Carsten Baumgarth

About

Carsten Baumgarth is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Carsten Baumgarth has authored 36 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 16 papers in Strategy and Management and 14 papers in Sociology and Political Science. Recurrent topics in Carsten Baumgarth’s work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Digital Innovation in Industries (9 papers). Carsten Baumgarth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Digital Innovation in Industries (9 papers). Carsten Baumgarth collaborates with scholars based in Germany, The Netherlands and Türkiye. Carsten Baumgarth's co-authors include Bill Merrilees, Mats Urde, Heiner Evanschitzky, Raymond Hubbard, J. Scott Armstrong, Jörg Henseler, Holger J. Schmidt, Peter Gabrielsson, Martin Eisend and Stuart Roper and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Co-authorship network of co-authors of Carsten Baumgarth i

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Fields of papers citing papers by Carsten Baumgarth

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carsten Baumgarth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carsten Baumgarth. The network helps show where Carsten Baumgarth may publish in the future.

Countries citing papers authored by Carsten Baumgarth

Since Specialization

Citations

This map shows the geographic impact of Carsten Baumgarth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carsten Baumgarth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carsten Baumgarth more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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