Zhenfeng Ma

518 total citations
16 papers, 386 citations indexed

About

Zhenfeng Ma is a scholar working on Sociology and Political Science, Marketing and Applied Psychology. According to data from OpenAlex, Zhenfeng Ma has authored 16 papers receiving a total of 386 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Applied Psychology. Recurrent topics in Zhenfeng Ma's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (4 papers) and Digital Marketing and Social Media (4 papers). Zhenfeng Ma is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (4 papers) and Digital Marketing and Social Media (4 papers). Zhenfeng Ma collaborates with scholars based in Canada, China and Pakistan. Zhenfeng Ma's co-authors include Zhiyong Yang, Mehdi Mourali, Laurette Dubé, Tripat Gill, Demetrios Vakratsas, Catherine Paquet, Guylaine Ferland, Marie‐Jeanne Kergoat, Marie Jeanne Kergoat and Aïda Faber and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Zhenfeng Ma

15 papers receiving 356 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Zhenfeng Ma Canada 7 195 154 81 56 42 16 386
Sekar Raju United States 12 260 1.3× 197 1.3× 127 1.6× 31 0.6× 7 0.2× 21 436
Hyun-Duck Kim South Korea 10 100 0.5× 149 1.0× 139 1.7× 128 2.3× 8 0.2× 29 425
Karen Nelson-Field Australia 6 130 0.7× 236 1.5× 21 0.3× 23 0.4× 50 1.2× 11 402
Lisa Watson Canada 5 230 1.2× 220 1.4× 129 1.6× 109 1.9× 8 0.2× 10 472
Minna Stenius Finland 8 71 0.4× 68 0.4× 44 0.5× 36 0.6× 18 0.4× 18 310
Rita Coelho do Vale Portugal 9 212 1.1× 65 0.4× 34 0.4× 42 0.8× 11 0.3× 12 328
Mirjam Tuk Netherlands 10 122 0.6× 179 1.2× 70 0.9× 56 1.0× 4 0.1× 21 355
Jung-Sup Bae South Korea 7 84 0.4× 141 0.9× 96 1.2× 45 0.8× 12 0.3× 40 295
Saba Salehi-Esfahani United States 8 102 0.5× 328 2.1× 51 0.6× 31 0.6× 24 0.6× 8 440
En Li Australia 14 100 0.5× 163 1.1× 20 0.2× 43 0.8× 6 0.1× 31 755

Countries citing papers authored by Zhenfeng Ma

Since Specialization
Citations

This map shows the geographic impact of Zhenfeng Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhenfeng Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhenfeng Ma more than expected).

Fields of papers citing papers by Zhenfeng Ma

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zhenfeng Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhenfeng Ma. The network helps show where Zhenfeng Ma may publish in the future.

Co-authorship network of co-authors of Zhenfeng Ma

This figure shows the co-authorship network connecting the top 25 collaborators of Zhenfeng Ma. A scholar is included among the top collaborators of Zhenfeng Ma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zhenfeng Ma. Zhenfeng Ma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
1.
Ma, Zhenfeng, et al.. (2024). Be careful of the sharp Edges! how and why circular versus angular shapes influence consumer adoption of new products. Journal of Business Research. 183. 114817–114817. 2 indexed citations
2.
Ma, Zhenfeng, et al.. (2024). When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types. Electronic Commerce Research. 26(1). 965–998. 1 indexed citations
3.
Ma, Zhenfeng, et al.. (2023). Social media sentiment polarization and its impact on product adoption. Marketing Letters. 34(3). 497–512. 3 indexed citations
4.
Gill, Tripat, et al.. (2020). How accessories add value to a platform: the role of innovativeness and nonalignability. European Journal of Marketing. 55(4). 1103–1129. 1 indexed citations
5.
6.
Ma, Zhenfeng, et al.. (2015). Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products. Journal of Marketing Research. 52(3). 309–324. 77 indexed citations
7.
Ma, Zhenfeng, Zhiyong Yang, & Mehdi Mourali. (2013). Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives. Journal of Marketing. 78(2). 101–117. 129 indexed citations
8.
Ma, Zhenfeng, et al.. (2011). Individualism, Collectivism, and Goal-Oriented Saving. ACR North American Advances.
9.
Ma, Zhenfeng & Laurette Dubé. (2011). Process and Outcome Interdependency in Frontline Service Encounters. Journal of Marketing. 75(3). 83–98. 56 indexed citations
10.
Ma, Zhenfeng & Laurette Dubé. (2009). Physiological Arousal Mediates the Persuasive Impact of Positive Peripheral Cues in Threatening Communication. ACR North American Advances. 1 indexed citations
11.
12.
Vakratsas, Demetrios & Zhenfeng Ma. (2008). Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market. Journal of Evolutionary Economics. 19(1). 21–40. 8 indexed citations
13.
Ma, Zhenfeng, Aïda Faber, & Laurette Dubé. (2007). Exploring women's psychoneuroendocrine responses to cancer threat: insights from a computer-based guided imagery task.. PubMed. 39(1). 98–115. 4 indexed citations
14.
Ma, Zhenfeng, et al.. (2006). Childhood Socialization Effects on Adult Ability to Control Impulse. ACR North American Advances. 1 indexed citations
15.
16.
Vakratsas, Demetrios & Zhenfeng Ma. (2005). A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions. Journal of Advertising Research. 45(2). 241–254. 29 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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