Mavis Adjei

1.2k total citations
17 papers, 948 citations indexed

About

Mavis Adjei is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mavis Adjei has authored 17 papers receiving a total of 948 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mavis Adjei's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers). Mavis Adjei is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers). Mavis Adjei collaborates with scholars based in United States, China and South Africa. Mavis Adjei's co-authors include Stephanie Noble, Charles H. Noble, David A. Griffith, Melissa Clark, Edward L. Nowlin, Tyson Ang, David A. Campbell, Thomas Martin Key, Robert Boostrom and José Luis Saavedra Torres and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Journal of Retailing and Consumer Services.

In The Last Decade

Mavis Adjei

17 papers receiving 881 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mavis Adjei United States	9	591	561	374	239	65	17	948
Maik Eisenbeiß Germany	11	607 1.0×	737 1.3×	281 0.8×	330 1.4×	54 0.8×	18	1.1k
Tomás Bayón Germany	8	550 0.9×	490 0.9×	496 1.3×	180 0.8×	47 0.7×	17	899
Roberta Minazzi Italy	6	590 1.0×	873 1.6×	317 0.8×	218 0.9×	41 0.6×	13	1.0k
Yi‐Ching Hsieh Taiwan	8	473 0.8×	409 0.7×	305 0.8×	308 1.3×	46 0.7×	11	831
Zaid Mohammad Obeidat Jordan	11	375 0.6×	460 0.8×	240 0.6×	300 1.3×	41 0.6×	28	898
Christian Friege Germany	5	503 0.9×	814 1.5×	338 0.9×	319 1.3×	141 2.2×	9	1.0k
John Paul Kosiba Ghana	16	441 0.7×	502 0.9×	224 0.6×	236 1.0×	34 0.5×	26	803
Albert A. Barreda United States	13	517 0.9×	830 1.5×	259 0.7×	341 1.4×	87 1.3×	22	1.1k
Ernest Emeka Izogo Nigeria	17	637 1.1×	519 0.9×	527 1.4×	324 1.4×	32 0.5×	34	1.1k
Verena Schoenmueller United States	6	656 1.1×	799 1.4×	187 0.5×	203 0.8×	73 1.1×	13	1.0k

Countries citing papers authored by Mavis Adjei

Since Specialization

Citations

This map shows the geographic impact of Mavis Adjei's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mavis Adjei with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mavis Adjei more than expected).

Fields of papers citing papers by Mavis Adjei

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mavis Adjei. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mavis Adjei. The network helps show where Mavis Adjei may publish in the future.

Co-authorship network of co-authors of Mavis Adjei

This figure shows the co-authorship network connecting the top 25 collaborators of Mavis Adjei. A scholar is included among the top collaborators of Mavis Adjei based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mavis Adjei. Mavis Adjei is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Adjei, Mavis, et al.. (2023). The dark side of surge pricing and the mitigating role of information disclosure. Journal of Global Scholars of Marketing Science. 33(4). 626–645. 1 indexed citations

Adjei, Mavis, et al.. (2022). Enhancing consumer online reviews: the role of moral identity. Journal of Research in Interactive Marketing. 17(1). 110–125. 10 indexed citations

Adjei, Mavis, et al.. (2021). Trade Policy Uncertainty, Market Return, and Expected Return Predictability. 9(3). 106–114. 1 indexed citations

Obuobi, Bright, Xiaoqing Li, Emmanuel Nketiah, et al.. (2020). Relationship between Capital Structure and Banks’ Performance; an Evidence of Banks Listed on the Ghana Stock Exchange. international journal of research in computer application & management. 8(1). 13–20. 4 indexed citations

Nketiah, Emmanuel, et al.. (2019). The Impact of Access to Electricity on E-Commerce Adoption in Ghanaian SMEs, an Empirical Analysis. Open Journal of Business and Management. 8(1). 245–261. 1 indexed citations

Adjei, Mavis, et al.. (2017). Economic policy uncertainty, market returns and expected return predictability. Journal of Financial Economic Policy. 9(3). 242–259. 31 indexed citations

Adjei, Mavis, et al.. (2017). Survival: A Motivation for Reverse Stock Splits. 5(5). 204–210. 2 indexed citations

Adjei, Mavis, et al.. (2017). Political Cycles, Investor Sentiment, and Stock Market Returns. 5(1). 1–10. 3 indexed citations

Adjei, Mavis, et al.. (2016). Market share, firm innovation, and idiosyncratic volatility. Journal of Economics and Finance. 41(3). 569–580. 5 indexed citations

10.

Adjei, Mavis, Edward L. Nowlin, & Tyson Ang. (2016). The Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness. The Journal of Marketing Theory and Practice. 24(2). 166–185. 24 indexed citations

11.

Key, Thomas Martin, Robert Boostrom, Mavis Adjei, & David A. Campbell. (2013). Watch out: Themes in timepiece communities of counterfeit consumption. Journal of Consumer Behaviour. 12(4). 307–317. 6 indexed citations

12.

Noble, Charles H., Stephanie Noble, & Mavis Adjei. (2012). Let them talk! Managing primary and extended online brand communities for success. Business Horizons. 55(5). 475–483. 34 indexed citations

13.

Clark, Melissa, et al.. (2009). The Impact of Service Fairness Perceptions on Relationship Quality. Services Marketing Quarterly. 30(3). 287–302. 26 indexed citations

14.

Adjei, Mavis, David A. Griffith, & Stephanie Noble. (2009). When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing☆. Journal of Retailing. 85(4). 493–501. 62 indexed citations

15.

Adjei, Mavis & Melissa Clark. (2009). Relationship marketing in A B2C context: The moderating role of personality traits. Journal of Retailing and Consumer Services. 17(1). 73–79. 83 indexed citations

16.

Adjei, Mavis, Stephanie Noble, & Charles H. Noble. (2009). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science. 38(5). 634–653. 398 indexed citations

17.

Noble, Stephanie, David A. Griffith, & Mavis Adjei. (2006). Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives. Journal of Retailing. 82(3). 177–188. 257 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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