Javier Oubiña

420 total citations
10 papers, 294 citations indexed

About

Javier Oubiña is a scholar working on Marketing, Economics and Econometrics and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Javier Oubiña has authored 10 papers receiving a total of 294 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 2 papers in Economics and Econometrics and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Javier Oubiña's work include Consumer Retail Behavior Studies (9 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Javier Oubiña is often cited by papers focused on Consumer Retail Behavior Studies (9 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Javier Oubiña collaborates with scholars based in Spain. Javier Oubiña's co-authors include Natalia Rubio, Nieves Villaseñor, José Luis Méndez, María Jesús Yagüe Guillén and Mónica Gómez Suárez and has published in prestigious journals such as Journal of Retailing and Consumer Services, Food Quality and Preference and Journal of Marketing Management.

In The Last Decade

Javier Oubiña

10 papers receiving 267 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Javier Oubiña Spain 9 239 73 69 41 39 10 294
Celina González Mieres Spain 6 197 0.8× 65 0.9× 78 1.1× 39 1.0× 40 1.0× 14 283
Nieves Villaseñor Spain 10 258 1.1× 154 2.1× 111 1.6× 44 1.1× 19 0.5× 12 330
Zachary William Anesbury Australia 10 237 1.0× 79 1.1× 40 0.6× 17 0.4× 38 1.0× 22 301
Tim Denison United Kingdom 5 224 0.9× 60 0.8× 145 2.1× 23 0.6× 16 0.4× 7 306
Dongdae Lee United States 6 291 1.2× 99 1.4× 77 1.1× 60 1.5× 30 0.8× 6 328
J.E.B.M. Steenkamp United States 8 217 0.9× 84 1.2× 147 2.1× 28 0.7× 40 1.0× 34 317
Maxwell Winchester Australia 12 150 0.6× 55 0.8× 39 0.6× 17 0.4× 16 0.4× 28 307
Frank Goedertier Belgium 6 230 1.0× 69 0.9× 72 1.0× 32 0.8× 28 0.7× 12 299
Isabelle Prim‐Allaz France 8 140 0.6× 63 0.9× 89 1.3× 74 1.8× 11 0.3× 36 238
Geraldine Fennell United States 6 241 1.0× 83 1.1× 54 0.8× 20 0.5× 69 1.8× 16 328

Countries citing papers authored by Javier Oubiña

Since Specialization
Citations

This map shows the geographic impact of Javier Oubiña's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Javier Oubiña with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Javier Oubiña more than expected).

Fields of papers citing papers by Javier Oubiña

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Javier Oubiña. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Javier Oubiña. The network helps show where Javier Oubiña may publish in the future.

Co-authorship network of co-authors of Javier Oubiña

This figure shows the co-authorship network connecting the top 25 collaborators of Javier Oubiña. A scholar is included among the top collaborators of Javier Oubiña based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Javier Oubiña. Javier Oubiña is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

10 of 10 papers shown
1.
Rubio, Natalia, Javier Oubiña, & Mónica Gómez Suárez. (2015). Understanding brand loyalty of the store brand’s customer base. Journal of Product & Brand Management. 24(7). 679–692. 20 indexed citations
2.
Rubio, Natalia, Nieves Villaseñor, & Javier Oubiña. (2014). Value and store brand identification in food products. British Food Journal. 116(6). 965–983. 8 indexed citations
3.
Rubio, Natalia, Nieves Villaseñor, & Javier Oubiña. (2014). Consumer identification with store brands: Differences between consumers according to their brand loyalty. BRQ Business Research Quarterly. 18(2). 111–126. 28 indexed citations
4.
Rubio, Natalia, Javier Oubiña, & Nieves Villaseñor. (2013). Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products. Food Quality and Preference. 32. 289–298. 96 indexed citations
5.
Méndez, José Luis, Javier Oubiña, & Natalia Rubio. (2011). The relative importance of brand‐packaging, price and taste in affecting brand preferences. British Food Journal. 113(10). 1229–1251. 36 indexed citations
6.
Méndez, José Luis, Javier Oubiña, & Natalia Rubio. (2008). Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market. Journal of Retailing and Consumer Services. 15(3). 144–155. 51 indexed citations
7.
Oubiña, Javier, Natalia Rubio, & María Jesús Yagüe Guillén. (2007). Effect of strategy, structure and performance variables on store brand market share. Journal of Marketing Management. 23(9-10). 1013–1035. 14 indexed citations
8.
Méndez, José Luis, Javier Oubiña, & Natalia Rubio. (2006). Explanatory factors regarding manufacturer brand price consistency. Journal of Product & Brand Management. 15(6). 402–411. 6 indexed citations
9.
Oubiña, Javier, Natalia Rubio, & María Jesús Yagüe Guillén. (2006). Relationships of retail brand manufacturers with retailers. The International Review of Retail Distribution and Consumer Research. 16(2). 257–275. 13 indexed citations
10.
Oubiña, Javier, Natalia Rubio, & María Jesús Yagüe Guillén. (2006). Strategic management of store brands: an analysis from the manufacturer's perspective. International Journal of Retail & Distribution Management. 34(10). 742–760. 22 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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