Carsten Baumgarth
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Service and Product Innovation
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- Customer Service Quality and Loyalty
Papers in
- Marketing 30
- Consumer Behavior in Brand Consumption and Identification 24
- Marketing and Advertising Strategies 7
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- Corporate Governance and Management 9
- Corporate Identity and Reputation 7
- Co-authors
- Bill Merrilees (3 shared papers)Mats Urde (3 shared papers)Heiner Evanschitzky (3 shared papers)Jörg Henseler (9 shared papers)J. Scott Armstrong (2 shared papers)Raymond Hubbard (2 shared papers)Holger J. Schmidt (9 shared papers)Peter Gabrielsson (1 shared paper)
- Journals
- Journal of Product & Brand Management (5 papers)Journal of Business Research (3 papers)Journal of Brand Management (3 papers)Journal of Marketing Management (2 papers)Journal of World Business (1 paper)
- Partner nations
- GermanyNetherlandsPortugal
In The Last Decade
Carsten Baumgarth
45 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 92
- Marketing 866
- Organizational Behavior and Human Resource Management 500
- Strategy and Management 479
- Tourism, Leisure and Hospitality Management 40
- Management of Technology and Innovation 176
Countries citing papers authored by Carsten Baumgarth
This map shows the geographic impact of Carsten Baumgarth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Carsten Baumgarth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Carsten Baumgarth more than expected).
Fields of papers citing papers by Carsten Baumgarth
This network shows the impact of papers produced by Carsten Baumgarth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Carsten Baumgarth. The network helps show where Carsten Baumgarth may publish in the future.
Co-authors
The 11 scholars most cited alongside Carsten Baumgarth, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 51 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 219 | |
| 2 | 2007 | 218 | |
| 3 | 2010 | 201 | |
| 4 | 2010 | 175 | |
| 5 | 2004 | 58 | |
| 6 | 2013 | 54 | |
| 7 | 2023 | 49 | |
| 8 | 2016 | 45 | |
| 9 | 2018 | 45 | |
| 10 | 2018 | 41 | |
| 11 | 2020 | 32 | |
| 12 | 2011 | 29 | |
| 13 | 2018 | 29 | |
| 14 | 2022 | 29 | |
| 15 | 2019 | 22 | |
| 16 | 2020 | 21 | |
| 17 | 2015 | 20 | |
| 18 | 2008 | 13 | |
| 19 | 2020 | 13 | |
| 20 | 2014 | 11 |
About Carsten Baumgarth
Carsten Baumgarth is a scholar working on Marketing, Strategy and Management, Management of Technology and Innovation, Sociology and Political Science and Organizational Behavior and Human Resource Management, having authored 51 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (14 papers), Digital Innovation in Industries (11 papers), Corporate Governance and Management (9 papers), Corporate Identity and Reputation (7 papers), Marketing and Advertising Strategies (7 papers), Entrepreneurship Studies and Influences (6 papers) and Customer Service Quality and Loyalty (5 papers). The work is most often cited by research in Marketing (866 citations), Organizational Behavior and Human Resource Management (500 citations), Strategy and Management (479 citations), Tourism, Leisure and Hospitality Management (40 citations) and Management of Technology and Innovation (176 citations). Carsten Baumgarth has collaborated with scholars based in Germany, Netherlands and Portugal. Frequent co-authors include Bill Merrilees, Mats Urde, Heiner Evanschitzky, Jörg Henseler, J. Scott Armstrong, Raymond Hubbard, Holger J. Schmidt, Peter Gabrielsson, Daragh O’Reilly and Klaus‐Peter Wiedmann. Their work appears in journals such as Journal of Product & Brand Management, Journal of Business Research, Journal of Brand Management, Journal of Marketing Management and Journal of World Business.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.