhammad Hashim Pakistan
Adnan Khan China
Daniel Ofori Ghana
Iftikhar Hussain Pakistan
Lara Penco Italy
José Manuel Guaita Martínez Spain
José Moleiro Martins Portugal
Senmao Xia relative to Leandro Pereira Portugal Leandro Pereira's profile →
Citations per field
00.5×1.6×
Leandro Pereira · 1×
Citations per year

Countries citing papers authored by Senmao Xia

Since Specialization
Citations

This map shows the geographic impact of Senmao Xia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Senmao Xia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Senmao Xia more than expected).

Fields of papers citing papers by Senmao Xia

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Senmao Xia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Senmao Xia. The network helps show where Senmao Xia may publish in the future.

Co-authorship network

The 25 scholars most cited alongside Senmao Xia, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Senmao Xia Line = papers co-authored together Senmao Xia links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20253
2 20252
3 20250
4 202410
5 20242
6 202438
7 20242
8
The effect of different types of virtual influencers on consumers’ emotional attachment
Hit paper breakdown →
202441
9 20237
10 20225
11 202216
12 20226
13 202129
14 20213
15 20216
16 202013
17 202012
18 20196
19 201927
20 20131

About Senmao Xia

Senmao Xia is a scholar working on Strategy and Management, Management of Technology and Innovation, Management Information Systems, Marketing and Economics and Econometrics, having authored 49 papers that have together received 1.1k indexed citations. Recurring topics across this work include Sustainable Supply Chain Management (11 papers), Innovation and Knowledge Management (8 papers), Energy, Environment, Economic Growth (7 papers), Innovation Policy and R&D (6 papers), Supply Chain and Inventory Management (6 papers), Entrepreneurship Studies and Influences (5 papers), Corporate Finance and Governance (5 papers) and Digital Marketing and Social Media (5 papers). The work is most often cited by research in Marketing (278 citations), Strategy and Management (332 citations), Business and International Management (38 citations), Information Systems and Management (106 citations) and Management of Technology and Innovation (102 citations). Senmao Xia has collaborated with scholars based in United Kingdom, China and United States. Frequent co-authors include Dongmei Cao, Maureen Meadows, Donna Wong, Ming K. Lim, Yu Xiong, Ji Yan, Fengwen Chen, Yu Yang, Jiayao Hu and Taihua Yan. Their work appears in journals such as Technovation, International Journal of Production Economics, Journal of Business Research, Frontiers in Psychology and International Journal of Environmental Research and Public Health.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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