Carsten Baumgarth

2.7k total citations
50 papers, 1.4k citations indexed

About

Carsten Baumgarth is a scholar working on Marketing, Strategy and Management and Management of Technology and Innovation. According to data from OpenAlex, Carsten Baumgarth has authored 50 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 20 papers in Strategy and Management and 20 papers in Management of Technology and Innovation. Recurrent topics in Carsten Baumgarth's work include Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (13 papers) and Digital Innovation in Industries (11 papers). Carsten Baumgarth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (13 papers) and Digital Innovation in Industries (11 papers). Carsten Baumgarth collaborates with scholars based in Germany, Netherlands and Portugal. Carsten Baumgarth's co-authors include Mats Urde, Bill Merrilees, Heiner Evanschitzky, Raymond Hubbard, J. Scott Armstrong, Jörg Henseler, Holger J. Schmidt, Peter Gabrielsson, Daragh O’Reilly and Klaus‐Peter Wiedmann and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Carsten Baumgarth

44 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Carsten Baumgarth Germany 17 858 506 498 476 174 50 1.4k
Torsten Tomczak Switzerland 14 721 0.8× 490 1.0× 532 1.1× 507 1.1× 155 0.9× 81 1.4k
Julie Napoli Australia 14 917 1.1× 673 1.3× 403 0.8× 437 0.9× 143 0.8× 21 1.4k
Christopher P. Blocker United States 13 601 0.7× 319 0.6× 528 1.1× 290 0.6× 136 0.8× 30 1.2k
Avinash Malshe United States 20 455 0.5× 359 0.7× 602 1.2× 373 0.8× 161 0.9× 38 1.2k
Cláudia Simões Portugal 17 742 0.9× 597 1.2× 563 1.1× 560 1.2× 92 0.5× 32 1.5k
Rui Vinhas da Silva Portugal 18 754 0.9× 591 1.2× 556 1.1× 540 1.1× 58 0.3× 50 1.4k
Jennifer D. Chandler United States 13 1.4k 1.7× 631 1.2× 813 1.6× 359 0.8× 257 1.5× 27 1.8k
Rene Dentiste Mueller United States 16 883 1.0× 574 1.1× 413 0.8× 268 0.6× 83 0.5× 28 1.4k
Sherriff T.K. Luk Hong Kong 19 688 0.8× 565 1.1× 797 1.6× 419 0.9× 81 0.5× 36 1.5k
Matthew O’Brien United States 14 1.1k 1.3× 527 1.0× 820 1.6× 422 0.9× 154 0.9× 25 1.7k

Countries citing papers authored by Carsten Baumgarth

Since Specialization
Citations

This map shows the geographic impact of Carsten Baumgarth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carsten Baumgarth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carsten Baumgarth more than expected).

Fields of papers citing papers by Carsten Baumgarth

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Carsten Baumgarth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carsten Baumgarth. The network helps show where Carsten Baumgarth may publish in the future.

Co-authorship network of co-authors of Carsten Baumgarth

This figure shows the co-authorship network connecting the top 25 collaborators of Carsten Baumgarth. A scholar is included among the top collaborators of Carsten Baumgarth based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Carsten Baumgarth. Carsten Baumgarth is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Baumgarth, Carsten, et al.. (2025). Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality. Journal of Brand Management. 32(4). 298–314. 1 indexed citations
2.
3.
Baumgarth, Carsten, et al.. (2020). Fresh perspectives on brand management. Journal of Marketing Management. 36(11-12). 973–980. 3 indexed citations
4.
Schmidt, Holger J., et al.. (2020). How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom. Corporate Reputation Review. 24(4). 191–204. 13 indexed citations
5.
Baumgarth, Carsten & Holger J. Schmidt. (2017). Forum Markenforschung 2016. 1 indexed citations
6.
Baumgarth, Carsten, et al.. (2016). Identity, customer needs or risk-taking? Empirical analysis of the impact of brand, market and entrepreneurial orientation on the performance of Social Entrepreneurship Organisations (SEOs). University of Twente Research Information. 1–12. 1 indexed citations
7.
Schmidt, Holger J., et al.. (2015). Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model. 5(2). 131–155. 20 indexed citations
8.
Baumgarth, Carsten. (2014). Markenpolitik. 1 indexed citations
9.
Baumgarth, Carsten, et al.. (2011). Nachhaltige Markenimplementierung im B-to-B-Geschäft. 2(2). 20–27.
10.
Baumgarth, Carsten, et al.. (2011). Glaubwürdige CSR-Kommunikation durch eine identitätsbasierte CSR-Markenführung: Forschungsstand und konzeptionelles Modell. uwf UmweltWirtschaftsForum. 19(3-4). 199–205. 2 indexed citations
11.
Baumgarth, Carsten, et al.. (2010). Sales force impact on B-to-B brand equity: Conceptual framework and empirical test. RePEc: Research Papers in Economics. 1 indexed citations
12.
Baumgarth, Carsten. (2010). B-to-B-Markenführung. Gabler eBooks. 1 indexed citations
13.
Evanschitzky, Heiner, Carsten Baumgarth, Raymond Hubbard, & J. Scott Armstrong. (2008). Replication Research in Marketing Revisited: A Note on a Disturbing Trend. SSRN Electronic Journal. 13 indexed citations
14.
15.
Baumgarth, Carsten. (2004). Markenpolitik : Markenwirkungen -- Markenführung -- Markencontrolling. Gabler eBooks. 1 indexed citations
16.
Baumgarth, Carsten, et al.. (2004). Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre : Festschrift für Hermann Freter zum 60. Geburtstag. P. Lang eBooks. 2 indexed citations
17.
Baumgarth, Carsten. (2004). Markenpolitik. Gabler Verlag eBooks.
18.
Baumgarth, Carsten. (2003). Wirkungen des Co-Brandings. Deutscher Universitätsverlag eBooks. 5 indexed citations
19.
Baumgarth, Carsten. (2001). Markenpolitik. Gabler Verlag eBooks. 1 indexed citations
20.
Baumgarth, Carsten, et al.. (1999). Marketingforschung.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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