Lawrence H. Wortzel

1.5k total citations
40 papers, 1.1k citations indexed

About

Lawrence H. Wortzel is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Lawrence H. Wortzel has authored 40 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 7 papers in Strategy and Management and 7 papers in Sociology and Political Science. Recurrent topics in Lawrence H. Wortzel's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Global trade and economics (4 papers) and International Business and FDI (3 papers). Lawrence H. Wortzel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Global trade and economics (4 papers) and International Business and FDI (3 papers). Lawrence H. Wortzel collaborates with scholars based in United States, Canada and France. Lawrence H. Wortzel's co-authors include Mary Lou Roberts, Gul T. Butaney, Shengliang Deng, Raymond A. Bauer, Donald L. Kanter, Constantine S. Katsikeas, Gerald E. Smith, Cathy Spatz Widom, Meera Venkatraman and Thomas S. Robertson and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

Lawrence H. Wortzel

39 papers receiving 933 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Lawrence H. Wortzel United States 20 375 352 271 228 145 40 1.1k
Anthony Pecotich Australia 19 552 1.5× 425 1.2× 450 1.7× 408 1.8× 100 0.7× 60 1.4k
Stanley C. Hollander United States 15 659 1.8× 355 1.0× 398 1.5× 262 1.1× 145 1.0× 75 1.3k
Charles Cui United Kingdom 16 555 1.5× 365 1.0× 304 1.1× 403 1.8× 88 0.6× 28 1.2k
Edward W. Cundiff United States 16 361 1.0× 185 0.5× 140 0.5× 207 0.9× 70 0.5× 34 1.0k
Surinder Tikoo United States 13 389 1.0× 587 1.7× 929 3.4× 320 1.4× 119 0.8× 27 1.6k
Irena Vida Slovenia 23 907 2.4× 550 1.6× 401 1.5× 503 2.2× 187 1.3× 53 1.7k
Robert H. Miles United States 17 166 0.4× 481 1.4× 708 2.6× 358 1.6× 82 0.6× 34 1.6k
Syed H. Akhter United States 13 463 1.2× 185 0.5× 206 0.8× 485 2.1× 105 0.7× 42 1.0k
James P. Neelankavil United States 14 165 0.4× 182 0.5× 185 0.7× 169 0.7× 91 0.6× 28 766
Erik B. Nes Norway 8 1.2k 3.1× 463 1.3× 346 1.3× 561 2.5× 94 0.6× 10 1.7k

Countries citing papers authored by Lawrence H. Wortzel

Since Specialization
Citations

This map shows the geographic impact of Lawrence H. Wortzel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lawrence H. Wortzel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lawrence H. Wortzel more than expected).

Fields of papers citing papers by Lawrence H. Wortzel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lawrence H. Wortzel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lawrence H. Wortzel. The network helps show where Lawrence H. Wortzel may publish in the future.

Co-authorship network of co-authors of Lawrence H. Wortzel

This figure shows the co-authorship network connecting the top 25 collaborators of Lawrence H. Wortzel. A scholar is included among the top collaborators of Lawrence H. Wortzel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lawrence H. Wortzel. Lawrence H. Wortzel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Smith, Gerald E., Meera Venkatraman, & Lawrence H. Wortzel. (1995). Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators. Journal of Retailing. 71(3). 297–315. 13 indexed citations
2.
Smith, Gerald E. & Lawrence H. Wortzel. (1993). Prior knowledge and the effect of message frames in advertising. Marketing Science Institute eBooks. 4 indexed citations
3.
Wortzel, Lawrence H. & Meera Venkatraman. (1991). Manufacturer and retailer relationships : replacing power with strategic marketing partnerships. Marketing Science Institute eBooks. 4 indexed citations
4.
Wortzel, Lawrence H., et al.. (1990). Global Strategic Management: The Essentials. Medical Entomology and Zoology. 12 indexed citations
5.
Butaney, Gul T. & Lawrence H. Wortzel. (1988). Distributor Power versus Manufacturer Power: The Customer Role. Journal of Marketing. 52(1). 52–63. 102 indexed citations
6.
Austin, James E., et al.. (1986). Privatizing State-Owned Enterprises: Hopes and Realities. 13 indexed citations
7.
Wortzel, Lawrence H., et al.. (1985). Strategic management of multinational corporations : the essentials. Wiley eBooks. 16 indexed citations
8.
Roberts, Mary Lou & Lawrence H. Wortzel. (1984). Marketing to the changing household : management and research perspectives. 11 indexed citations
9.
Roberts, Mary Lou & Lawrence H. Wortzel. (1982). Role Transferal in the Household: a Conceptual Model and Partial Test. ACR North American Advances. 1 indexed citations
10.
Roberts, Mary Lou, et al.. (1981). Mothers' Attitudes and Perceptions of Children's Influence and Their Effect on Family Consumption. ACR North American Advances. 25 indexed citations
11.
Roberts, Mary Lou & Lawrence H. Wortzel. (1980). Husbands Who Prepare Dinner: a Test of Competing Theories of Marital Role Allocations. ACR North American Advances. 2 indexed citations
12.
Wortzel, Lawrence H.. (1980). Marital Roles A Typologies As Predictors of Purchase Decision Making For Everyday Household Products Suggestions For Research. ACR North American Advances. 2 indexed citations
13.
Roberts, Mary Lou & Lawrence H. Wortzel. (1979). New Life-Style Determinants of Women's Food Shopping Behavior. Journal of Marketing. 43(3). 28–39. 140 indexed citations
14.
Robertson, Thomas S. & Lawrence H. Wortzel. (1978). Consumer Behavior and Health Care Change: the Role of Mass Media. ACR North American Advances. 7 indexed citations
15.
Widom, Cathy Spatz, et al.. (1978). Multivariate analysis of male and female professional career choice correlates.. Journal of Applied Psychology. 63(2). 234–242. 2 indexed citations
16.
Wortzel, Lawrence H.. (1977). Young Adults: Single People and Single Person Households. ACR North American Advances. 5 indexed citations
17.
Wortzel, Lawrence H.. (1976). The Behavior of the Health Care Consumer: a Selective Review. ACR North American Advances. 3 indexed citations
18.
Wortzel, Lawrence H.. (1971). Technology transfer in the pharmaceutical industry. Medical Entomology and Zoology. 13 indexed citations
19.
Wortzel, Lawrence H.. (1969). Finding the Research Generalist: The Solution may not be Black or White but it Isn't Green Either. Journal of Marketing Research. 6(4). 498–499.
20.
Bauer, Raymond A. & Lawrence H. Wortzel. (1966). Doctor's Choice: The Physician and his Sources of Information about Drugs. Journal of Marketing Research. 3(1). 40–47. 48 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Anthony Pecotich Breakdown of academic impact, for papers by Stanley C. Hollander Breakdown of academic impact, for papers by Charles Cui Breakdown of academic impact, for papers by Edward W. Cundiff Breakdown of academic impact, for papers by Surinder Tikoo Breakdown of academic impact, for papers by Irena Vida Breakdown of academic impact, for papers by Robert H. Miles Breakdown of academic impact, for papers by Syed H. Akhter Breakdown of academic impact, for papers by James P. Neelankavil Breakdown of academic impact, for papers by Erik B. Nes
Rankless by CCL
2026